Invite people to try your product. Give your New York promotion a clear next step.
New York promotional models support sampling, product trial, giveaways and launch activities. TSM Agency recruits local talent and coordinates profile selection around the work at your activation. Tell us what participants will try, what staff should explain and how you will record participation. For several staffing roles in one program, use our New York event staffing hub.
Make the activity easy to explain before choosing the staff profile.
Introduce the offer, follow the supplied product-handling instructions and direct participants to the next step.
Guide a prepared demonstration or trial, with specialist questions routed to your product team.
Welcome visitors, explain the giveaway or activity and record the agreed participation details.
Send the location, dates, daily hours, headcount and activity description. Specify the product, handling requirements, attire and any language or demonstration experience needed. Review the proposed profiles and confirm talent, responsibilities and the total booking cost.
Provide the approved offer, station instructions and escalation contacts before the assignment. Confirm local availability, any travel charges and the attendance plan with your account executive. If the program moves between sites, include those transfers in the schedule.
A passerby needs to understand what is being offered and how to participate. Brief staff on the product introduction, eligibility instructions supplied by your team and the next action. Decide whether the priority is a sample, a trial, a conversation or a recorded follow-up request.
At a retail launch, staff may work from an invitation or product-trial plan. At a convention activation, the activity may lead into a demonstration or sales conversation. Define that transition so promotional and sales responsibilities fit together.
Introduce the activity. Explain the approved offer and participation steps. Identify what staff can answer and who handles product questions outside the brief.
Support trial and sampling. Supply the materials, handling instructions, replenishment contact and station setup. Describe demonstration duties clearly and check relevant experience. Our product demonstrator hiring guide helps separate presentation support from operating a product.
Record the agreed results. Define what counts as a sample, trial, sign-up or follow-up request. Provide the reporting tool and consent instructions, and confirm the end-of-shift handover. Participation counts are not automatically sales results.
Build the brief around the experience participants should have and the next action your team wants to support.
For a Javits booth, include the hall, booth, badge collection point and current organizer access instructions. For a retail or hotel promotion, give staff the named entrance, activity area and site contact. Confirm where supplies will be delivered and stored before the shift.
The MTA's official neighborhood map provides orientation around Javits and Hudson Yards. Add the actual reporting point to the brief and check current transit service separately. Do not use a general neighborhood name as the meeting instruction.
If the activation uses multiple locations, specify the activity, supplies and coverage at each stop. Agree on any movement time, reimbursable expenses and weather arrangements for outdoor work. Your event team supplies the site's approved operating instructions.
TSM's published tiers provide a budget starting point, with a four-hour booking minimum. Confirm the selected talent, daily hours, duties and additional charges in the quote, including any agreed preparation or travel costs.
Review the profile against the responsibilities in your brief.
Confirm the communication and product experience required.
Request a quote for the selected talent and specialist requirements.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Send your New York location, dates, daily hours and program responsibilities. We will review availability and booking requirements.
