Keep your brand message consistent. Prepare a Chicago team for the whole assignment.
Chicago brand ambassadors represent your brand in face-to-face conversations at events, activations and multi-day programs. TSM Agency recruits local talent and coordinates selection, briefing and the booked schedule. Match the people to your audience, language and presentation requirements, then give them approved messages and a clear escalation contact. For broader staffing across roles or venues, see our Chicago event staffing hub.
Review the skill needed for each part of the assignment.
Ask the candidate to describe your product using the approved material and identify questions they would escalate.
Confirm presentation and language requirements for the people the ambassador will meet.
Specify updates, shift handovers and future dates; rebooking depends on confirmed availability.
A visitor should receive an accurate explanation of your brand regardless of the location or shift. A brand-ambassador assignment puts message delivery at the center of the brief: what the product does, who it is for, which claims are approved and when a question belongs with your team.
McCormick Place's campus plans identify its West, South, North and Lakeside Center buildings. If your program spans halls or includes a separate reception, brief each location and audience. Do not assume a single team member can cover overlapping assignments or arrive at another venue without transfer time.
Ambassadors can welcome participants, explain approved product points, support demonstrations, record feedback and introduce visitors to the appropriate team member. Define which responsibilities belong to the ambassador and which remain with sales, technical or media contacts. Press interviews or specialist presentations need explicit authorization and suitable preparation.
For a multi-day program, provide the current script, product information and a method for sharing updates across shifts. If the same ambassador is important for future events, request them early and confirm availability for each booking. Returning talent still needs briefing on changed products, messages and operating details.
Use the staff briefing template to organize contacts, responsibilities and approved material. Check how the person explains your product during preparation instead of assuming a role title guarantees deeper training.
Give every booked ambassador the same approved information, clear role boundaries and a contact for questions or changes.
List the venue, building or meeting room, arrival point, badge process and daily hours for every assignment. A McCormick Place booth and a separate reception need distinct instructions and contacts. Confirm the wardrobe and the duties at each location, including any differences between attendee conversations, demonstrations and invited-guest support.
Give the team a named contact for message changes and a process for recording questions they cannot answer. Agree on handovers, breaks and transfer time across the schedule. For outdoor or touring work, include the operating conditions and contingency plan rather than assuming a convention-hall brief covers the entire program.
"We flew a couple of employees to work the show and… we will never do that again. Professional models were far better at generating leads for us… well prepared, dressed professionally, kept up an amazing energy during every day of the show."
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
A note from our owner Caryn Hanna
