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Event staffing · Las Vegas · NAB Show 2027 2027

At NAB Show, the broadcast engineer who writes the camera spec and the streaming VP who signs the cloud contract are both on the floor — make sure your booth is staffed for both conversations.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for NAB Show 2027 2027 — locally sourced in Las Vegas, trained before the doors open, and managed on-site. (Almost) instant quotes.

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TSM Agency event staff at NAB Show 2027
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NAB Show 2027 staffing

NAB Show staffing puts trained booth models, product demonstrators, brand ambassadors and lead-retrieval specialists on your stand at NAB Show 2027, the flagship event for the global media, entertainment, and broadcast technology industry, organized by the National Association of Broadcasters and held April 3–7 at the Las Vegas Convention Center. The show floor runs April 4–7, with conferences and workshops beginning April 3. The event draws well over 100,000 broadcast engineers, streaming platform operators, content creators and producers, post-production supervisors, cinematographers, sports broadcast directors, media technology buyers, and executives evaluating AI, cloud, and distribution platforms across Central, West, North, and South Halls. Booth talent greets that vast and varied technical audience, qualifies purchasing intent, supports live equipment and software demonstrations, and captures leads so your engineers and sellers can focus on the conversations that close deals. A NAB Show staffing agency recruits, vets, briefs, and manages that talent locally, so exhibitors get a polished, on-message presence without flying in or housing a crew in Las Vegas. TSM Agency is a woman-owned talent agency founded in 2005 that staffs Las Vegas shows with local talent trained on your products before the doors open, every booking run through one dedicated account executive.

Event details

NAB Show 2027 2027 at a glance

Dates
Apr 3–7, 2027
Days
Thursday–Monday
Venue
Las Vegas Convention Center
Address
3150 Paradise Rd, Las Vegas, NV, 89109
Event type
Broadcast, media & entertainment technology trade show and conference
Scale
100 · Hundreds of global media technology brands
Official site
www.nabshow.com
Why it matters

What NAB Show 2027 asks of an exhibitor

NAB Show spans four halls of the Las Vegas Convention Center — Central, West, North, and South — with an underground people mover connecting the campus, and a crowd that represents the full stack of media and entertainment technology: broadcast engineers evaluating IP workflows, streaming operators assessing cloud encoding and delivery platforms, film and cinema professionals comparing camera systems and color grading tools, sports production directors scoping live event infrastructure, content creators testing gear, and media executives making multi-year platform decisions. The audience is simultaneously global and highly technical — and it's enormous. With well over 100,000 attendees moving through five days of conferences and four days of exhibits, a booth without consistent staffing misses the broadcast engineer who passes at 9:15 a.m., the streaming CTO who circles back at 3:00 p.m., and every qualified contact in between. The four roles below each solve a different piece of that problem.

The scale of the floor

A NAB Show 2027 booth competes for the crowd on the floor.

NAB Show spans four halls of the Las Vegas Convention Center — Central, West, North, and South — with an underground people mover connecting the campus, and a crowd that represents the full stack of media and entertainment technology: broadcast engineers evaluating IP workflows, streaming operators assessing cloud encoding and delivery platforms, film and cinema professionals comparing camera systems and color grading tools, sports production directors scoping live event infrastructure, content creators testing gear, and media executives making multi-year platform decisions. The audience is simultaneously global and highly technical — and it's enormous NAB Show 2027 draws 100.

Source — organizer figures
100
attendees at NAB Show 2027
Front of the booth

Trade show models for NAB Show 2027

NAB Show's four-hall campus creates a massive foot traffic challenge: broadcast engineers, streaming technologists, content creators, and media buyers move between halls all day, and peak volume shifts by zone and hour. Our NAB Show trade show models work the front of your booth — drawing and qualifying the broadcast engineers, post-production professionals, streaming platform operators, and media technology buyers moving past your space, opening conversations, and keeping the stand covered through every show floor hour from open to close. Sourced locally in Las Vegas, they spare you the airfare, hotels, and per-diems NAB week piles on in a premium hotel market, and they know the LVCC campus and underground connector layout before the show opens. The outcome: more of that technically credentialed, buying-minded audience stops at your stand, and your engineers and sales team spend their time on the decision-makers ready to talk.

