Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for North Texas Auto Expo 2027 — locally sourced in Dallas, trained before the doors open, and managed on-site. (Almost) instant quotes.
Kay Bailey Hutchison Convention Center is a 1-million-square-foot facility, and a major regional auto show fills it with one of the most diverse audiences an automotive brand will encounter: first-time car buyers, luxury shoppers, EV early adopters, dealer principals evaluating new model lineups, fleet and commercial buyers, and automotive press covering launches for regional and national outlets. On media preview days the floor is camera crews and print journalists; on public days it's families and enthusiasts who drove to Dallas specifically to sit in new vehicles and ask hard questions. An unstaffed or under-staffed exhibit at that mix of traffic is a missed brand impression and an uncaptured lead. The four roles below each solve a different piece of that problem.
Kay Bailey Hutchison Convention Center is a 1-million-square-foot facility, and a major regional auto show fills it with one of the most diverse audiences an automotive brand will encounter: first-time car buyers, luxury shoppers, EV early adopters, dealer principals evaluating new model lineups, fleet and commercial buyers, and automotive press covering launches for regional and national outlets. On media preview days the floor is camera crews and print journalists; on public days it's families and enthusiasts who drove to Dallas specifically to sit in new vehicles and ask hard questions North Texas Auto Expo draws Hundreds of thousands of consumers across public and media days.
A Dallas Auto Show exhibit needs a front that can handle everything from a casual browser to a dealer principal on a buying timeline. Our Dallas Auto Show trade show models work that front — drawing and qualifying car buyers, automotive press and fleet purchasers moving through the Kay Bailey Hutchison floor, opening conversations, supporting vehicle walk-arounds and keeping the exhibit staffed through every public and media day. Because they're sourced locally in Dallas, you avoid the airfare, hotels and per-diems an out-of-town crew would cost, and you get talent who already knows the convention center layout and can arrive ready to work. The outcome: more of that high-volume consumer and trade audience engages with your brand, and your own team stays on the conversations that drive sales and press coverage.
At a consumer auto show the competition for attention is intense — every major OEM has a full activation and the aisles move fast. Our Dallas Auto Show promotional models cut through that noise and pull buyers and enthusiasts into your exhibit: hosting giveaways, running lead-capture stations, handing out materials, animating vehicle reveals and keeping energy high across the long days and weekends that drive the highest public traffic. Each is briefed on your brand story and the specific action you want every visitor to take, whether that's scanning a badge, registering for a test drive or picking up a brochure. The outcome: stronger foot traffic in your exhibit space and a larger, cleaner lead list from both media and public days.
The Dallas Auto Show draws automotive press and regional media on preview days and brand-conscious consumers throughout the public run — two very different conversations your exhibit needs to handle without missing a beat. Our Dallas Auto Show brand ambassadors are trained on your vehicles, technology story and brand talking points so they represent you accurately to both: walking press through a launch, explaining EV technology to a first-time buyer, or positioning your lineup against competitor vehicles on the floor. For debuts in EVs, luxury, trucks or tech-forward models, they carry the brand story the way your own team would. The goal they serve: a consistent, credible brand presence at every visitor interaction across every show day.
Beyond the exhibit entrance, a Dallas Auto Show presence runs on the roles that make it work at scale. As your Dallas Auto Show event staffing partner we field the whole team: product demonstrators and vehicle walkaround specialists who bring features and tech to life for buyers and press; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every visitor is scanned and tagged accurately; presenters and emcees for live reveals and stage moments; bilingual talent for Dallas's large Spanish-speaking consumer market; and a team lead to manage check-in, breaks and performance across all show days. One dedicated account executive scopes the mix to your exhibit size and goals — we recommend, you choose — and manages the team on-site. The outcome: an exhibit staffed open-to-close, and a clean lead list ready when the show ends.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at North Texas Auto Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed North Texas Auto Expo booth.
We have North Texas Auto Expo 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for North Texas Auto Expo →Dallas Auto Show staffing puts trained booth models, product demonstrators, brand ambassadors and lead-retrieval specialists on your exhibit at the North Texas Auto Expo, returning in March 2027 at Kay Bailey Hutchison Convention Center in downtown Dallas.
