Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for MAGIC Las Vegas 2026 — locally sourced in Las Vegas, trained before the doors open, and managed on-site. (Almost) instant quotes.
MAGIC Las Vegas puts 40,000 retail buyers and sourcing professionals across 900,000 square feet of organized neighborhood floors, and these are not window shoppers — boutique owners writing their season's buy, chain buyers filling open-to-buy, e-commerce merchants looking for exclusive lines, and sourcing directors evaluating private-label production partners. They move with purpose, and first impressions shape the entire three-day conversation. A charismatic, well-briefed booth team in the right neighborhood is the difference between a buyer stopping to look at your collection and walking past to the next brand. When your designers or founders are deep in an order-writing session, every uncovered front-of-booth moment is a boutique owner or department store buyer who doesn't get the line introduction that might have opened a wholesale account. The four roles below each solve a different piece of that problem.
MAGIC Las Vegas puts 40,000 retail buyers and sourcing professionals across 900,000 square feet of organized neighborhood floors, and these are not window shoppers — boutique owners writing their season's buy, chain buyers filling open-to-buy, e-commerce merchants looking for exclusive lines, and sourcing directors evaluating private-label production partners. They move with purpose, and first impressions shape the entire three-day conversation MAGIC Las Vegas draws 40.
Source — organizer figuresFashion trade shows reward brands that look and feel the part the moment a buyer steps up to the table. Our MAGIC Las Vegas trade show models work the front of your booth — drawing and qualifying the boutique owners, retail buyers and sourcing directors moving through your neighborhood on the Las Vegas Convention Center floor, opening conversations, making the brand welcoming, and keeping the stand covered from open to close across all three show days. Sourced locally in Las Vegas, they eliminate the airfare, hotels and per-diems the city adds during major shows, and they're briefed on your brand identity, collection and the customer profile you're targeting so the first interaction reflects the line, not just a generic greeting. The outcome: more of that 40,000-buyer audience stops at your stand, and your sales reps spend their time on the retailers who are ready to write.
Standing out across 900,000 square feet of category neighborhoods and hundreds of competing brands means giving busy retail buyers a reason to stop at your installation. Our MAGIC Las Vegas promotional models pull attention to your space and turn passers-by — boutique owners discovering new labels, chain buyers building their open-to-buy, and sourcing directors evaluating production alternatives — into captured leads: hosting giveaways and interactive activations, distributing lookbooks and line sheets, supporting fitting and presentation moments, and sustaining booth energy through long show days with early starts and late finishes. Each is briefed on your brand and the single action you want every visitor to take, whether that's a line appointment, a catalog pick-up or a scanned badge. The outcome: higher booth traffic from the surrounding aisles of your neighborhood, and more of it captured and tagged rather than moving to the next brand.
At MAGIC Las Vegas your brand competes for a retail buyer's attention alongside hundreds of collections in the same category neighborhood, and the team representing the line shapes the buyer's confidence in your brand as much as the merchandise itself. Our MAGIC Las Vegas brand ambassadors are trained on your collection, brand positioning and the story behind your line so they represent you credibly to boutique owners, chain buyers and sourcing directors: embodying the brand aesthetic in the booth, walking buyers through collections and key styles, driving traffic from adjacent floor areas back to your stand, and representing the label consistently across all three days and both sexes if you span neighborhoods. The goal they serve: brand recall and on-message line presentation with the exact retail buyers who decide what goes on their floor next season.
Beyond the front of the booth, a MAGIC Las Vegas presence runs on the roles that make three high-volume show days work. As your MAGIC Las Vegas event staffing partner we field the whole team: brand presenters who know your line and can walk a buyer through key styles and delivery windows; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every boutique owner and chain buyer is scanned and qualified in real time; promotional talent to pull traffic and manage activations; bilingual talent for the show's international sourcing and retail audience; and a team lead to coordinate check-in, transitions across neighborhoods and performance across all three days. One dedicated account executive scopes the mix to your booth size and goals — we recommend, you choose — and manages the team on-site. The outcome: a booth staffed open-to-close, and a clean, complete buyer lead list when the show ends.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at MAGIC Las Vegas — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed MAGIC Las Vegas booth.
We have MAGIC Las Vegas 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for MAGIC Las Vegas →MAGIC Las Vegas staffing puts trained booth models, brand ambassadors, promotional models and lead-retrieval specialists on your stand at MAGIC Las Vegas, one of the largest fashion trade events in North America, organized by Informa Markets Fashion and held August 10–12, 2026 at the Las Vegas Convention Center.
