TSM Agency is a woman-owned event staffing agency, founded in 2005, that puts trained, vetted talent on your stand anywhere in the country — trade show models, promotional models, brand ambassadors, demonstrators, and full booth teams. We've staffed 2,000+ events for exhibitors across 25+ U.S. markets, sourcing local professionals who already know the venues, get briefed on your brand before the doors open, and work the floor through show close. Every booking runs through one dedicated account executive who scopes the team to your booth and goals — you review talent profiles and choose your staff.
Four services cover the way brands staff an event — Event Staffing, Trade Show Models, Promotional Models, and Brand Ambassadors.
Our flagship service: the complete on-site team behind a working booth — product demonstrators, lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan, crowd gatherers and greeters, hosts and emcees, bilingual talent, and a team lead to run shifts, breaks and coverage. One account executive scopes the roles to your booth and goals and manages the team on-site, so your own staff stay on the conversations that close. Best for larger booths and multi-role programs that want one partner running the whole floor operation.
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Trade show models work the front of your booth on the convention floor: greeting and qualifying attendees, opening conversations, scanning and tagging leads, and routing serious buyers to your team before they drift to the next stand. They're briefed on your product and your ideal buyer so the booth feels hosted, not chaotic. Best for conventions and industry exhibits where the goal is more qualified booth traffic and a clean lead list.
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Promotional models pull crowds and create participation: sampling, product demos, retail launches, festivals, mobile tours and brand activations. They gather the right audience, run sample rounds and giveaways, hand out materials, and turn passers-by into measurable trial and captured leads. Best for consumer-facing campaigns where energy, reach and engagement matter as much as polish.
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Brand ambassadors carry your story across multi-event tours, community programs and long-form campaigns. They're trained more deeply on your positioning, claims and talking points, and the same ambassadors returning event over event build familiarity with your brand and your buyers. Best for launches and ongoing programs where on-message consistency and repeat-touchpoint recognition drive the result.
Learn more about Brand Ambassadors →We also place spokesmodels and on-camera presenters, convention and medical-conference booth staff, car show and motorsport talent, and temporary office and administrative coverage. Tell your account executive the role and we'll match it.
We've staffed booths and activations for exhibitors representing brands such as Omega, Marvel, Kellogg's, Ferrari, Timberland and Pez.
"We will never fly our own employees to work a show again. Professional models were far better at generating leads — well prepared, dressed professionally, and high-energy every day."
"TSM is our go-to. The models always come prepared and on time, and our booth is always packed."
A note from our owner Caryn Hanna
