Put your message into a useful conversation. Prepare your New York brand ambassadors for the questions that matter.
New York brand ambassadors represent your approved message in conversations with event visitors. TSM Agency recruits local talent and coordinates profile selection for conventions, launches and campaigns. Define the product story, questions staff can answer and the handoff to your own team. For registration, booth and promotional roles under one plan, use our New York event staffing hub.
Set the communication task before reviewing talent profiles.
Explain the approved story and guide visitors toward a relevant product discussion.
Adapt the introduction to the visitor's interest while staying within your supplied talking points.
Record questions and requests so your team can identify what needs a response after the event.
Send your program, locations, dates, daily hours and headcount. Explain the audience, approved message and communication responsibilities. Request product, presentation or language experience where needed and review the proposed profiles against those requirements.
Confirm the selected talent, briefing arrangements and total booking cost. Supply talking points, product information and the contact for questions outside the brief. Ask about local availability, travel charges and the attendance escalation plan. For a returning campaign, request preferred talent early and confirm availability for each date.
An exhibit conversation and a scheduled partner meeting may need different introductions to the same product. Explain what staff should emphasize for each setting and what information must remain consistent. Provide approved answers and identify questions that belong with a sales or product specialist.
Use the briefing to distinguish an ambassador's role from a spokesperson's authority. If press inquiries arrive, staff should know who can speak for the company and how to make that introduction. The assignment should make the limits and handoffs clear before the program starts.
Explain approved messaging. Introduce the brand, ask relevant questions and use the supplied product information. Confirm demonstration or presentation duties separately, including preparation and equipment needs.
Connect people with your team. Identify the appropriate contact for a sales request, technical question or media inquiry. Give staff a process for recording a request when that person is unavailable.
Capture feedback. Specify the questions, recurring topics and follow-up requests to include in the recap. Define the reporting format and delivery contact. Our brand ambassador hiring guide helps organize selection and briefing requirements.
Give ambassadors approved talking points, clear handoff contacts and a useful way to report what visitors asked.
For a Javits assignment, provide the current organizer's access instructions, hall or booth and on-site contact. For a hotel meeting or showroom program, include its separate entrance, room and reporting schedule. Explain whether the audience and talking points change between locations.
The MTA's official neighborhood map identifies Javits, Hudson Yards and surrounding streets. Use it for orientation and add the actual staff meeting point. Check current transit service separately when preparing arrival instructions.
For several days or locations, keep one current version of the message brief and record changes before each shift. Request returning ambassadors when continuity matters, but confirm availability for every assignment. Include any transfer time and preparation costs in the booking discussion.
TSM's published tiers provide a budget starting point, with a four-hour booking minimum. Confirm the selected talent, daily hours, duties and additional charges in the quote, including any agreed preparation or travel costs.
Review the profile against the responsibilities in your brief.
Confirm the communication and product experience required.
Request a quote for the selected talent and specialist requirements.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Send your New York location, dates, daily hours and program responsibilities. We will review availability and booking requirements.
