Field notes for better booths.
Lead generation, staff training, and exhibitor strategy from 20+ years on the trade show floor - plus tips for the talent who work it.
Latest articles
39 articles
The History of Trade Shows in Las Vegas
How Las Vegas grew from early tourism promotion and the first LVCC convention into a modern trade show capital.
Trade Show Model Costs in Las Vegas
A Las Vegas pricing guide covering local staff, hotel compression, travel risk, venue logistics, and role complexity.
Local vs. Fly-In Models in Las Vegas
A Las Vegas staffing decision guide covering local talent, fly-in costs, airport risk, venues, traffic, and weather.
SEMA Booth Staffing Guide for Las Vegas
SEMA staffing notes for LVCC halls, transportation hubs, automotive demos, Vegas weather, and lead roles.
CES Booth Staffing Guide for Las Vegas
CES staffing notes for LVCC, Venetian Expo, ARIA, shuttles, rideshare, weather, and lead-capture roles.
Caesars Forum Booth Staffing Guide
Center-Strip staffing notes for Caesars Forum, Koval Lane, FORUM Plaza, LINQ Promenade, traffic, and booth roles.
The Venetian Expo Booth Staffing Guide
Center-Strip staffing notes for Venetian Expo halls, Sands Avenue, Grand Canal Shoppes, traffic, and booth roles.
Mandalay Bay Booth Staffing Guide
South Strip staffing notes for Mandalay Bay exhibit halls, resort routes, traffic, weather, and booth roles.
LVCC Booth Staffing Guide for Las Vegas
Hall-by-hall staffing notes for LVCC access, transit, weather, traffic, and booth roles.
Top Trade Show Venues in Las Vegas
Venue-by-venue staffing notes for LVCC, Mandalay Bay, The Venetian Expo, Caesars Forum, and Wynn.
What Do Trade Show Models Do? Roles, Duties and Results
See how trained booth talent attracts, qualifies, demonstrates, captures, and hands off attendees.
What Do Brand Ambassadors Do?
A plain-English guide to event ambassador duties, skills, briefing, lead capture, and measurement.
What Is a Trade Show?
What trade shows and trade fairs are, who attends, why companies exhibit, and how booth staffing supports results.
Booth Hostess Duties: Greeting, Check-In and Sales Handoffs
Define attendee greetings, appointment check-in, qualification and sales handoffs with a practical sample role brief.
Why Booth Babe Is an Outdated Term
Why the old phrase sells professional event talent short, and what to call the role instead.
Trade Show Models vs. Brand Ambassadors
Compare the two roles by setting, objectives, skills, wardrobe, training, and measurement.
Trade Show Model Attire Guide
Plan professional, brand-aligned booth attire around the venue, assignment, schedule, and comfort.
Trade Show Model Brief Template
Give booth talent the messages, workflow, logistics, escalation rules, and measurement plan they need.
How to Measure Trade Show Model ROI
Connect staffing performance to qualified conversations, demos, leads, meetings, pipeline, and revenue.
Event Staffing Costs in 2026: Rates and Budget Guide
Realistic planning ranges by role, the costs quotes include, and a sample event staffing budget.
Promotional Models vs. Brand Ambassadors: Which Role Do You Need?
Compare duties, training, selection, use cases, and cost factors before choosing your campaign team.
How Many Trade Show Booth Staff Do You Need?
Calculate headcount from usable booth space, conversation capacity, demos, breaks, and lead goals.
The Complete Trade Show Staffing Checklist
Book, select, brief, schedule, manage, and measure your booth team from eight weeks out through follow-up.
How to Hire Brand Ambassadors for Events
A scorecard-driven process for sourcing, interviewing, training, managing, and measuring brand ambassadors.
Brand Ambassador Costs in 2026
Separate worker pay from client billing and budget training, management, travel, and specialist skills.
Event Staffing Roles Explained
Choose the right mix of ambassadors, booth staff, demonstrators, registration teams, qualifiers, and leads.
Bilingual Trade Show Staff
How to verify language ability, role skill, terminology, capture workflow, and event readiness.
How to Hire Product Demonstrators
Audition, train, schedule, and measure demonstrators who present accurately and create the right next step.
Trade Show Lead Qualification Scripts
Practical openers, discovery questions, handoffs, exit lines, lead scoring, and capture fields.
Event Staffing Agency vs. Direct Hiring
Compare total cost, speed, control, payroll, training, replacements, safety, and administration.
Las Vegas Exhibitor Staffing Guide
Current planning guidance for venues, timing, badges, transportation, and show-specific labor boundaries.
How Much Does It Cost to Hire Trade Show Models? (2026 Guide)
What trade show models really cost in 2026 - hourly and daily rates by role, what drives the price, and a sample booth budget.
How to Hire Trade Show Models for Your Next Event
Plan the role, compare staffing partners, brief the team and organize event-day responsibilities.
How to Hire Promotional Models in Las Vegas
Review promotional staffing roles, cost factors, local availability and planning considerations for Las Vegas shows.
Brand Ambassador Programs: Planning, Staffing and Measurement
A guide to organizing brand ambassador recruiting, training, deployment and measurement.
Trade Show Lead Generation: Turn Booth Traffic Into Qualified Pipeline
Review booth qualification questions, lead-capture practices and the handoff from event staff to sales.
Booth Staff Training: What Separates a Packed Booth From an Empty One
Use the pre-show checklist to plan product briefing, visitor conversations, lead capture and team responsibilities.
Trade Show Tips for Exhibitors: A Pre-Show Playbook
Review pre-show planning for booth staffing, preparation, logistics and follow-up.
Why a Complete Talent Profile Can Make or Break Your Bookings
Review the profile information bookers use when considering talent for event assignments.
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A note from our owner Caryn Hanna