Give booth visitors a clear first contact. Connect qualified prospects with your sales team.
Chicago trade show models support front-of-booth greetings, qualifying conversations and lead capture while your sales and product specialists handle detailed discussions. TSM Agency recruits local talent and coordinates profile selection, briefing and the booked schedule. Choose people for the communication skills and responsibilities your exhibit requires. For a program spanning several roles or locations, start with our Chicago event staffing hub.
Choose the responsibilities before choosing the person.
Give staff an opening prompt and a way to identify the visitor's reason for stopping.
Define which answers require a sales handoff and which information should be recorded.
Confirm product preparation and specialist escalation for any demonstration assignment.
A busy sales representative cannot greet a new visitor while giving a technical demonstration. Assigning a separate booth-front role gives your team a defined starting point for each conversation. The brief should establish who you want to meet, what staff should ask and which colleague should receive each introduction.
McCormick Place includes the West, South and North buildings and Lakeside Center. Its official campus plans help you identify the right hall and arrival point. Local residence is not proof of experience in a particular building: confirm that experience during selection and send the relevant map to the booked team.
At the booth front, staff greet visitors and ask the questions your team has approved. They can note a visitor's role, interest and requested next step, then introduce that person to the appropriate salesperson or specialist. Decide what qualifies for a demonstration, a scheduled meeting or a later follow-up rather than treating every badge scan as the same kind of lead.
Specify the lead-retrieval tool, account access, required fields and backup process before the show. If a model will demonstrate a product, include a rehearsal and a clear boundary for technical questions. A title or profile alone does not establish proficiency with your software or equipment. Use the lead-qualification script guide to prepare your conversation and handoff prompts.
Set a clear handoff: who greets the visitor, what information is captured and which sales contact takes the next conversation.
For a McCormick Place assignment, provide the building, hall, booth number, staff entrance, badge collection instructions and on-site contact. Set the reporting time separately from the public opening time so you can include briefing and equipment checks in the requested shift. Use the current exhibitor manual for access, move-in and contractor requirements.
For a Rosemont or hotel venue, send that location's instructions instead of reusing a McCormick Place brief. Agree on where the model should stand, the boundaries of the exhibit, break coverage and who receives a qualified introduction. Include any reception or after-hours duties explicitly; they are separate requirements from ordinary booth coverage.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
A note from our owner Caryn Hanna
