Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Automate 2026 2026 — locally sourced in Chicago, trained before the doors open, and managed on-site. (Almost) instant quotes.
Automate fills McCormick Place — North America's largest convention center — with exhibitors running live robotic cells, vision demos, and motion systems, and the people walking the aisles are engineers, integrators, and procurement decision-makers who came to evaluate equipment against real applications. That is the challenge it hands an exhibitor: the traffic is technical and qualified, the conversations are detailed, and the show days are long, so an under-staffed booth quietly loses integrators and buyers to the cell running next door. On a floor this size, no in-house team of three can greet, qualify, and demo for four straight days without help. The four roles below each cover a different part of working a large automation booth at full tilt.
Automate fills McCormick Place — North America's largest convention center — with exhibitors running live robotic cells, vision demos, and motion systems, and the people walking the aisles are engineers, integrators, and procurement decision-makers who came to evaluate equipment against real applications. That is the challenge it hands an exhibitor: the traffic is technical and qualified, the conversations are detailed, and the show days are long, so an under-staffed booth quietly loses integrators and buyers to the cell running next door
Automate trade show models keep the front of your booth open to a credentialed, fast-moving crowd of automation engineers, integrators, and procurement staff that an in-house team cannot greet alone across four long days. Our talent draws and qualifies the buyers moving down the aisles, opens conversations, hands off serious prospects to your application engineers, and keeps the stand looking staffed and credible on a technical floor where attendees expect people who can hold a real conversation about robotics and motion control. The challenge is heavy, qualified traffic and long days; we address it with briefed, approachable staff who route prospects fast. The outcome: more of the engineering crowd actually stops, and your specialists spend their time on the buyers ready to spec a system.
Automate promotional models pull engineers and integrators off the aisle when your booth is competing with hundreds of live robotic cells and vision demos for the same glance. Our talent drives traffic into your space and converts passers-by — the plant managers, OEM engineers, and procurement teams scouting new technology — into scanned, tagged leads: running demo stations, staffing reveal moments, handing out spec sheets and catalogs, and holding energy through long show days at McCormick Place. Each rep is briefed on your product line and the one action you want every visitor to take, whether that is a lead scan, a spec-sheet grab, or a demo booking. The outcome is higher qualified traffic from the surrounding aisles and far more of it captured instead of walking past toward the next exhibitor.
Automate brand ambassadors represent your brand to an audience of serious manufacturing engineers, system integrators, and procurement decision-makers who came specifically to evaluate automation technology — and your presence may run beyond the booth into demos, partner sessions, and industry events. Our ambassadors are briefed on your products, positioning, and talking points so they stay on-message and credible wherever they appear: embodying the brand on the floor, guiding key accounts and integrators through demos, and pulling traffic from high-flow zones back to your stand. For a new robot, vision system, or controller launch, they carry the story the way your own team would, in language a technical buyer respects. The goal they serve is accurate brand recall across one of North America's most important automation weeks.
Automate event staffing covers the roles that make a large automation booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to spec and run repeatable demos of your robots, vision systems, or motion-control gear; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every engineer and integrator is scanned and qualified correctly in real time; presenters for in-booth demos and stage moments; bilingual talent for the show's international attendees; and a team lead to run check-in, breaks, and performance across all four days. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site at McCormick Place. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Automate 2026 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Automate 2026 booth.
We have Automate 2026 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Automate 2026 →Automate is one of North America's largest robotics and industrial-automation trade shows, scheduled for June 22–25, 2026 at McCormick Place in Chicago and produced by the Association for Advancing Automation (A3).
