Trade show staffing & talent agency · Woman-owned since 2005
A few seconds to stop the aisle. Make them count.

Vetted trade show models, booth staff, lead-retrieval and convention talent — locally sourced, trained on your brand before the floor opens, and managed on-site. (Almost) instant quotes.

Call (888) 702-7986
20+
Years in business
2,000+
Events staffed
5.0
Rating on Google
TSM trade show model in pink
Talent that has represented OmegaMarvelKellogg'sFerrariTimberlandPez

Trade Show Models

Trade show models are trained booth staff who represent a company on the exhibition floor — drawing and greeting attendees, qualifying interest, running demos, and capturing leads at conventions and industry shows. A trade show staffing agency recruits, vets, briefs, and manages that talent, so exhibitors get a polished, on-message booth without flying in or pulling their own people off the job. TSM Agency is a national, woman-owned trade show staffing agency founded in 2005 that sources booth talent locally in 25+ U.S. markets, trains them on your products before the floor opens, and runs every booking through a dedicated account executive.

The show floor is where buyers are

Your booth is surrounded by decision-makers.

92% of trade show attendees come specifically to see new products — and trade shows are the single largest segment of the global exhibition market.

Sources — CEIR; Global Market Insights, 2025
0%
come to see new products
0%
of the global exhibition market
What we staff

Trade show roles we staff

Booth size sets the team — a 10×10 inline needs a different crew than a 40×40 island. Your account executive scopes the right one.

01

Booth Models & Staff

Polished, approachable talent who draw and greet traffic and keep the booth energized across long show days.

02

Convention Models

Booth talent trained for professional, industry-specific shows — HIMSS, RSNA, AAOS, and financial or tech audiences.

03

Lead-Retrieval Specialists

Trained on Cvent, Compusystems, Validar, Klik, and Bartizan — scanning and qualifying leads correctly, in real time.

04

Product Demonstrators

Deliver short feature-benefit demos, field first-line questions, and support hands-on product trials.

05

Greeters & Crowd Gatherers

Booth-front talent who pull aisle traffic into your space and warm up visitors before your reps.

06

Presenters & Hosts

Introduce sessions, run announcements, and hold energy and pacing on a microphone.

07

Bilingual Staff

Engage attendees in Spanish, Mandarin, French, Portuguese, and more at international and gateway-market shows.

08

Team Leads & Coordinators

For booths with 5+ staff or multi-day shows, an experienced lead who runs check-in, breaks, and performance.

On the day

What your trade show models do for you

Trained for the show floor — the booth work that turns foot traffic into a follow-up list.

Greet & qualify

Acknowledge everyone who passes, open conversations, and read who's a real prospect.

Capture & scan leads

Badge scans and qualifying notes on your app, in real time, so nothing is lost.

Support demos

Run or assist product demos and highlight the features that matter.

Hand off hot prospects

Route serious buyers straight to your reps for the close.

Manage booth flow

Keep traffic moving, run giveaway lines, and distribute materials.

Feed your follow-up

Capture notes and feedback that sharpen post-show outreach.

Pre-show pays off

Outreach fills the aisle. Talent converts it.

Exhibitors who run pre-show outreach generate 46% more booth visits than those relying on walk-up traffic. Trained models turn the extra visitors into captured leads.

Source — CEIR, 2025
46%
more booth visits from pre-show outreach
Why hire

Why hire trade show models

When your reps are deep in a demo, the visitors walking past go unqualified — and those are the leads you paid for the booth to reach. Trade show models add the hands and the floor experience to capture every opportunity, all show long.

Extra hands at peak. Coverage through busy hours, sessions, and breaks when your team is stretched.
Local talent saves money. No airfare, hotels, or per diems — models who know the venue.
Floor experience from hour one. Talent who know how to work a busy aisle and hold energy all day.
Reps stay on closing. Staff greet, scan, and qualify so your team talks to real buyers.
Consistent on-brand coverage. A booth that looks staffed by pros from open to close.
More leads, better qualified. Every prospect scanned, tagged, and routed to the right rep.

The outcome: more badges scanned, more qualified conversations, and a booth that's busy from the opening bell to the final hour.

Where we work

Industries we staff trade show talent for

Healthcare & medical

HIMSS, RSNA, AAOS, and device conferences where credibility and a corporate register matter.

Technology & electronics

CES and major tech expos — talent who can speak to a savvy, product-hungry audience.

Construction & industrial

World of Concrete, CONEXPO, and trade-heavy floors where energy holds across long days.

Automotive, CPG & finance

Auto shows, food and beverage, and financial and professional-services exhibits.

The difference

Talent trained on your brand — before the floor opens

Every booking includes a brand brief built for your show: an intelligence report on your company, your products, your key talking points, and why this event matters to the buyers walking the floor. Our talent studies it before show day, so they speak for your brand with the fluency of your own team — many attendees assume they work for you. That's exactly the point.

Your company & products

History, positioning, and the product detail talent needs to answer with confidence.

Key talking points

The messages you want every visitor to hear — delivered on-brand, every time.

Why the show matters

An intelligence read on the event and your buyers, so talent engages the right prospects.

Why TSM

Curated for your booth — not broadcast to a database

Proven with brands you know. Talent that has represented Omega, Marvel, Kellogg's, Ferrari, and Timberland.
Locally sourced in every market. No flights, hotels, or per diems on your invoice — and talent who know the venue.
Vetted and fully covered. Professionally managed contractors backed by $1M per-occurrence / $2M aggregate coverage.
Curated, not broadcast. You review and approve every profile before anything is confirmed.
2,000+ talent network, 25+ markets. Reach to staff a single role or a national program at one standard.
Woman-owned since 2005. Co-founded by Caryn Hanna, a former professional model. 5.0 on Google. MPI member.
How it works

Three steps to a booked team

From first inquiry to wrap, you have one accountable team. Here's how it goes.

