SEMA Show Booth Staffing & Trade Show Models

Yes. Share your booth location, products, duties and paid shifts so we can review trade show models, brand ambassadors and lead-capture talent for your SEMA assignment. Include any presentation or language requirements. You also need to arrange the proper show credentials: the organizer's 2026 registration rules allow temporary staff working in your booth to be registered as exhibitor personnel. Your exhibitor key contact manages that registration. Booking talent does not automatically provide a badge or admission.

TSM recruits event talent in Las Vegas. Ask us to review available local profiles against your automotive booth brief, communication needs and schedule. Confirm the selected person's relevant venue experience and any travel charges before booking. Local recruitment does not mean every profile lives near the convention center, knows your assigned hall or has no additional expenses. Include the booth number, reporting contact and arrival instructions so the team has a specific place to report.

Yes, when those duties are defined in the booking and matched to the selected talent. Staff can ask approved qualification questions, record product interests and introduce visitors to your technical team. The official 2026 lead-retrieval resource offers Maritz XPress Leads. Tell us which system you will use and confirm the selected staff member's experience and briefing needs. Marketing talent should not independently give fitment, installation, safety or performance advice, or operate a vehicle without the necessary qualifications and authorization.

Yes. Specify the language and the work it needs to support: welcoming visitors, asking lead questions or explaining approved product information. We review available talent against those requirements and confirm language capability for the assignment. If a discussion involves technical specifications, installation or distribution terms, identify a client specialist who can take over. Do not assume a conversational language skill qualifies someone to translate engineering documents or negotiate on your behalf.

TSM's published model tiers are Tier Two at $50–$60 per hour, Tier One at $60–$75 per hour and Elite at $75+ per hour, with a four-hour minimum. The role and selected talent determine the quote. Specify paid briefing time, show shifts, language requirements and any presentation work before comparing totals. Confirm preparation, travel and coordination charges for your booking. These are TSM talent rates, not SEMA admission, badge or lead-system fees; confirm quote response timing with your account executive.

TSM publishes general liability coverage of $1 million per occurrence and $2 million aggregate, with a certificate available on request. Ask for the documentation your exhibitor program requires. Confirm arrival, breaks, paid end times and the on-site contact in your booking. Coverage follows the agreed assignment; the show schedule alone does not establish a staff member's paid shift. If you need a presentation, meeting or off-floor activation covered after exhibit hours, scope that work separately.

TSM's event-marketing service covers visitor engagement, brand representation and agreed booth support. It does not include catering, bartenders, wait staff, freight, rigging, electrical work or booth installation. Arrange those services with the appropriate exhibitor or hospitality provider. Driving, mechanical installation and technical vehicle operation also require separate qualified personnel and authorization; do not treat them as standard promotional-model duties. Describe the actual demonstration before booking so marketing support and specialist work are clearly separated.

The official exhibit schedule lists November 3–5 from 9 AM to 5 PM and November 6 from 9 AM to 4 PM at the Las Vegas Convention Center. Setup, registration, education and festival schedules are separate. The 2026 show-hours document does not explicitly label the exhibit schedule's timezone. The quote form therefore prefills the exhibit dates but leaves clock times blank. Confirm the timezone and your paid arrival, briefing, breaks and end times before entering the staffing schedule.

SEMA primarily serves automotive industry professionals, but the organizer's current attendee qualifications also direct the public to a Friday attendance option. Do not assume every visitor is a qualified buyer. Brief staff to distinguish retail or distributor inquiries, shop and installer needs, media visits and enthusiast interest. That helps your team give each visitor an appropriate introduction. Check the organizer's current ticket and access conditions; TSM staffing does not grant admission or determine anyone's eligibility.

Yes. You can request talent for approved launch introductions, presentation support, appointment check-in and photo-line coordination. Provide a run-of-show, spokesperson contact and the messages staff may use. Keep interviews and technical product claims with your authorized representatives. If the program includes an off-floor appearance or activity after exhibit hours, list its location, access requirements and paid shift separately. Confirm presentation experience and any microphone duties with the selected talent before booking.