In downtown Indy the whole show is walkable under one roof — plan an activation within your approved footprint.
Indianapolis promotional models are the brand talent who work a uniquely connected downtown - drawing attendees across the convention campus, running sampling and demos, and converting an enthusiast-heavy crowd into trial and captured leads. TSM Agency staffs them from a local Indianapolis roster matched to your brand and briefed on the single action your program needs, with availability and additional expenses confirmed in your quote. The Indiana Convention Center is linked to thousands of hotel rooms and offers 566,600 square feet of exhibit space (Visit Indy). (For the wider Indianapolis market and full-team staffing, see our Indianapolis event staffing hub.) TSM Agency is woman-owned, founded in 2005, MPI-affiliated, 5.0-rated on Google, with 2,000+ events staffed.
Indianapolis has a layout no other convention city quite matches: the Indiana Convention Center, Lucas Oil Stadium and thousands of hotel rooms are connected by hotel skywalks and the stadium pedestrian connector, so during a big show - Gen Con, FDIC, PRI - attendees live inside one connected footprint for days. That concentration is a gift if you staff for it: the same crowd passes through the same corridors again and again. It also means a passive booth gets walked past dozens of times without ever being engaged. Promotional models turn that repeated proximity into repeated chances to pull people in.
Because Indy's crowd circulates through a connected campus all week, our promotional models work the flow, not just the booth - inviting attendees into your space from organizer-approved locations, running sampling and demos, and re-engaging the familiar faces who keep passing through. On the show floor they keep your stand active and on-message for famously enthusiast and trade audiences; around downtown they staff hotel-adjacent activations, sampling near Georgia Street, and mobile-tour stops across the metro - each briefed on your product and the one action you want, from a sample to a scan to a sign-up. Brief selected talent on the current connector route, approved activation footprint and agreed shift schedule. Hosts, emcees and bilingual talent slot in for bigger programs.
The Indianapolis payoff: a footprint that turns a connected, repeat-traffic downtown into compounding trial and a deep lead list.
Define the visitor action, staffing responsibilities and follow-up before the event.
Indianapolis promotional models need more than an address and a start time. Staff should know whether the assignment is at Indiana Convention Center or another local venue, the approved arrival route, current connector access and assigned entrance, where badges are picked up, which entrance or hotel tower matters, and who receives the first qualified handoff. For sampling, giveaways, product trial, crowd draw, retail activations, and mobile-tour coverage, those details protect the first hour of the shift and keep the team from losing time in the wrong hall, lobby, or rideshare zone.
The Indiana Convention Center connects to hotels and Lucas Oil Stadium, so staff need the hall, skywalk or street route, badge location, and whether the program spills into Georgia Street or nearby venues. Local conditions matter too: winter cold, summer humidity, and event-day stadium traffic can affect arrival timing and wardrobe. Build the brief around the exact venue, booth or activation footprint, wardrobe, parking or transit instructions, break coverage, and the escalation contact on site.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
A note from our owner Caryn Hanna
