Lead generation, staff training, and exhibitor strategy from 20+ years on the trade show floor — plus tips for the talent who work it.
What trade show models really cost in 2026 — hourly and daily rates by role, what drives the price, and a sample booth budget.
Define the role, pick the right partner, brief the team, manage the day — the step-by-step guide to booking booth talent that converts.
How to hire promotional models for the busiest trade show city in the country — what they do, what they cost, and why booking local wins.
What separates a brand ambassador program that drives sales from a logo on a polo shirt — recruiting, training, deployment, and measurement.
Most booth leads die in a badge scanner. Here's how to qualify on the floor, capture clean data, and hand sales a list worth working.
Great booth staff aren't born — they're briefed. The training checklist we run our talent through before every show.
Booth picked, flights booked — now what? The exhibitor moves that decide your ROI before the doors even open.
Clients book what they can see. The profile fields that get talent hired — and the blank ones that quietly cost you work.
Practical exhibitor playbooks — no spam, unsubscribe anytime.
A note from our owner Caryn Hanna
