At Vinexpo Americas, a wine and spirits floor runs on the pour. And on someone poised enough to guide a buyer through a tasting and capture the contact.

Vinexpo Americas trade show models give your stand a polished, professional front so no importer, distributor, or on-premise buyer drifts past an unattended pour station. Our trade show models work the front of the booth on the Miami Beach Convention Center floor - greeting buyers, guiding tastings, keeping the pour flow steady, and qualifying who's a serious account versus a browser before passing the real prospects to your principals. They're briefed on your portfolio, regions, and ideal buyer, and because they're sourced in the Miami market you skip the airfare, hotels, and per-diems show week piles on. The outcome: a booth that feels hosted and credible, with more buyers actually tasting your range. See our booth engagement crew.

Vinexpo Americas promotional models pull buyers toward your stand and keep a busy aisle engaged - the way you stand out when the whole floor is pouring. Our promotional models gather the right importers, distributors, and on-premise buyers to your booth, guide tasting rounds, hand out tech sheets and tasting notes, and hold the energy through long show days so the pour station never looks idle. Each is briefed on your portfolio and the one action you want every buyer to take - book a follow-up, take a sell sheet, scan in. The outcome: higher stand traffic pulled from the surrounding aisles, captured as qualified beverage-alcohol leads instead of walking to the next producer. See our product demonstration team.

Vinexpo Americas brand ambassadors embody your wine or spirits brand to the importers, distributors, and buyers who decide whether it earns distribution or a place on the list. Our brand ambassadors are trained on your portfolio, regions, and talking points so they represent the brand consistently - telling the producer's story the way your own team would, guiding buyers and press through a tasting, and keeping the message on point across both days. For a launch or a market push, they carry the brand from the booth to the masterclasses and networking events around the show. The outcome they serve: recall and warmth with the beverage-alcohol buyers who can place an order. See our trained product representatives.

As your Vinexpo Americas event staffing partner, TSM Agency fields the full booth team for a tasting floor: product demonstrators and pour staff who present wine and spirits cleanly and responsibly; hosts who keep tasting flow steady; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every importer, distributor, and buyer is scanned and tagged correctly in real time; presenters for masterclasses and in-booth tastings; bilingual talent for the Spanish- and Portuguese-speaking buyers the Americas draws; and a team lead to run tasting flow, breaks, and coverage across both days. One account executive scopes the mix to your stand size and goals and coordinates the booking - talent works through show close each day, never an early walk-off. The outcome: a stand that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.