Welcome the next visitor to your New York booth. Make the introduction count.
New York trade show models give visitors a first point of contact at your exhibit. Plan the role around greeting attendees, asking your qualifying questions and introducing prospects to the appropriate salesperson. TSM Agency recruits local talent and coordinates profile selection and booking details for NYC assignments. For registration, promotional activity and a team with several roles, visit our New York event staffing hub.
Define the visitor's next step before choosing the talent profile.
Welcome arrivals, identify why they stopped and connect them with an available rep.
Ask the agreed questions, record the required details and distinguish a sales introduction from a follow-up request.
Check scheduled visitors in, direct them to the right presentation and explain where to wait when a rep is occupied.
Send the event, venue, dates, daily coverage hours and headcount with a description of the booth duties. Specify any language, product or lead-retrieval experience the assignment needs. Review the proposed profiles against those requirements and confirm the selected talent, schedule and total booking cost.
Share the product brief, approved talking points, attire and arrival instructions before the show. Agree on the attendance contact, escalation process and any requested standby or team-lead coverage. Confirm local availability and any travel-related charges in the quote.
An exhibit with both scheduled appointments and walk-up visitors needs a clear way to handle each arrival. A booth model can ask whether someone has an appointment, identify their interest and introduce them to the right sales contact. Your reps can continue their current conversation while another member of the team welcomes the next visitor.
Set the handoff rules around your exhibit. A retail-technology brief might distinguish store operations, merchandising and purchasing questions; a product collection may need routing by category or account. These are planning examples. Your team supplies the actual criteria and decides which conversations need a product specialist.
Open the conversation. Provide a short introduction, the questions staff should ask and the product information they can explain. Name the sales contact for technical questions and requests outside the brief.
Record useful lead details. Specify your retrieval platform, required fields and consent instructions. Check relevant tool experience during selection, provide device access and include a practice scan in preparation. Our lead-qualification script guide helps organize questions and sales routing.
Coordinate the next step. Tell staff how to handle appointments, demonstration queues and follow-up requests when a rep is unavailable. Distinguish introducing a demonstration from operating the product; operating equipment requires suitable experience and preparation. Set break coverage and the end-of-shift lead handover in the plan.
Give each visitor a clear next step: a sales introduction, scheduled conversation, demonstration or recorded follow-up request.
For a Javits Center assignment, provide the show name, hall, booth number, approved staff entrance and badge collection point. Use the organizer's current exhibitor instructions to confirm access. A public visitor route does not establish where temporary booth staff must report.
The MTA's official neighborhood map identifies the Javits Center, Hudson Yards and surrounding streets. Use it for orientation, then add the exact meeting point and on-site contact to the staff brief. Check current transit service separately before the assignment; a neighborhood map is not a service-status report.
If the program continues at a hotel, showroom or another NYC venue, give that location its own reporting instructions and coverage schedule. Agree on any travel time, preparation time and reimbursable costs before booking. Collect the location, attire, product information and escalation contacts with our trade show model brief template.
TSM's published talent tiers provide a budget starting point, with a four-hour booking minimum. The quote confirms the selected talent, daily hours, responsibilities and additional charges, including any agreed preparation or travel costs.
Compare the proposed profile with the booth duties in your brief.
Confirm the communication and product experience needed for the assignment.
Request a quote for the selected talent and any specialist requirements.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Send your New York event, venue, daily hours and booth responsibilities. We will review availability and the requirements for your exhibit team.
