Promotional models, product demonstrators, and sampling staff — locally sourced, trained on your brand and product, and ready to turn attention into trial. (Almost) instant quotes.
65% of consumers say live demos explained a product better than any ad — and 67% have bought directly because of a brand experience.
Sources — EventTrack; Retail TouchPoints, 2025One demonstrator in a single store or a full street team on a national tour — your account executive scopes and staffs it, with one point of contact across every city.
Engaging, on-brand talent for launches, activations, and retail events who make your product approachable.
Gather a crowd, run a live demo, and convert interest to purchase — trade shows, retail demos, and Costco-style sampling.
Distribute product, capture reactions, and drive trial at stores, festivals, and street-level activations.
Coordinated crews that build hand-to-hand awareness, drive foot traffic, and create social moments in-market.
Polished, rehearsed brand representatives for launches, press moments, and on-camera delivery.
Representatives placed in retail and field environments to lift sell-through and report back from the floor.
Trained to turn a sample into a sale — and an interaction into data you keep.
Start conversations and create an approachable, on-brand presence.
Put product in people's hands, run demos, and drive trial.
Explain benefits and answer real questions from your brief.
Collect opt-ins, emails, and feedback by tablet or form.
Generate photo-ready, shareable social moments.
Feedback and insight on how consumers react.
Between 50% and 80% of category word-of-mouth comes from a consumer's direct experience with the product. Sampling starts the conversation that reaches everyone they tell.
Source — industry research, 2025A product people can try is a product people buy — but only if someone's there to put it in their hands and explain why it matters. Promotional models are how your brand shows up in the real world and turns attention into trial.
The outcome: more trials, more opt-ins, and word-of-mouth that keeps working after the activation ends.
In-store demos and sampling that move product off the shelf.
Sampling programs and tastings that build trial and repeat purchase.
Promotional models and spokesmodels who make a debut feel like an event.
Sampling crews and street teams who own a footprint — in one market or every market on the route.
Every booking includes a brand brief built for your campaign: an intelligence report on your company, your products, your key talking points, and the consumer you're trying to reach. Our talent studies it before the event, so they demo and sample with the fluency of your own team — and represent your brand exactly the way you would.
History, positioning, and the product detail talent needs to answer with confidence.
The messages you want every visitor to hear — delivered on-brand, every time.
An intelligence read on the event and your buyers, so talent engages the right prospects.
From first inquiry to wrap, you have one accountable team. Here's how it goes.
Promotional talent works alongside the rest of your activation. Related: event staffing, trade show models, and brand ambassadors. Explore the markets we serve.
"Our models were well prepared, dressed professionally, and kept up amazing energy every day of the show. Professional models were far better at generating leads for us."Mason Painter · Client
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Most staffing agencies email you a roster and hope. TSM runs one connected system where AI is the backbone that makes our people better — it does the research and the legwork so our account executives and our talent show up sharper and better prepared than anyone else on the floor. People still make every call that matters.
Describe your event once and our AI compiles everything into one place — venue, dates, booth size, roles, and the intelligence around your show. Your dedicated account executive uses it to build an accurate quote fast and to start lining up the right talent for your booth.
The talent you see has been interviewed and matched to your brand and event by your account executive — chosen for your booth, never a roster dump or whoever happened to be free.
Every TSM contractor agrees to published talent guidelines and a code of conduct before they represent you — professionalism, punctuality (on-site 15 minutes early), brand alignment, floor conduct. Training is the standard, not an upsell.
Before the show, our AI assembles each model a brief on your brand, products, talking points and audience. They study it in the portal — so the person at your booth sounds like they work for you, not a temp who showed up that morning.
You get your own brief to review and shape — talking points, products, dress code, goals. A sharp brief turns a staffed booth into a selling booth, and we build it with you.
Multiple automatic touchpoints in the run-up to your event, plus a firm confirmation before doors open, keep your team locked in and protect a replacement window if anything changes. Your booth is covered, not crossed-fingers.
Clients rate talent and talent leave feedback; strong reviews raise a model’s priority for future bookings. The people you’re offered have continuously earned their place.
Compile, quote, curate, brief, remind, perform, review — one connected system, run by people. That’s why a TSM booth runs sharper than a booth that’s merely staffed.
You're paying their salary that week either way. Add up everything else and booking TSM is usually the cheaper way to staff a booth — and the better one.
Airfare, airport transfers, hotels and per diem — for every person you send.
A full week of their loaded salary, which you're paying whether they're working the booth or at their desk.
The work they're not getting done back home while they're on the floor.
The hours someone burns booking travel, building the schedule, and managing the team on-site.
And they still aren't event pros — qualifying booth traffic isn't their day job.
A day rate — and because talent is local in 25+ U.S. cities, often no travel at all.
Vetted professionals who staff booths for a living, briefed on your brand before the doors open.
One dedicated account executive scopes the team and runs it on-site.
Your core team stays at their desks doing the work only they can do.
Coverage from open through show close — never an early walk-off.
A note from our owner Caryn Hanna