Traffic & attention

Promotional models for NAB Show 2027

At NAB Show, where hundreds of media technology brands compete for attention across four halls, standing out requires energy, presence, and a reason to stop at your booth rather than the next one. Our NAB Show promotional models pull attention to your space and turn passers-by — the broadcast engineers, cinematographers, content creators, and streaming platform evaluators moving through packed aisles — into captured leads: running live equipment demonstrations and hands-on try-zones, hosting giveaways and prize draws, distributing materials, and holding energy through four full show floor days. Each is briefed on your product and the single action you want every visitor to take, whether that's a live demo, a product trial, or a scanned badge. The outcome: higher booth traffic from surrounding exhibition zones and more qualified broadcast and streaming professionals captured and tagged.

Brand & message

Brand ambassadors for NAB Show 2027

At NAB Show your brand is judged by one of the most technically demanding audiences in the world — broadcast engineers who can call out a spec error, streaming architects who know the latency numbers, and cinema professionals who can assess image quality on sight. Our NAB Show brand ambassadors are trained on your products, positioning, and talking points so they represent you accurately and compellingly to that expert audience — embodying the brand on the show floor, guiding broadcast engineers, post-production supervisors, and media executives through product demonstrations, and driving traffic from the Main Stage and conference zones back to your stand. For launches in AI-powered production tools, cloud delivery platforms, camera systems, IP broadcast infrastructure, or creator economy technology, they carry the story in language a media professional respects. The goal they serve: brand authority and on-message coverage with the exact engineers, operators, and buyers who determine the technology that powers content from production to screen.

The operational team

Full booth staffing for NAB Show 2027

Beyond the front of the booth, a NAB Show stand runs on the roles that make it work across a four-hall campus at broadcast industry scale. As your NAB Show event staffing partner we field the whole team: product demonstrators who deliver accurate, repeatable demos of your broadcast equipment, streaming platform, camera system, or production software; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every engineer, operator, or media buyer is scanned and qualified correctly in real time; presenters and emcees for in-booth theater, product launches, and live demonstrations; bilingual talent for NAB Show's global media and broadcast audience; and a team lead to manage check-in, breaks, and performance across all four show floor days. One dedicated account executive scopes the mix to your booth size and goals — we recommend, you choose — and manages the team on-site. The outcome: a booth staffed open-to-close, and a clean, complete lead list when the show ends.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
0%
come to see new products
Why TSM

Why exhibitors book TSM for NAB Show 2027

Local talent. Crews sourced in Las Vegas — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at NAB Show 2027 — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

0.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed NAB Show 2027 booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

NAB Show 2027 staffing FAQs

Yes. We provide vetted NAB Show trade show models who work the front of your booth at the Las Vegas Convention Center — drawing and qualifying broadcast engineers, streaming operators, content creators, post-production professionals, and media technology buyers, opening conversations, and keeping the stand staffed open-to-close across all four show floor days. They're sourced locally in Las Vegas and briefed on your products before the show.

Yes. NAB Show brand ambassadors represent your brand on-message to broadcast engineers, media executives, and technology decision-makers; NAB Show promotional models pull floor traffic, run demo zones and giveaways, and turn passers-by into scanned leads. Both are trained on your product and goals before the show floor opens.

Yes. All NAB Show staffing is fielded from the Las Vegas market, so you avoid the airfare, hotels, and per-diems NAB week adds in a premium hotel city, and your team already knows the Las Vegas Convention Center's four-hall campus and underground connector before the show opens.

Yes. Our lead-retrieval specialists are trained on Cvent, Compusystems, Validar, Klik and Bartizan, and our product demonstrators are briefed on your broadcast equipment, streaming platform, camera system, or production software to deliver accurate, repeatable demos and field first-line technical questions from engineers and media buyers.

Yes. NAB Show draws broadcast engineers and media professionals from around the world, and we can provide Spanish, Mandarin, French, Portuguese, Japanese, and other bilingual talent to engage international media technology buyers and production professionals.

NAB Show staffing typically runs $50–$85/hr depending on role, language, and show length. Send your booth size, dates, and the roles you need and, during business hours, most quotes come back within a couple of hours — often minutes once the details are complete.

Smart Quote

Get a quote for NAB Show 2027

We have NAB Show 2027 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.

Get a quote for NAB Show 2027 →
Or call (888) 702-7986 · talent $50–$85/hr
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NAB Show staffing puts trained booth models, product demonstrators, brand ambassadors and lead-retrieval specialists on your stand at NAB Show 2027, the flagship event for the global media, entertainment, and broadcast technology industry, organized by the National Association of Broadcasters and held April 3–7 at the Las Vegas Convention Center.

Get a fast quote → Call (888) 702-7986 Email us