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Car show models · Woman-owned since 2005

Car Show & Auto Show Models

A vehicle draws the eye — the right model keeps people at your stand.

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Car show model presenting a vehicle at an auto show stand

Car show models and auto show models are the on-stand talent who turn a parked vehicle into a crowd — presenting the car, drawing and warming up foot traffic, answering first-line questions, and representing your brand at auto shows, motor shows, dealer events, and indoor and outdoor exhibitions. TSM Agency fields them from local rosters in 25+ U.S. markets, briefed on your vehicle and your message before the doors open — no airfare, hotels, or per-diems for a flown-in crew. Woman-owned and MPI-member since 2005, 2,000+ events staffed, rated 5.0 on Google.

Why it matters

Why hire car show models

At a car show or auto show, your vehicle competes with a hall full of debuts for the same glance — and a parked car can't qualify a buyer or hold a conversation. A polished, on-message car show model pulls people in, keeps energy at the stand through long event days, and hands warm prospects to your team, so the vehicle does the attracting and the talent does the converting.

On the stand

What car show models do

Present the vehicle

Showcase the car on-brand — features, trim and the story you want told — at auto shows, motor shows and dealer events.

Draw & hold the crowd

Pull aisle and floor traffic to the stand and keep energy up through long show days, indoors or outdoors.

Qualify & hand off

Greet visitors, answer first-line questions, capture leads, and route serious buyers to your sales team.

Spokesmodels & hosts

On-mic presenters and spokesmodels for reveal moments, stage segments and product walk-arounds.

Local in every market

Sourced near the venue across 25+ U.S. markets, so there's no travel cost stacked on your booth budget.

Briefed before doors open

Trained on your vehicle, messaging and the one action you want from every visitor — managed on-site.

The outcome: a stand that stops more of the floor, more qualified conversations, and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

FAQ

Car show model questions

A car show model presents your vehicle on-brand, draws and holds a crowd at the stand, answers first-line questions, captures leads, and routes serious buyers to your sales team. At reveals they can also host or present on-mic. They're briefed on your vehicle and messaging before the show opens.

Yes. We field car show and auto show models from local rosters in 25+ U.S. markets, so your talent is sourced near the venue — indoor convention auto shows, outdoor exhibitions, dealer events and motor shows — without the airfare, hotels and per-diems of a flown-in crew.

Talent typically runs $50–$85 per hour depending on role, language and show length; most shifts run 8 hours, with a 4-hour minimum. Staff selection, a brand briefing and a dedicated account manager are included. Quotes are fast — often within minutes once your dates, venue and role count are confirmed.

Yes. Our talent qualifies visitors and captures leads, and our lead-retrieval specialists are trained on Cvent, Compusystems, Validar, Klik and Bartizan. Spokesmodels and hosts can also present reveals and run stage segments.

Apply to join the TSM Agency roster — we book car show models, auto show models and promotional talent for events across the country. Complete your profile and we'll match you to car shows and events in your market.

Yes — woman-owned, founded 2005, an MPI member rated 5.0 on Google, with $1M per-occurrence / $2M aggregate general liability and a certificate of insurance available on request.

Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
A note from our owner

Exhibiting a vehicle at a show?

A note from our owner Caryn Hanna

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