Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Natural Products Expo West 2027 — locally sourced in Anaheim, trained before the doors open, and managed on-site. (Almost) instant quotes.
Expo West fills the Anaheim Convention Center campus with natural and organic brands across dozens of categories, and the people moving through it are retail buyers, distributors, brokers, and investors with limited time and a sprawling floor to sample. A great product still loses if the line stalls, samples run out, or the buyer leaves without being captured. When your founders and sales leads are deep in a conversation with one important account, every other buyer drifting past with an empty hand is a placement you came to win. The four roles below each solve a different part of running a high-touch sampling booth at scale.
Expo West fills the Anaheim Convention Center campus with natural and organic brands across dozens of categories, and the people moving through it are retail buyers, distributors, brokers, and investors with limited time and a sprawling floor to sample. A great product still loses if the line stalls, samples run out, or the buyer leaves without being captured
Natural Products Expo West trade show models keep your sampling booth warm and moving so no retail buyer, distributor, or broker drifts past an unattended sample table. Our trade show models work the front of the booth on the Anaheim floor — greeting buyers, handing over samples, keeping the tasting line flowing, and qualifying who's a serious account versus a browser before passing real prospects to your team. They're briefed on your product, its story, and your ideal buyer, and because they're sourced in Anaheim you skip the airfare, hotels, and per-diems Expo West week piles on. The outcome: a booth that feels hosted, not chaotic, and more of those buyers actually tasting your line. See our trade show models service.
Natural Products Expo West promotional models pull buyers in and turn a busy aisle into a full sampling station — the way you stand out when the whole floor is offering a taste. Our promotional models gather the right natural and organic buyers and distributors to your booth, run sample rounds and giveaways, hand out literature and trend sheets, and hold the energy through long show days so the table never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic from the surrounding aisles, captured as qualified leads instead of walking to the next category. See our promotional models service.
Natural Products Expo West brand ambassadors embody your natural or organic brand to the retail buyers, distributors, brokers, and press who decide whether it earns a shelf. Our brand ambassadors are trained on your origin story, ingredients, and talking points so they represent the brand consistently — telling the maker's story the way a founder would, guiding buyers and press through a tasting, and keeping the message on point across all three exhibit days. For a launch or a category push, they carry the brand from the booth to the show's pavilions and networking events. The outcome they serve: recall and warmth with the natural and organic buyers who can place an order. See our brand ambassadors service.
As your Natural Products Expo West event staffing partner, TSM Agency fields the full booth team for a natural-products sampling floor: product demonstrators who run clean, food-safe in-booth sampling and demos; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer, distributor, and broker is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's international buyers; and a team lead to run sampling flow, breaks, and restocking across the run. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Natural Products Expo West — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Natural Products Expo West booth.
We have Natural Products Expo West 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Natural Products Expo West →Natural Products Expo West is the natural and organic industry's defining trade show, produced by New Hope Network at the Anaheim Convention Center in Anaheim (Mar 2–5, 2027, exhibit halls Mar 3–5).
