Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for National Restaurant Association Show 2027 — locally sourced in Chicago, trained before the doors open, and managed on-site. (Almost) instant quotes.
The National Restaurant Association Show packs McCormick Place with food, beverage, equipment, and technology exhibitors across multiple halls, and the people walking those aisles are operators, chefs, distributors, and chain decision-makers with limited time and an enormous floor to cover. A great product still loses if the line stalls, samples run out, a demo goes unattended, or the operator leaves without being captured. When your own sales leads are deep with one important account, every other buyer drifting past is a placement you came to win. The four roles below each solve a different part of staffing a high-traffic foodservice booth at national scale.
The National Restaurant Association Show packs McCormick Place with food, beverage, equipment, and technology exhibitors across multiple halls, and the people walking those aisles are operators, chefs, distributors, and chain decision-makers with limited time and an enormous floor to cover. A great product still loses if the line stalls, samples run out, a demo goes unattended, or the operator leaves without being captured
National Restaurant Association Show trade show models keep your booth warm and moving so no operator, chef, or distributor drifts past an unattended sample table or demo on McCormick Place's vast floor. Our trade show models work the front of the booth — greeting buyers, handing over samples, keeping the tasting or demo line flowing, and qualifying who's a serious account versus a browser before passing real prospects to your team. They're briefed on your product, its story, and your ideal buyer, and because they're sourced in Chicago you skip the airfare, hotels, and per-diems show week piles on. The outcome: a booth that feels hosted, not chaotic, and more foodservice buyers actually engaging with your line. See our trade show models service.
National Restaurant Association Show promotional models pull buyers in and turn a busy aisle into a full sampling and demo station — the way you stand out when the whole hall is competing for the same operators. Our promotional models gather the right restaurant and foodservice buyers to your booth, run sample rounds and giveaways, hand out literature and sell sheets, and hold the energy through long show days so the booth never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic from the surrounding aisles, captured as qualified foodservice leads instead of walking to the next hall. See our promotional models service.
National Restaurant Association Show brand ambassadors embody your food, beverage, equipment, or technology brand to the operators, chefs, distributors, and chain decision-makers who decide what goes into their kitchens and menus. Our brand ambassadors are trained on your story, product, and talking points so they represent the brand consistently — telling it the way a founder would, guiding buyers through a tasting or equipment demo, and keeping the message on point across all four days. For a launch or a category push, they carry the brand from the booth to the show's awards, demos, and networking events. The outcome they serve: recall and warmth with the national buyers who can place an order. See our brand ambassadors service.
As your National Restaurant Association Show event staffing partner, TSM Agency fields the full booth team for a national foodservice floor: product demonstrators who run clean, food-safe in-booth sampling and equipment demos; hosts and crowd gatherers who keep lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every operator, chef, and distributor is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's international and domestic buyers; and a team lead to run demo flow, breaks, and restocking across all four days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at National Restaurant Association Show — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed National Restaurant Association Show booth.
We have National Restaurant Association Show 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for National Restaurant Association Show →The National Restaurant Association Show is the U.S.
