Compare U.S. auto shows by audience, published dates and the conversations your booth needs to support. This guide covers consumer vehicle shows, the SEMA aftermarket show and vehicle technology at CES. Start with your target buyer, then plan car show staffing around your exhibit.
Organizer information checked September 15, 2026. This is a selected exhibitor guide, not an attendance ranking or a complete national calendar.
For vehicle shopping and public brand engagement, compare the consumer shows below. For aftermarket product conversations, review SEMA. For automotive technology partnerships and demonstrations, review CES. Confirm the exhibitor opportunity, audience and access rules with the organizer before committing your budget.
Write down the next step you want from each interaction: a product demonstration, a dealer introduction, a qualified business meeting or an agreed follow-up. Use that decision to choose the roles on your stand.
Listed by start date. Published public hours are venue-local clock times. Staff arrival, briefing, breaks and paid shifts must be agreed separately.
November 3–6, 2026
Las Vegas Convention Center, Nevada
An automotive aftermarket show for parts, accessories and vehicle builds. Plan product qualification and handoffs to your fitment or technical specialist. Public Friday has a separate admission option on November 6.
Public hours: Friday, November 6: 9 a.m.–4 p.m. This public ticket does not cover the other show days.
November 13–15, 2026
Lumen Field Event Center, Seattle, Washington
A regional vehicle show for shoppers and enthusiasts. Plan greeting, vehicle-interest questions and routing to the appropriate brand representative. Confirm the current test-drive program separately from the exhibit schedule.
Public hours: November 13–14: 10 a.m.–9 p.m.; November 15: 10 a.m.–6 p.m.
November 20–29, 2026 · public show
Los Angeles Convention Center, California
A consumer vehicle show with a separate media and industry day. AutoMobility LA is November 19; its credentials are separate from public-show admission. Plan press support and public booth coverage as distinct assignments.
Public hours: November 20–21 and 27–28: 9 a.m.–10 p.m.; November 22: 9 a.m.–9 p.m.; November 23–25: 11 a.m.–7 p.m.; November 26: 9 a.m.–4 p.m.; November 29: 9 a.m.–6 p.m.
January 6–9, 2027
Las Vegas, Nevada
Vehicle Tech and Advanced Mobility covers autonomy, electrification, connectivity and related technology. It fits automotive suppliers and technology demonstrations. CES is trade-only; plan qualified meeting introductions and product-specialist handoffs. Confirm your assigned venue and schedule.
January 16–24, 2027 · public show
Huntington Place, Detroit, Michigan
Media and Industry Day is January 14; Charity Preview is January 15. Build separate call sheets for media appointments, preview appearances and public vehicle conversations. The organizer lists public show hours as coming soon.
January 16–24, 2027
PA Convention Center, Philadelphia, Pennsylvania
A regional consumer auto show. Use the booth brief to define greeting, vehicle-interest questions and when to introduce visitors to your sales or product team. Confirm daily hours and any preview participation before setting staff shifts.
January 27–31, 2027
NRG Center, Houston, Texas
The organizer presents the auto show with the Houston Boat Show. Distinguish automotive interest from general event traffic in your qualification questions, and route visitors to the right vehicle or brand representative.
Public hours: January 27–29: 11 a.m.–8 p.m.; January 30: 10 a.m.–8 p.m.; January 31: 10 a.m.–6 p.m.
February 13–21, 2027
McCormick Place, Chicago, Illinois
A public vehicle show with an organizer-published daily schedule. Use shift overlap and a written break plan to cover your exhibit, and separate public access from any media or preview assignment you book.
Public hours: February 13 and 15–21: 10 a.m.–9 p.m.; February 14: 10 a.m.–6 p.m.
March 26–April 4, 2027 · public show
Javits Center, New York, New York
Plan vehicle introductions, presentation support and clear handoffs to product experts. The public schedule includes different weekday and weekend closing times; confirm any separate media duties with your exhibitor contact.
Public hours: Monday–Thursday: 10 a.m.–8 p.m.; Friday–Saturday: 10 a.m.–10 p.m.; Sundays: 10 a.m.–7 p.m.
These entries do not have a complete next-edition schedule verified for this guide.
Return planned for March 2027
Exact dates and hours awaiting announcement
The organizer says there is no 2026 show and plans a March 2027 return. Keep Dallas in your market plan, but confirm the full schedule and venue before booking a show assignment.
Next edition awaiting confirmation
Minneapolis market planning
The official site still describes the January 3–11, 2026 show at Minneapolis Convention Center. That edition has passed. Check the organizer for the next dates, venue and hours before treating it as an upcoming booking.
Next edition awaiting confirmation
Miami market planning
The organizer’s show-information page still displays its 2025 edition. Confirm the next event announcement directly before reserving show staff or travel; those older dates are not an upcoming schedule.
Next-edition details require verification
Washington, D.C. market planning
WANADA operates this show. Check the organizer’s current event information for public dates, any industry program, venue and daily hours before scoping your exhibit team.
Use promotional models for approved brand interactions and product presenters for scripted vehicle introductions. Specify greeting, lead capture, presentation and specialist handoffs in the brief. For a motorsports sponsor appearance, review racing and grid models and confirm permitted appearance areas. Ask TSM to confirm availability, preparation, paid hours and any travel charges for your assignment.
For related planning, see CES staffing, SEMA staffing, our event directory and U.S. staffing locations.
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