IBS 2027 Staffing & Trade Show Models
TSM Agency provides trade show models, promotional models, brand ambassadors and lead-retrieval staff for the NAHB International Builders’ Show in Las Vegas. Request talent for attendee greetings, approved product demonstrations and lead handoffs.
Plan Your IBS Booth Team
| Role | Booth duties | Prepare before the show |
|---|---|---|
| Trade show models | Welcome builders, ask approved qualifying questions and introduce your sales team | Buyer types, opening questions and handoff contact |
| Promotional models | Support giveaways, samples and booth activities | Approved activity, materials and next step |
| Brand ambassadors | Explain approved brand messages and guide visitors | Product talking points and technical escalation contact |
| Lead-retrieval staff | Scan badges and record agreed qualification fields | Scanner access, system practice and lead-handling instructions |
Staffing Rates and Minimum Hours
TSM’s published tiers are Tier Two: $50–$60 per hour; Tier One: $60–$75 per hour; Elite: $75+ per hour. A four-hour minimum applies. Confirm talent, duties, paid preparation, shift hours, travel and any on-site lead in your written quote. These are staffing rates, not IBS admission prices.
Schedule and staffing copy reviewed October 26, 2026. Official IBS schedule. TSM Agency is an independent staffing provider; the show is organized by NAHB. Meet TSM owner Caryn Hanna.
NAHB International Builders' Show 2027 at a glance
Staffing priorities for NAHB International Builders' Show 2027
IBS brings residential builders, remodelers, dealers and design professionals together to evaluate building products. A window display, smart-home demonstration and dealer appointment desk need different conversations. Assign the first greeting, qualifying questions and technical handoff before comparing talent. Your product specialists should handle installation requirements, code compliance, performance claims and final pricing; booth staff can direct the visitor to the right person.
NAHB International Builders' Show 2027 staffing brief
Send your booth number and layout, February 2–4 coverage needs, daily paid shift hours, headcount and budget. Include attire, approved product information, lead-capture tools, qualifying questions, breaks and your on-site contact. Confirm preparation time and the route for handing a builder or dealer to your sales or technical team. Exhibit hours and booked paid hours are separate: include any reporting, briefing or rehearsal time in the quote.
Trade Show Models
Our trade show models greet residential builders, remodelers, dealers and building-product buyers at your IBS booth. They open conversations, ask your approved qualifying questions and introduce interested visitors to your sales team. Review proposed Las Vegas talent against the assignment and confirm availability, shift coverage and any travel charges. Brief the team on your product category, who you want to meet and when a question needs a specialist.
Promotional Models
Our promotional models support the activities that give a visitor a reason to enter your booth: product samples, giveaways, scripted demonstrations and interactive experiences. Define the action you want each visitor to take, such as trying an approved demo, speaking to a dealer representative or having a badge scanned. Agree on materials, participation rules and lead handoffs before the show.
Brand Ambassadors
Our brand ambassadors represent your company using approved product information and talking points. At a building-products show, that may mean introducing a window system, explaining the purpose of a smart-home display or directing a contractor to your demonstration. State which questions talent may answer and which must go to a technical specialist. Confirm relevant experience and preparation when reviewing profiles.
Full Booth Staffing
Combine product demonstrators, lead-retrieval staff, presenters, bilingual talent and an on-site team lead where the assignment requires them. Specify your scanner or app, approved qualification fields, language needs and demonstration script in the brief. Confirm relevant skills and any preparation or rehearsal before booking. Your technical team retains responsibility for product advice and demonstrations requiring specialist qualifications. An on-site supervisor is a separately scoped role; account coordination does not automatically include one.
Why exhibitors book TSM for NAHB International Builders' Show 2027
Agree the coverage, duties and lead-capture requirements for your NAHB International Builders' Show 2027 booking.
Why brands trust TSM Agency
Woman-Owned
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
Founded 2005
More than 20 years of trade show and event staffing experience.
Events Staffed
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Talent Network
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated on Google
Rated 5.0 stars on Google Reviews based on verified client feedback.
MPI Member
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
$1 Million Insurance Coverage
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
City Markets
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
How it works
Three steps to plan staffing for NAHB International Builders' Show 2027.
NAHB International Builders' Show 2027 staffing FAQs
Caryn Hanna
Related shows we staff
NAHB International Builders' Show 2027 is one of many shows we staff in Las Vegas. For exhibit booths and convention floors, start with our Las Vegas trade show models page. For broader staffing coverage, compare the Las Vegas show staffing coverage hub and related shows below.
