Give glass, window and door buyers a clear introduction to your display. Book GlassBuild booth hosts, product engagement talent and lead capture support.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Large samples and equipment displays can make an exhibit easy to notice but harder to navigate. Buyers need to know which product they are viewing and who can explain its application. If every question goes to the same representative, a simple literature request can interrupt a detailed specification conversation. We recommend separating first contact from technical consultation. A booth host can ask whether the visitor is interested in fabrication, installation, a finished product or a supplier relationship and direct the conversation accordingly.
Mark each display with its approved name and identify the colleague responsible for it. Explain which samples visitors may handle, which demonstrations require an escort and where the waiting area should be. Provide a short lead form that records the product and application discussed. Before opening, walk the team through your sample displays and sightlines so staff can guide visitors without obstructing a demonstration or an active meeting.
An effective booth reception team can spot an unattended visitor and offer a relevant starting point. At GlassBuild, that could mean finding the person responsible for a window system, directing a machinery inquiry or introducing a distributor to your sales lead. Give talent approved language for describing each station. They can manage introductions and appointment check-in while your own people answer questions about specifications, fabrication methods and installation requirements. The handoff should preserve what the visitor has already explained.
Use promotional talent where it improves access to the display. Staff can invite visitors to a scheduled demonstration, distribute a product guide and record requests for sample follow-up. They should understand the difference between a take-away sample and an exhibit component. Heavy glass, moving machinery and installation demonstrations remain under your qualified team's control. Give the engagement team a defined position outside the working area and a clear instruction for pausing invitations when the demonstration reaches capacity.
Your product introduction should remain consistent across the booth. Brief brand ambassadors on the problem each display illustrates and the next conversation it should start. They can explain your approved positioning and gather the buyer's application before a specialist takes over. Performance ratings, code compliance, warranties and installation suitability require an authorized answer. Rather than improvising, staff can document the exact question and arrange time with the appropriate technical or sales contact.
For an exhibit with several product stations, consider a reception host plus a coordinator who tracks meetings and unresolved inquiries. If a live presentation creates a surge of visitors, add engagement support around that specific activity. A smaller display may need a host who also captures follow-up requests. Discuss Las Vegas staffing coverage and availability with your account executive. Keep the shorter final day in the plan: confirm outstanding appointments early and preserve enough coverage for visitors still reviewing products before the floor closes.
A booth that's professionally staffed open-to-close at GlassBuild America 2026 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed GlassBuild America 2026 booth.
Planning another exhibit in Las Vegas? Compare the staffing pages below. For Las Vegas coverage, see our Las Vegas event staffing page. For booth teams, see our Las Vegas trade show models page.
