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Trade show staffing agency

Trade Show Staffing

Hire trained booth staff, lead-capture specialists, demonstrators, presenters, and team leads for conventions, expos, and trade show floors nationwide.

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Trade show staffing team at a convention booth

Trade show staffing is the exhibitor-focused crew that keeps a booth working: greeting attendees, qualifying buyers, scanning leads, supporting product demos, directing scheduled meetings, and keeping coverage steady through long show days. TSM Agency is a woman-owned national trade show staffing agency founded in 2005, with local talent in 25+ U.S. markets and one account executive managing the booking from quote to show close.

Need front-of-booth presence specifically? See our trade show models. Need a broader corporate, activation, or guest-experience crew? See event staffing.

Quick answer

What is trade show staffing?

Trade show staffing is the process of hiring and managing trained people to work an exhibitor's booth at a convention, expo, or industry show. A trade show staffing agency recruits, vets, briefs, schedules, and manages booth staff so the exhibitor has the right people greeting visitors, qualifying leads, demonstrating products, and protecting the brand on the floor.

Roles

Trade show staff TSM can provide

Booth greeters

Polished staff who stop aisle traffic, welcome attendees, and route visitors to the right person on your team.

Lead-capture specialists

Staff trained to use badge scanners, lead-retrieval apps, qualifying questions, notes, and clean handoff workflows.

Product demonstrators

Brand-briefed talent who support demos, explain features, and keep presentations consistent across the booth.

Trade show models

Booth-front talent who draw attention, engage attendees, and create a professional first impression for exhibitors.

Presenters and hosts

Confident spokesmodels, hosts, and emcees for booth theater, product reveals, speaking points, and scheduled segments.

Team leads

On-site leads who manage check-in, shift coverage, breaks, replacements, and day-to-day floor communication.

Fit

Trade show staffing vs. event staffing

Trade show staffing is narrower and more commercial: the booth team is there to attract attendees, qualify buyers, support demos, capture leads, and improve exhibitor ROI. Event staffing is broader and can include corporate events, activations, check-in, crowd flow, hospitality-adjacent guest roles, and full event support.

Markets

Nationwide convention coverage

TSM staffs trade shows in the major convention markets exhibitors ask for most: Las Vegas, Orlando, Chicago, Atlanta, Anaheim, New York, Los Angeles, Dallas, Houston, Miami, San Diego, Phoenix, Denver, Nashville, Indianapolis, San Antonio, and New Orleans. For show-specific pages, use the events directory.

Process

How to hire trade show staff

1

Send the show details. Include the event name, city, venue, dates, booth size, hours, roles, attire, language needs, and lead-capture process.

2

Review the quote and profiles. Your account executive scopes the right mix of staff and sends local talent options matched to your brand.

3

Approve the team. TSM confirms the staff, briefs them on your brand, and manages scheduling, check-in, and show-day communication.

Why exhibitors use TSM
  • Local talent. Reduce travel costs by staffing from in-market rosters.
  • One point of contact. One account executive manages the booking.
  • Lead discipline. Staff can work scanners, notes, qualifying scripts, and handoffs.
  • Brand briefing. Your team is briefed before the floor opens.
  • Proven operation. Woman-owned since 2005, 2,000+ events staffed, rated 5.0 on Google.
FAQ

Trade show staffing questions

Trade show staffing is exhibitor-focused staffing for a booth or exhibit space at a convention, expo, or industry show. It covers greeters, lead-capture staff, product demonstrators, presenters, booth models, bilingual talent, and team leads who keep the booth active and organized.

TSM can provide booth greeters, trade show models, product demonstrators, lead-retrieval specialists, brand ambassadors, presenters, hosts, bilingual staff, registration support for booth meetings, and team leads.

For major convention weeks, four to eight weeks is ideal because the strongest local talent books early. TSM can also handle shorter timelines when staff are available in the market.

Yes. TSM staff can greet visitors, ask qualifying questions, operate badge scanners or lead-retrieval apps, tag notes, and route serious buyers to your sales team.

Most TSM trade show staffing roles fall in the $50-$85 per hour range depending on role, market, language, show length, experience level, and total headcount. Multi-day programs often price more efficiently than one-day requests.

Yes. TSM staffs trade shows nationwide, with local rosters in major convention markets including Las Vegas, Orlando, Chicago, Atlanta, Anaheim, New York, Los Angeles, Dallas, Houston, Miami, San Diego, Phoenix, Denver, Nashville, Indianapolis, San Antonio, and New Orleans.

Trade show models are one role within a booth staffing plan. Trade show staffing can include models plus lead-capture specialists, demonstrators, presenters, registration support, bilingual staff, and team leads.

Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Let's make your next event unforgettable.

A note from our owner Caryn Hanna

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