In Indy your attendee crosses a skywalk from the hall to their hotel bar without ever stepping outside — and your brand should be saying the same thing on both ends of that walkway.
Indianapolis brand ambassadors are talent trained deeply on your positioning, claims and talking points so your brand stays consistent across a downtown where the convention floor and many headquarters hotels are connected - the same trained voice at the booth, in the skywalk-linked lobby reception, and at the enthusiast meetup that runs late. TSM Agency books them from a vetted Indianapolis roster and briefs them before move-in, so local booking can reduce travel expenses; confirm additional costs in your quote. (For the wider Indianapolis market and full-team staffing, see our Indianapolis event staffing hub.) TSM Agency is woman-owned, an MPI member rated 5.0 on Google, with 2,000+ events delivered since 2005.
Indianapolis is built for continuity. The Indiana Convention Center connects by enclosed skywalks to thousands of hotel rooms (Visit Indy), which means an attendee can flow from your booth to a sponsor reception to a late-night meetup without ever leaving the campus. Shows like Gen Con, FDIC International and the Performance Racing Industry trade show fill that walkable footprint with passionate enthusiast-and-trade crowds who keep talking about brands long after the hall goes quiet. That's the opportunity: more uninterrupted hours of contact than most cities offer - but only if the person representing you in the convention hall is the same on-message presence the buyer runs into at the hotel bar that night.
Their agreed shift can cover multiple approved program locations. We brief them on your product, your proof points and the claims you can stand behind, then position them wherever Indy's connected campus carries the program - qualifying buyers and running demos at the Indiana Convention Center, hosting activations built around your own identity (never a licensed character), and representing the brand at the skywalk-linked hotel receptions and enthusiast gatherings that fill an Indy show week. Because the crowds here skew passionate and knowledgeable, they're prepared to go deeper than a surface pitch and still keep every claim accurate. Brief selected local talent on the current connector route, your message and the agreed shift schedule; for bigger programs we bring in presenters, bilingual talent and a team lead. The payoff is uniquely Indy: in a city where your audience never really disconnects from the event, your brand gets hours of consistent representation instead of a single booth-front impression.
Define the visitor action, staffing responsibilities and follow-up before the event.
Indianapolis brand ambassadors need more than an address and a start time. Staff should know whether the assignment is at Indiana Convention Center or another local venue, the approved arrival route, current connector access and assigned entrance, where badges are picked up, which entrance or hotel tower matters, and who receives the first qualified handoff. For message delivery, press or buyer walk-throughs, VIP handoffs, demos, street teams, and multi-day campaign continuity, those details protect the first hour of the shift and keep the team from losing time in the wrong hall, lobby, or rideshare zone.
The Indiana Convention Center connects to hotels and Lucas Oil Stadium, so staff need the hall, skywalk or street route, badge location, and whether the program spills into Georgia Street or nearby venues. Local conditions matter too: winter cold, summer humidity, and event-day stadium traffic can affect arrival timing and wardrobe. Build the brief around the exact venue, booth or activation footprint, wardrobe, parking or transit instructions, break coverage, and the escalation contact on site.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
A note from our owner Caryn Hanna
