In Nashville the program moves from the show floor to Lower Broadway by night staff for both halves of the day.
Nashville promotional models are the brand talent who follow a program from the convention floor into one of the country's liveliest entertainment districts — drawing crowds, running sampling and demos, and turning that energy into trial and captured leads. TSM Agency staffs them from a local Nashville roster matched to your brand and briefed on the single action your program needs, so you keep a fly-in crew's travel costs off the budget. Music City Center anchors downtown with more than 353,000 square feet of exhibit hall space (Music City Center), a short walk from the honky-tonks of Lower Broadway. (For the wider Nashville market and full-team staffing, see our Nashville event staffing hub.) TSM Agency is woman-owned, founded in 2005, MPI-affiliated, rated 5.0 on Google, with 2,000+ events staffed.
Few convention cities have a nightlife district as magnetic as Nashville's. Music City Center sits steps from Lower Broadway, so a show's audience doesn't disperse at 5 p.m. — it pours into the bars, patios and music venues a couple of blocks away. That gives brands a second stage every evening, but only if they're staffed to use it; meanwhile the convention floor itself still needs energy to compete. Promotional models let you capture both moments — the daytime floor and the after-hours crowd that defines a Nashville trip.
A Nashville activation has two acts, and our promotional models work them both. By day at Music City Center they draw attendees into your stand, run sampling and demos, and keep the footprint lively; by night they extend the program onto Lower Broadway and into rooftop and honky-tonk-adjacent activations where the crowd actually is. Each staffer is briefed on your product and the single action you want — a sample, a scan, a sign-up, a shareable moment — and ready to dial energy up for an evening footprint or keep it polished on the floor. They know downtown and the Broadway strip, hold their momentum across long days into the night, and stay until close, never an early walk-off. Hosts, emcees and bilingual talent join for bigger programs.
The Nashville payoff: a brand that owns both the convention floor and the night that follows — turning Music City's energy into measurable trial.
The outcome: more of the Nashville floor stops at your booth — and your team stays on the buyers ready to talk.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
A note from our owner Caryn Hanna
