Hire trained booth staff, lead-capture specialists, demonstrators, presenters, and team leads for conventions, expos, and trade show floors nationwide.
Trade show staffing is the exhibitor-focused crew that keeps a booth working: greeting attendees, qualifying buyers, scanning leads, supporting product demos, directing scheduled meetings, and keeping coverage steady through long show days. TSM Agency is a woman-owned national trade show staffing agency founded in 2005, with local talent in 25+ U.S. markets and one account executive managing the booking from quote to show close.
Assign each part of the visitor conversation: who opens it, which questions staff ask, what details they record and when your specialists take over. Put approved messages, shift coverage and handoff instructions in the brief so the team has a clear plan.
Need front-of-booth presence specifically? See our trade show models. Need a broader corporate, activation, or guest-experience crew? See event staffing.
Trade show staffing is the process of hiring and managing trained people to work an exhibitor's booth at a convention, expo, or industry show. A trade show staffing agency recruits, vets, briefs, schedules, and manages booth staff so the exhibitor has the right people greeting visitors, qualifying leads, demonstrating products, and protecting the brand on the floor.
For exhibitors, the staffing goal is measurable: more qualified conversations, cleaner lead capture, fewer missed handoffs, and steadier coverage during peak floor traffic. Discuss those goals with your account executive when deciding which roles and experience your booth needs.
Polished staff who stop aisle traffic, welcome attendees, and route visitors to the right person on your team.
Staff for badge scans, qualifying questions and lead notes. Confirm the selected talent experience, device access and preparation for your platform.
Talent for demonstrations and product introductions. Supply approved talking points and confirm preparation and specialist handoffs.
Booth-front talent who draw attention, engage attendees, and create a professional first impression for exhibitors.
Confident spokesmodels, hosts, and emcees for booth theater, product reveals, speaking points, and scheduled segments.
Request a lead to coordinate check-in, shift coverage, breaks and floor communication. Define authority and the process for staffing changes.
Trade show staffing focuses on an exhibitor’s booth: visitor greetings, lead questions, product demonstrations, meeting directions and lead capture. Event staffing covers broader programs such as conferences, registration and brand activations. TSM does not provide catering, bartenders or wait staff.
Explore staffing in TSM’s documented U.S. markets: Las Vegas, Orlando, Chicago, Atlanta, Anaheim, New York, Los Angeles, Dallas, Houston, Miami, San Diego, Phoenix, Denver, Nashville, Indianapolis, San Antonio, and New Orleans. For show-specific pages, use the events directory.
Send the show details. Include the event name, city, venue, dates, booth size, hours, roles, attire, language needs, and lead-capture process.
Review the quote and profiles. Review proposed profiles, relevant experience, availability and the staffing estimate with your account executive.
Approve the team. Confirm selected profiles, briefing materials, attire, arrival details, shifts, breaks and the communication plan for questions or changes.
List the positions that must stay covered: entrance, scanner, demo station, meeting desk, and sales handoff. Plan breaks and peak periods before deciding how many people to book.
Compare role mix, daily hours, briefing time, language requirements, and any team-lead duties. Confirm credentials and arrival instructions with your show contact. Your written scope should identify the client contact and escalation process.
A note from our owner Caryn Hanna
