Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for NRF Retail's Big Show 2027 — locally sourced in New York, trained before the doors open, and managed on-site. (Almost) instant quotes.
The Big Show is a buyer-dense floor: more than 45,000 retail professionals over three days, organized into Expo zones — the Innovators Showcase, Startup Hub, an AI Stage, and the Reverse Logistics Stage & Pavilion — that put exhibitors next to the executives shopping their category. The people walking past your stand are unusually senior: the CIOs, CMOs, and heads of stores and supply chain who actually sign for enterprise software, fixtures, and services. That is the challenge NRF creates: the conversations are high-value and the windows are short, so a thin booth means a director-level buyer drifts past while your sales engineer is mid-demo with someone else. The four roles below each cover a different part of that problem.
The Big Show is a buyer-dense floor: more than 45,000 retail professionals over three days, organized into Expo zones — the Innovators Showcase, Startup Hub, an AI Stage, and the Reverse Logistics Stage & Pavilion — that put exhibitors next to the executives shopping their category. The people walking past your stand are unusually senior: the CIOs, CMOs, and heads of stores and supply chain who actually sign for enterprise software, fixtures, and services NRF Retail's Big Show draws 45.
Source — organizer figuresNRF Retail's Big Show trade show models keep the front of your stand open to a senior, fast-moving crowd that your booked-solid sales team cannot greet alone. Our talent draws and qualifies the retail executives, merchandisers, and technology buyers flowing through the Expo, opens conversations, and routes serious prospects — the directors and VPs with budget — to your reps before they wander to the next AI demo. They present polished and professional, matched to a floor where the audience is C-suite and the dress code reads boardroom, not carnival. Sourced in New York, they save you the travel costs of flying a crew into Manhattan in January. The outcome: more of that 45,000-strong executive crowd actually stops, and your team's time goes to qualified buyers.
NRF Retail's Big Show promotional models pull attention to your space when you are competing with a floor full of AI reveals and platform launches for the same executive glance. Our talent drives traffic into your booth and turns passers-by — the merchandising, store-ops, and e-commerce leaders scouting solutions — into scanned, tagged leads: running demo stations, hosting in-booth sessions and prize draws, distributing materials, and holding professional energy through long conference days. Each rep is briefed on your platform and the one action you want every visitor to take, whether that is a demo booking or a qualified scan. The outcome is higher booth traffic from the surrounding aisles and more of it captured instead of walking by.
NRF Retail's Big Show brand ambassadors represent your brand to a credentialed audience of retail decision-makers and technology buyers from more than 100 countries — and your presence at NRF runs beyond the booth, from press meetings to evening networking and the Big Concert. Our ambassadors are trained on your product, positioning, and talking points so they stay consistent wherever they appear: embodying the brand on the floor, guiding analysts and key accounts through demos, and driving traffic from high-flow zones like the AI Stage and Innovators Showcase back to your stand. For a platform launch or a category-defining announcement, they carry the story the way your own team would. The goal they serve is brand recall and accurate, on-message coverage across retail's most-watched week.
NRF Retail's Big Show event staffing covers the roles that make an enterprise-grade booth work for a senior audience. As your staffing partner we field the whole team: product demonstrators who can walk a CIO through your platform accurately and repeatably; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every executive prospect is scanned and qualified in real time; presenters and hosts for in-booth theater and scheduled sessions; bilingual talent for NRF's 100-plus-country audience; and a team lead to run check-in, breaks, and performance across all three days. One dedicated account executive scopes the mix to your booth and goals and manages the team on-site at the Javits Center. The outcome: a professionally staffed booth open-to-close and a clean, complete lead list when the show ends.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at NRF Retail's Big Show — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed NRF Retail's Big Show booth.
We have NRF Retail's Big Show 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for NRF Retail's Big Show →NRF Retail's Big Show is the retail industry's flagship event, hosted by the National Retail Federation each January at the Jacob K.