01
Step 01

Submit your event details

Event, dates, venue, daily hours, roles, and attire — at tsmagency.com or by calling (888) 702-7986.

02
Step 02

Select your team from our recommendations

A clear estimate, plus a curated short list of talent profiles — photos and experience. We recommend; you choose who represents your brand.

03
Step 03

We handle the rest

The brief, uniform coordination, on-site check-in, and quality assurance — so your team can focus on closing deals.

Related

Where this fits in your staffing

Booth talent is one piece of a bigger floor strategy. Related: event staffing, promotional models, and brand ambassadors. Explore the markets we serve.

Markets we serve

Local rosters in every major market

★★★★★
"We have never received so many leads as we did this year at the World of Concrete Show. Our models were great and performed above and beyond our expectations."
Evelyn Vang · Client
Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

0

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

0

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

0.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

0

City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

Why TSM is different

AI does the homework. A human makes the call.

Most staffing agencies email you a roster and hope. TSM runs one connected system where AI is the backbone that makes our people better — it does the research and the legwork so our account executives and our talent show up sharper and better prepared than anyone else on the floor. People still make every call that matters.

Compile
Quote
Curate
Brief
Remind
Perform
Review
AI compiles · you confirm

Smart Quote

Describe your event once and our AI compiles everything into one place — venue, dates, booth size, roles, and the intelligence around your show. Your dedicated account executive uses it to build an accurate quote fast and to start lining up the right talent for your booth.

Venue & hall Dates & booth size Roles & show intel
Start a Smart Quote →
Human-led

You choose from a vetted short list — not a directory

The talent you see has been interviewed and matched to your brand and event by your account executive — chosen for your booth, never a roster dump or whoever happened to be free.

Standard

Trained talent, required reading

Every TSM contractor agrees to published talent guidelines and a code of conduct before they represent you — professionalism, punctuality (on-site 15 minutes early), brand alignment, floor conduct. Training is the standard, not an upsell.

AI-assisted

The Client-Intelligence Brief

Before the show, our AI assembles each model a brief on your brand, products, talking points and audience. They study it in the portal — so the person at your booth sounds like they work for you, not a temp who showed up that morning.

Built with you

A real event brief for you, too

You get your own brief to review and shape — talking points, products, dress code, goals. A sharp brief turns a staffed booth into a selling booth, and we build it with you.

Automated

Proactive communication that prevents no-shows

Multiple automatic touchpoints in the run-up to your event, plus a firm confirmation before doors open, keep your team locked in and protect a replacement window if anything changes. Your booth is covered, not crossed-fingers.

AI + Human

Two-way reviews after every event

Clients rate talent and talent leave feedback; strong reviews raise a model’s priority for future bookings. The people you’re offered have continuously earned their place.

Compile, quote, curate, brief, remind, perform, review — one connected system, run by people. That’s why a TSM booth runs sharper than a booth that’s merely staffed.

The real math

Sending your own team costs more than you think.

You're paying their salary that week either way. Add up everything else and booking TSM is usually the cheaper way to staff a booth — and the better one.

Sending your own staff

Airfare, airport transfers, hotels and per diem — for every person you send.

A full week of their loaded salary, which you're paying whether they're working the booth or at their desk.

The work they're not getting done back home while they're on the floor.

The hours someone burns booking travel, building the schedule, and managing the team on-site.

And they still aren't event pros — qualifying booth traffic isn't their day job.

Booking TSM
Recommended

A day rate — and because talent is local in 25+ U.S. cities, often no travel at all.

Vetted professionals who staff booths for a living, briefed on your brand before the doors open.

One dedicated account executive scopes the team and runs it on-site.

Your core team stays at their desks doing the work only they can do.

Coverage from open through show close — never an early walk-off.

Same booth. Lower true cost. Sharper people out front.
Get a free quote →
FAQ

Trade show staffing FAQs

Fast. During business hours, most quotes come back within a couple of hours. With our new AI-assisted quoting system, a quote can land within minutes when your event details are complete and approved.

Trade show models draw and greet booth traffic, qualify attendee interest, run or support demos, scan and capture leads, and represent the exhibitor's brand on the show floor. TSM Agency trains each model on the client's products and talking points before the show opens.

They overlap. 'Trade show models' and 'booth models' are used interchangeably for booth-floor talent. 'Convention models' usually refers to the same role at professional, industry-specific conferences. TSM staffs all three.

Yes. TSM provides lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan, so leads are captured and qualified in real time.

Most roles fall in the $50–$85/hour range depending on role, experience, show length, and market, with better rates on multi-day bookings. TSM provides a custom quote with no travel costs because models are local.

Yes — Spanish, Mandarin, French, Portuguese, and others, subject to market availability.

Yes. TSM sends curated profiles — photos, experience, and skills matched to your industry — and you approve who represents your brand before confirmation.

TSM staffs a replacement and manages the swap on-site through your account executive, with a new contract issued as needed.

In 25+ U.S. markets, with dedicated local rosters in Las Vegas, Orlando, Chicago, Atlanta, New York, Los Angeles, and every major convention market.

Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Let's make your next event unforgettable.

A note from our owner Caryn Hanna

Get your free quote
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