Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Sweets & Snacks Expo 2027 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
The Sweets & Snacks Expo packs the Indiana Convention Center with confectionery and snack brands across dozens of categories, from chocolate and gummies to better-for-you and startup snacks. The people moving through it are retail buyers, category managers, and merchandisers from grocery, club, convenience, and drug channels, plus distributors and brokers with limited time and hundreds of booths to taste. A great product still loses if the sample bowl empties, the line stalls, or the buyer walks off without being scanned. When your founders and sales leads are deep with one key account, every other buyer drifting past with an empty hand is a placement you came to win. The four roles below each solve a different part of running a high-touch sampling booth at scale.
The Sweets & Snacks Expo packs the Indiana Convention Center with confectionery and snack brands across dozens of categories, from chocolate and gummies to better-for-you and startup snacks. The people moving through it are retail buyers, category managers, and merchandisers from grocery, club, convenience, and drug channels, plus distributors and brokers with limited time and hundreds of booths to taste
Sweets & Snacks Expo trade show models keep your sampling booth warm and moving so no candy, chocolate, or snack buyer drifts past an unattended sample station. Our trade show models work the front of the booth on the Indiana Convention Center floor — greeting buyers, handing over samples, keeping the tasting line flowing, and qualifying who's a serious retail account versus a browser before passing the real prospects to your team. They're briefed on your product, its category, and your ideal buyer, and because they're sourced in Indianapolis you skip the airfare, hotels, and per-diems Expo week piles on. The outcome: a booth that feels hosted, not chaotic, and more of those buyers actually tasting your line. See our trade show models service.
Sweets & Snacks Expo promotional models pull buyers in and turn a busy aisle into a full sampling station — the way you stand out when the whole floor is offering a taste. Our promotional models gather the right retail buyers and distributors to your booth, run sample rounds and giveaways, hand out literature and trend sheets, and hold the energy through long show days so the table never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic pulled from the surrounding aisles, captured as qualified confectionery and snack leads instead of walking to the next booth. See our promotional models service.
Sweets & Snacks Expo brand ambassadors embody your confectionery or snack brand to the buyers, category managers, and brokers who decide whether it earns a shelf or an endcap. Our brand ambassadors are trained on your product story, ingredients, and talking points so they represent the brand consistently — telling the maker's story the way a founder would, guiding buyers through a tasting, and keeping the message on point across all three days. For a launch or a category push, they carry the brand from the booth to the featured-products showcase and the networking events around the show. The outcome they serve: recall and warmth with the retail buyers who can place an order. See our brand ambassadors service.
As your Sweets & Snacks Expo event staffing partner, TSM Agency fields the full booth team for a sampling floor: product demonstrators who run in-booth sampling cleanly and food-safely; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer, distributor, and broker is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the international buyers the Expo draws; and a team lead to run sampling flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Sweets & Snacks Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Sweets & Snacks Expo booth.
We have Sweets & Snacks Expo 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Sweets & Snacks Expo →The Sweets & Snacks Expo is the confectionery and snack industry's premier trade event, produced by the National Confectioners Association and returning to the Indiana Convention Center in Indianapolis for 2027 (May 18–20, 2027).
