Trained brand ambassadors for activations, festivals, mobile tours, and community programs — locally sourced, trained on your brand values, and built to create advocacy. (Almost) instant quotes.
85% of consumers are more likely to buy from a brand after a live event — and 77% of experiential marketers use ambassadors to make it happen.
Source — EventTrack, 2026Select one ambassador or build a team blending engagement, storytelling, and advocacy — coordinated to turn connections into long-term loyalty.
Initiates conversations, builds rapport, and creates welcoming environments that encourage ongoing interaction.
Carries your story and tone with fluency, turning a passing interaction into something an attendee remembers.
Engages decision-makers and builds connections that extend well beyond the initial touchpoint.
Sparks word-of-mouth and social sharing from genuine, on-brand interactions.
Coordinated talent across multiple markets, briefed to one standard so the brand feels identical in every city.
Runs check-in, scheduling, and performance for multi-person and multi-market programs.
Trained on your brand, not just your product — the work that turns a moment into a relationship.
Initiate rapport and create welcoming, on-brand interactions.
Carry your brand's narrative, tone, and values with fluency.
Engage decision-makers and create connections beyond the moment.
Spark word-of-mouth and social sharing from real interactions.
Collect consumer insight from face-to-face engagement.
For recurring programs, become a familiar, trusted face.
An ad talks at people; a brand ambassador talks with them. When you need genuine connection — not just reach — a trained ambassador is the difference between attention and advocacy.
The outcome: a brand people remember, talk about, and come back to.
Branded experiences where ambassadors run the interaction and drive engagement.
High-energy talent who own a brand footprint in a crowd and convert attention to trial.
Coordinated teams across markets, plus campus and community programs that build recognition over time.
Retail activations and conference programs, with support staff handling logistics so ambassadors focus on people.
Every booking includes a brand brief built for your program: an intelligence report on your company, your story, your values, and the audience you want to win. Our ambassadors study it before every interaction, so they represent you with the fluency of your own team — and for recurring programs, we return the same trained faces to build repeat-touchpoint recognition.
History, positioning, and the product detail talent needs to answer with confidence.
The messages you want every visitor to hear — delivered on-brand, every time.
An intelligence read on the event and your buyers, so talent engages the right people.
The experiential marketing agency market is projected to grow from $59.23B in 2025 to $77.4B by 2032 — and ambassadors are where that spend meets the consumer.
From first inquiry to wrap, you have one accountable team. Here's how it goes.
Ambassadors are one layer of a full brand program. Related: event staffing, trade show models, and promotional models. Explore all staffing services, the markets we serve, or staffing for specific shows and events.
"What really separates TSM is their people. The talent always comes prepared and on time, and they're a joy to work with — our booth is always packed."Zoe Clegg · Client
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Most staffing agencies email you a roster and hope. TSM runs one connected system where AI is the backbone that makes our people better — it does the research and the legwork so our account executives and our talent show up sharper and better prepared than anyone else on the floor. People still make every call that matters.
Describe your event once and our AI compiles everything into one place — venue, dates, booth size, roles, and the intelligence around your show. Your dedicated account executive uses it to build an accurate quote fast and to start lining up the right talent for your booth.
The talent you see has been interviewed and matched to your brand and event by your account executive — chosen for your booth, never a roster dump or whoever happened to be free.
Every TSM contractor agrees to published talent guidelines and a code of conduct before they represent you — professionalism, punctuality (on-site 15 minutes early), brand alignment, floor conduct. Training is the standard, not an upsell.
Before the show, our AI assembles each model a brief on your brand, products, talking points and audience. They study it in the portal — so the person at your booth sounds like they work for you, not a temp who showed up that morning.
You get your own brief to review and shape — talking points, products, dress code, goals. A sharp brief turns a staffed booth into a selling booth, and we build it with you.
Multiple automatic touchpoints in the run-up to your event, plus a firm confirmation before doors open, keep your team locked in and protect a replacement window if anything changes. Your booth is covered, not crossed-fingers.
Clients rate talent and talent leave feedback; strong reviews raise a model’s priority for future bookings. The people you’re offered have continuously earned their place.
Compile, quote, curate, brief, remind, perform, review — one connected system, run by people. That’s why a TSM booth runs sharper than a booth that’s merely staffed.
You're paying their salary that week either way. Add up everything else and booking TSM is usually the cheaper way to staff a booth — and the better one.
Airfare, airport transfers, hotels and per diem — for every person you send.
A full week of their loaded salary, which you're paying whether they're working the booth or at their desk.
The work they're not getting done back home while they're on the floor.
The hours someone burns booking travel, building the schedule, and managing the team on-site.
And they still aren't event pros — qualifying booth traffic isn't their day job.
A day rate — and because talent is local in 25+ U.S. cities, often no travel at all.
Vetted professionals who staff booths for a living, briefed on your brand before the doors open.
One dedicated account executive scopes the team and runs it on-site.
Your core team stays at their desks doing the work only they can do.
Coverage from open through show close — never an early walk-off.
A note from our owner Caryn Hanna
