In Indy your attendee crosses a skywalk from the hall to their hotel bar without ever stepping outside and your brand should be saying the same thing on both ends of that walkway.
Indianapolis brand ambassadors are talent trained deeply on your positioning, claims and talking points so your brand stays consistent across a downtown where the convention floor, the headquarter hotels and the after-hours venues are all connected — the same trained voice at the booth, in the skywalk-linked lobby reception, and at the enthusiast meetup that runs late. TSM Agency books them from a vetted Indianapolis roster and briefs them before move-in, so a compact-campus show doesn't carry the cost of flying in and housing a crew. (For the wider Indianapolis market and full-team staffing, see our Indianapolis event staffing hub.) TSM Agency is woman-owned, an MPI member rated 5.0 on Google, with 2,000+ events delivered since 2005.
Indianapolis is built for continuity. The Indiana Convention Center connects by enclosed skywalks to more hotel rooms — 4,719 — than any other convention center in the nation (Visit Indy), which means an attendee can flow from your booth to a sponsor reception to a late-night meetup without ever leaving the campus. Shows like Gen Con, FDIC International and the Performance Racing Industry trade show fill that walkable footprint with passionate enthusiast-and-trade crowds who keep talking about brands long after the hall goes quiet. That's the opportunity: more uninterrupted hours of contact than most cities offer — but only if the person representing you in the convention hall is the same on-message presence the buyer runs into at the hotel bar that night.
Their shift follows the attendee, not the floor plan. We brief them on your product, your proof points and the claims you can stand behind, then position them wherever Indy's connected campus carries the program — qualifying buyers and running demos at the Indiana Convention Center, hosting activations built around your own identity (never a licensed character), and representing the brand at the skywalk-linked hotel receptions and enthusiast gatherings that fill an Indy show week. Because the crowds here skew passionate and knowledgeable, they're prepared to go deeper than a surface pitch and still keep every claim accurate. Local to our roster, they know the downtown grid and the skywalk system that ties it together, arrive briefed, and stay on-message through show close rather than leaving early; for bigger programs we bring in presenters, bilingual talent and a team lead. The payoff is uniquely Indy: in a city where your audience never really disconnects from the event, your brand gets hours of consistent representation instead of a single booth-front impression.
The outcome: more of the Indianapolis floor stops at your booth — and your team stays on the buyers ready to talk.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
A note from our owner Caryn Hanna
