Welcome design buyers with a team that understands your collection brief. Book ICFF hosts for product introductions, appointments and specification inquiries.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
An inviting furniture display needs room for people to look, sit where permitted and discuss a project. It also needs someone who notices a visitor without interrupting the experience. We recommend an attentive reception role that gives people space, then offers a useful introduction. Staff can identify the collection of interest and record a request for finishes, dimensions or follow-up. The record should retain the exact product reference so your team knows what the visitor was considering after the fair.
Walk talent through the collection and explain how each piece should be presented. Identify items visitors may touch or use, samples available to take away and the representative responsible for specification questions. Provide approved product names, finish references and a way to record a project inquiry. Explain your preferred approach to photography and media introductions. If a display needs careful handling, mark the boundary clearly and give hosts a person to contact rather than asking them to move or adjust the piece.
Exhibit hosts can welcome ICFF visitors with an introduction that fits your collection. They can ask whether the person is sourcing for a project, reviewing a retail range or meeting your team, then make the appropriate connection. A host can also manage scheduled appointments while a designer is speaking with another visitor. Keep the opening concise and let the product presentation lead the conversation. The host supports access to your team without turning every arrival into the same scripted pitch.
Use promotional talent to support a collection presentation, distribute a lookbook or organize requests for approved material samples. Staff can help visitors find the piece they came to see and record interest in a later discussion. Give the team a clear system for product names and finish codes. Heavy furniture, lighting installation and exhibit adjustments belong with the appropriate personnel. The engagement role should protect the presentation and keep visitors connected to the information they requested.
A design brand's story can be specific without being lengthy. Brief brand ambassadors on your approved material, craft and collection narrative, then identify the questions that need a specialist. They can introduce a piece and explain how the visitor can learn more. Custom dimensions, lead times, contract suitability, warranties and commercial terms require confirmation from your authorized team. Record those requests against the product so follow-up continues the actual conversation rather than sending a generic catalog response.
A focused collection may need a host who combines reception with inquiry notes. If your exhibit has several presentation areas or a busy appointment calendar, add a coordinator who manages arrivals and pending requests. Name any language requirements and media-support duties when you request the team. Discuss New York staffing coverage with TSM and include a walkthrough of the completed display. Before the fair closes, reconcile product and sample requests with your sales team so the next step is clear for each buyer or specifier.
A booth that's professionally staffed open-to-close at ICFF 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed ICFF 2027 booth.
Planning another exhibit in New York? Compare the staffing pages below. For New York coverage, see our New York show staffing coverage page.
