Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for NADA Show 2027 2027 — locally sourced in Orlando, trained before the doors open, and managed on-site. (Almost) instant quotes.
NADA Show brings franchise dealer principals and their leadership teams to the Orange County Convention Center alongside hundreds of automotive technology, F&I and dealer operations vendors — creating a three-day expo window where the decision-makers who control dealership software, digital retailing, finance product and service-department platforms are all in one building. Dealer principals attending NADA are often evaluating multiple platforms simultaneously and meeting vendors on a tight schedule set well before the show. A booth with a weak front, an empty aisle presence or a team that can't open a qualifying conversation loses minutes it cannot recover in a compressed, three-day Expo. The four roles below each solve a different piece of that problem.
NADA Show brings franchise dealer principals and their leadership teams to the Orange County Convention Center alongside hundreds of automotive technology, F&I and dealer operations vendors — creating a three-day expo window where the decision-makers who control dealership software, digital retailing, finance product and service-department platforms are all in one building. Dealer principals attending NADA are often evaluating multiple platforms simultaneously and meeting vendors on a tight schedule set well before the show NADA Show 2027 draws Tens of thousands of automotive retail professionals.
The NADA Show Expo draws dealer principals and dealership leaders who are busy, purpose-driven and evaluating options across three days. Our NADA Show trade show models work the front of your booth — drawing and qualifying the franchise dealer principals, general managers, F&I directors and dealership technology buyers moving through the Orange County Convention Center Expo floor, opening conversations and keeping the stand staffed from the Thursday open through the Saturday morning close. Sourced locally in Orlando, they save you the airfare, hotels and per-diems an out-of-town crew adds, and they are briefed on your platform or product so a dealer's first question about operations, finance or digital retailing doesn't stall. The outcome: more of that dealer-principal and technology buyer audience stops at your booth, and your account managers stay on the prospects ready to evaluate.
Standing out among hundreds of automotive technology and F&I vendors over a three-day expo requires more than a banner. Our NADA Show promotional models pull dealer principals, general managers and dealership ops leaders into your space and turn the walking-past moments — from F&I directors comparing platforms to fixed-ops managers scouting new service technology — into captured leads: running live platform and software demos, hosting giveaways and prize draws, distributing materials, and sustaining booth energy from Thursday through Saturday's compressed morning hours. Each is briefed on your product and the one action you want every dealer visitor to take, whether that's a platform walkthrough, a follow-up scheduled or a badge scanned. The outcome: higher Expo traffic at your booth and more of it qualified and tagged for your post-show pipeline.
At NADA Show your brand is evaluated by dealer principals who decide which platforms their stores run on and by OEM representatives whose endorsement influences dealer purchasing. Our NADA Show brand ambassadors are trained on your products, positioning and talking points so they represent you accurately and consistently across all four days — embodying the brand on the Expo floor, guiding dealer operators and technology buyers through product demonstrations, and driving traffic from education sessions and Super Sessions back to your booth. For launches in digital retailing, dealer management systems, F&I platforms or fixed-operations software, they carry the story in language a dealer principal and an F&I director both understand. The goal they serve: brand recall and on-message coverage with the automotive retail decision-makers who choose what their stores adopt.
Beyond the front of the booth, a NADA Show Expo stand runs on the roles that make the three-day expo window count. As your NADA Show event staffing partner we field the full team: product demonstrators who deliver accurate, repeatable walkthroughs of your dealer technology, F&I platform or automotive software; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every dealer principal and technology buyer is scanned and qualified correctly in real time; presenters and emcees for in-booth platform showcases and dealer education sessions; bilingual talent for the show's international dealer audience; and a team lead to run check-in, breaks and performance across all four days at the Orange County Convention Center West Concourse. One dedicated account executive scopes the mix to your booth size and Expo goals — we recommend, you choose — and manages the team on-site. The outcome: a booth staffed open-to-close across the full expo, and a clean lead list of automotive retail decision-makers when the Saturday morning close arrives.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at NADA Show 2027 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed NADA Show 2027 booth.
We have NADA Show 2027 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for NADA Show 2027 →NADA Show staffing puts trained booth models, product demonstrators, brand ambassadors and lead-retrieval specialists on your stand at NADA Show 2027, the annual convention produced by the National Automobile Dealers Association, held February 17–20, 2027 at the Orange County Convention Center West Concourse in Orlando.
