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Racing & grid models · Woman-owned since 2005

Racing & Grid Models

Trackside presence that pulls a crowd — and keeps your sponsor front and center.

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Racing model on a motorsports grid representing a sponsor

Racing models — also known as grid models or checkered-flag talent — are the on-track and trackside presence that draws crowds and cameras to your sponsor, car, or display at motorsports events, race weekends, drift and tuner shows, and auto-racing expos. TSM Agency provides polished, professional racing and grid talent from local rosters in 25+ U.S. markets, briefed on your brand before the gates open. Woman-owned and MPI-member since 2005, 2,000+ events staffed, rated 5.0 on Google.

Why it matters

Why hire racing & grid models

A race weekend is wall-to-wall spectacle — your car, sponsor, or display competes with the whole paddock for attention and camera time. Professional racing and grid models pull crowds to your space, create the photo moments that get shared, and represent your brand on-message to fans, media, and partners through long event days.

Trackside

What racing & grid models do

Grid & podium presence

Represent your sponsor on the grid, at the podium and in the paddock with polished, professional presence.

Draw crowds & cameras

Pull fans and media to your car or display and create the photo and social moments that travel.

Promo & sampling

Hand out merch, run sampling and giveaways, and drive fans to your activation or partner offers.

On-message for sponsors

Briefed on your brand and sponsor talking points so your message lands with fans, media and partners.

Local in every market

Sourced near the circuit across 25+ U.S. markets — no airfare, hotels or per-diems on your budget.

Briefed before the gates

Trained on your brand and the moment you want every fan to capture — and managed on-site.

The outcome: more crowd, more camera time, and a sponsor that fans actually remember when the checkered flag drops.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

FAQ

Racing & grid model questions

A racing model (also called a grid model or checkered-flag talent) is a professional who represents a sponsor or brand at motorsports events — on the grid, at the podium, and in the paddock — drawing crowds and cameras to your car or display and carrying your sponsor message to fans and media.

Race weekends and circuits, drift and tuner events, auto-racing expos, motorsports trade shows and dealer track days, and sponsor activations around them. Tell us the venue and we'll scope the team.

Local. We field talent from rosters near the circuit across 25+ U.S. markets, so you avoid the airfare, hotels and per-diems an out-of-town crew adds.

Talent typically runs $50–$85 per hour depending on role and event length; most shifts run 8 hours, with a 4-hour minimum. Staff selection, a brand briefing and a dedicated account manager are included. Quotes are fast — often within minutes once your details are confirmed.

Yes — woman-owned, founded 2005, an MPI member rated 5.0 on Google, with $1M per-occurrence / $2M aggregate general liability and a certificate of insurance available on request.

Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Sponsoring a car or a race weekend?

A note from our owner Caryn Hanna

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