Represent your sponsor at the event - with a clear appearance schedule and fan-engagement brief.
Racing models, grid models, and motorsports promotional staff represent sponsors through appearances, fan conversations, merchandise distribution, and photo opportunities. Specify the duties and organizer-approved locations for your race weekend or activation. TSM recruits across 25+ U.S. markets; confirm availability, relevant experience, preparation, and any travel charges for your booking. TSM is woman-owned and founded in 2005, with 2,000+ events staffed and a 5.0 Google rating. TSM is an MPI member.
For sponsor appearances and fan engagement, choose the responsibilities before selecting talent. TSM books racing models, grid models, checkered-flag talent, brand ambassadors, and promotional staff for motorsports activations. Clarify that the booking is for sponsor representation; race control, flag signaling, driving, and vehicle operation require separate arrangements.
Give fans a clear welcome and a way to engage with your sponsor. Define the appearance schedule, approved talking points, merchandise or sampling activity, and the client contact for questions. Confirm where staff may work and how your activation lead will communicate schedule changes.
Plan sponsor appearances in the areas approved by the organizer. Confirm credentials, access windows, arrival instructions, and the on-site contact.
Specify photo appearances, timing, sponsor branding, and any filming or reuse requirements in the booking brief.
Define merchandise, sampling, or giveaway duties, including supplies, distribution instructions, and the contact for visitor questions.
Provide approved sponsor talking points and identify questions that should go to your client or media representative.
Share the venue, dates, shifts, and role requirements. Confirm local availability and any travel, accommodation, or per-diem charges.
Confirm the written brief, attire, outdoor working conditions, breaks, and schedule-change process before the assignment.
Set the assignment goals: useful fan conversations, an organized appearance schedule, and clear handoffs to your activation team.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Build the staffing brief around the approved sponsor schedule. Confirm credentials, permitted appearance areas, attire, breaks, and the person who will communicate changes. Keep fan engagement duties separate from race operations.
About Caryn Hanna, Owner of TSM Agency
Share the organizer-approved access, check-in location, sponsor schedule, and on-site contact. Brief staff on where appearances may take place and how to respond when the schedule changes.
Identify photo appearances, fan conversations, merchandise distribution, and approved talking points. Include outdoor conditions, attire, breaks, and the handoff to your activation lead in the written brief.
A note from our owner Caryn Hanna
