Connect powersports dealers with your products and sales team. Book AIMExpo hosts for appointments, display introductions and organized follow-up in Orlando.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
A vehicle or accessory display can start a conversation, but a dealer's next question is often specific to the business. They may want to discuss a product category, a supplier relationship or support for an existing range. We recommend a short reception brief that distinguishes those interests before choosing a representative. Staff can also keep appointment arrivals organized around the display so a product discussion is not repeatedly interrupted. The lead record should preserve the category and business question for the account team.
Show talent the product lineup and explain the approved introductions for each category. Identify the representatives who handle new dealer inquiries, current accounts, technical questions and media appointments. Define how visitors may interact with display vehicles and which activities require your own personnel. Share the meeting calendar and preferred lead fields. Include West Hall A1–3 in the arrival instructions so staff report to the correct part of the convention center rather than another concourse.
Trade show models can serve as a welcoming first contact for dealers at your AIMExpo booth. They can establish the product interest, check an appointment and introduce the appropriate salesperson. When a representative is occupied, a host can record the request and coordinate a return time. Give talent the correct model and product names. They should be able to direct a visitor to the right display without assuming technical compatibility or making a commitment about dealer terms.
Promotional models can support a product reveal, approved walkaround introduction or accessory presentation. They can welcome the audience, distribute product guides and record requests for a detailed discussion. Vehicle movement, riding, mechanical work and safety instruction remain with the appropriate qualified personnel. Explain which display interactions are permitted and who supervises them. The engagement team can support an orderly presentation while your specialists control the product demonstration itself.
Brief brand ambassadors on how your range is organized and the dealer conversation each category should start. They can introduce your approved message and connect a visitor to the account team. Specifications, fitment, warranties and commercial commitments require an authorized answer. A staff member who knows where to find that answer is useful even when the question goes beyond the brief. Capture the exact model or product reference so follow-up does not lose the context of the inquiry.
A dealer meeting booth may need reception and appointment coordination. A larger product display may also need engagement staff positioned near individual categories, with a lead specialist collecting consistent follow-up notes. Choose the roles around your actual exhibit activities. Discuss Orlando booth teams and availability with TSM, including briefing time and any language requirements. The final show day closes earlier, so make a plan for outstanding dealer conversations and keep coverage available through the published close.
A booth that's professionally staffed open-to-close at AIMExpo 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed AIMExpo 2027 booth.
Planning another exhibit in Orlando? Compare the staffing pages below. For Orlando coverage, see our Orlando show staffing coverage page.
