At the Javits Center your booth competes with the whole industry for a New York minute staff a front that earns the stop.
New York trade show models are the booth-front talent who win a moment from a buyer who doesn't have one to spare — greeting and qualifying attendees, opening the conversation, capturing the lead, and handing the right prospects to your sales team. We staff them from a New York City roster and brief them before the doors open, so you're not paying to fly and house a crew in Manhattan. (For the wider New York market and full-team staffing, see our New York event staffing hub.) We're a woman-owned, MPI-member talent agency, founded in 2005, 5.0-rated on Google, with 2,000+ events behind us across the United States.
The defining feature of a New York show floor isn't the venue, it's the buyer: senior, scheduled to the minute, and expensive to reach. The NRF Big Show, NY NOW, New York Comic Con and Toy Fair fill the Jacob K. Javits Convention Center with decision-makers who have a packed agenda and little patience for a booth that makes them work to be helped. When your reps are tied up, a VP who glances at an unstaffed front simply moves to the next appointment — and in New York that lost glance came at premium exhibit cost. Trade show models keep a polished, ready front in front of exactly the people you flew in to meet.
New York trade show models earn their keep on one currency: the buyer's attention, which is scarce and costs more here than almost anywhere. They present your line with the polish a Manhattan floor expects, qualify fast because the attendee is already glancing at their phone, and route the serious ones to your reps before the moment passes. Because they're from NYC, they arrive knowing the Javits Center's River Pavilion and Crystal Palace, the hotel-ballroom and Hudson-pier venues the city's shows spill into, and the load-in realities of midtown — they brief in advance and hold the booth through show close, never an early walk-off. Pair them with lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan, plus demonstrators, for a front that captures as fast as it converses.
The payoff in New York is efficiency: fewer wasted badge-scans, more of your reps' limited floor hours spent with buyers who can actually sign.
The outcome: more of the New York floor stops at your booth — and your team stays on the buyers ready to talk.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
A note from our owner Caryn Hanna
