Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Automate 2027 in Las Vegas. Plan the roles, product briefing and coverage your booking requires.
Automate fills Las Vegas Convention Center with exhibitors running live robotic cells, vision demos, and motion systems, and the people walking the aisles are engineers, integrators, and procurement decision-makers who came to evaluate equipment against real applications. That is the challenge it hands an exhibitor: the traffic is technical and qualified, the conversations are detailed, and the show days are long, so an under-staffed booth quietly loses integrators and buyers to the cell running next door. Plan greeting, qualification and demo support around your expected traffic and the availability of your application engineers. The four roles below each cover a different part of working a large automation booth at full tilt.
Automate 2027 staffing should start with the specifics of the event record, not a generic trade show staffing checklist. Event type: Robotics and industrial-automation trade show. Primary industry: Robotics & industrial automation. Related categories: Robotics, Machine vision, Motion control & automation. Audience to qualify: Manufacturing and automation engineers, plant and operations managers, system integrators, procurement and purchasing teams, OEM engineers, and distributors evaluating robots, vision systems, and motion-control technology. Local planning context: Las Vegas Convention Center | Las Vegas, NV | 3150 Paradise Rd. Event positioning: Automate, produced by the Association for Advancing Automation (A3), brings robotics, machine vision and motion-control suppliers together for engineers and integrators evaluating automation; its 2027 program also includes a separately organized Humanoid Robot Forum. Booth responsibilities: Greet and qualify a technical engineering crowd at the booth, support approved presentations and demo queues while qualified exhibitor operators run machinery, scan and tag leads with spec context, and represent the brand to manufacturing engineers, integrators, and procurement teams across the show. That mix determines whether TSM recommends trade show models, promotional models, brand ambassadors, lead capture staff, demo support, bilingual talent, a team lead, or a lighter front-of-booth crew.
Automate fills Las Vegas Convention Center with exhibitors running live robotic cells, vision demos, and motion systems, and the people walking the aisles are engineers, integrators, and procurement decision-makers who came to evaluate equipment against real applications. That is the challenge it hands an exhibitor: the traffic is technical and qualified, the conversations are detailed, and the show days are long, so an under-staffed booth quietly loses integrators and buyers to the cell running next door
Automate trade show models keep the front of your booth open to a credentialed, fast-moving crowd of automation engineers, integrators, and procurement staff through four show days. Our talent draws and qualifies the buyers moving down the aisles, opens conversations, hands off serious prospects to your application engineers, and keeps the stand looking staffed and credible on a technical floor where attendees expect people who can hold a real conversation about robotics and motion control. The challenge is heavy, qualified traffic and long days; we address it with briefed, approachable staff who route prospects fast. Agree on qualification fields and engineering handoffs so specialists can prioritize relevant application discussions.
Automate promotional models pull engineers and integrators off the aisle when your booth is competing with other live robotic cells and vision demos for the same glance. Our talent drives traffic into your space and converts passers-by - the plant managers, OEM engineers, and procurement teams scouting new technology - into scanned, tagged leads: supporting demo queues and approved nontechnical presentations, staffing reveal moments, handing out spec sheets and catalogs, and holding energy through long show days at Las Vegas Convention Center. Each rep is briefed on your product line and the one action you want every visitor to take, whether that is a lead scan, a spec-sheet grab, or a demo booking. Review qualified conversations, demonstration requests and assigned follow-up owners against your booth goals each day.
Automate brand ambassadors represent your brand to an audience of serious manufacturing engineers, system integrators, and procurement decision-makers who came specifically to evaluate automation technology - and your presence may run beyond the booth into demos, partner sessions, and industry events. Our ambassadors are briefed on your products, positioning, and talking points so they stay on-message and credible wherever they appear: embodying the brand on the floor, guiding key accounts and integrators through demos, and directing interested visitors to your stand from organizer-approved activation areas. For a new robot, vision system, or controller launch, give them approved messaging and an engineering escalation contact for technical questions. The goal they serve is accurate brand recall across one of North America's most important automation weeks.
Automate event staffing covers the roles that make a large automation booth work at full tilt. As your staffing partner we field the whole team: presentation staff briefed on approved product messaging while qualified exhibitor operators run robots, vision systems and motion-control equipment; lead-retrieval staff briefed on your current system, access, consent process and application qualification fields; presenters for in-booth demos and stage moments; bilingual candidates matched to your audience and confirmed for proficiency and availability; and a team lead to run check-in, breaks, and performance across all four days. One dedicated account executive scopes the mix to your booth size and goals and coordinates the booking at Las Vegas Convention Center. Confirm paid reporting times, break relief, closing coverage and lead handoff responsibilities in your booking.
Agree the coverage, duties and lead-capture requirements for your Automate 2027 booking.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Three steps to plan staffing for Automate 2027.
Automate 2027 is one of many shows we staff in Las Vegas. For exhibit booths and convention floors, start with our Las Vegas trade show models page. For broader staffing coverage, compare the Las Vegas event staffing hub and related shows below.
