A McCormick Place floor runs the length of several city blocks staff a booth-front that stops the right buyer before they walk on.
Chicago trade show models are the booth-front talent who turn a massive Midwest convention floor into qualified conversations — meeting attendees at the aisle, reading who's a real prospect, scanning leads, and steering serious buyers to your closers. We field them from a local Chicago roster and brief them on your product before move-in, so there's no out-of-town crew to fly in or house. (For the wider Chicago market and full-team staffing, see our Chicago event staffing hub.) TSM Agency has been woman-owned since 2005, is an MPI member rated 5.0 on Google, and has staffed 2,000+ events across the United States.
Chicago runs some of the largest manufacturing and trade floors in the United States at McCormick Place, the biggest convention center in the country — IMTS, PACK EXPO, RSNA, the National Restaurant Association Show, the Inspired Home Show. The problem these floors create is distance: exhibits sprawl across the North, South and West buildings, and a buyer who's already walked half a mile has every reason to keep moving past a quiet booth. If your engineers are mid-demo, the attendees drifting by your aisle are leads you paid Chicago exhibit-space rates to reach. That gap between the size of the floor and the size of your team is exactly what trade show models close.
Start with the scale: a McCormick Place hall can put thousands of badge-holders past your stand in a morning, and Chicago trade show models exist to make sure that volume doesn't walk by. They hold the front of the booth on-brand, open with a question that sorts a tire-kicker from a buyer in a sentence or two, and walk the genuinely interested back to your reps instead of guessing at spec answers. Sourced in the metro, they come in already oriented to the North, South and West buildings, Lakeside Center and the Rosemont halls, sit through your pre-show briefing, and stay on the floor through show close — never an early walk-off. Add our lead-retrieval specialists on Cvent, Compusystems, Validar, Klik and Bartizan, plus product demonstrators, and the whole booth-front runs as one unit.
Work a floor this big with a staffed front and the math changes: a booth that was invisible at aisle 900 starts pulling its share of a 100,000-strong crowd.
The outcome: more of the Chicago floor stops at your booth — and your team stays on the buyers ready to talk.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
A note from our owner Caryn Hanna
