Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for PRI Show, Performance Racing Industry 2026 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
The PRI Show fills the Indiana Convention Center with racing-component, engine, drivetrain, and performance-parts exhibitors, and the people moving past your booth are race teams, builders, and buyers who came to spec and source for the season ahead. That is the challenge a motorsports exhibitor faces: the floor is deeply technical, the three days run long, and a booth staffed only by a few engineers quietly loses teams and distributors to the company across the aisle. Race teams are comparing components, engine builders are evaluating new parts, and speed-shop owners are deciding what to stock. Each one needs to be greeted, qualified, and captured by someone credible enough to talk spec on a racing floor. The four roles below each cover a different part of that floor.
The PRI Show fills the Indiana Convention Center with racing-component, engine, drivetrain, and performance-parts exhibitors, and the people moving past your booth are race teams, builders, and buyers who came to spec and source for the season ahead. That is the challenge a motorsports exhibitor faces: the floor is deeply technical, the three days run long, and a booth staffed only by a few engineers quietly loses teams and distributors to the company across the aisle PRI Show, Performance Racing Industry draws 40.
Source — organizer figuresPRI Show, Performance Racing Industry trade show models keep the front of your booth open and approachable to a credible crowd of race teams, builders, and performance-parts buyers that no in-house team of three can greet for three straight days. Our talent draws and qualifies the teams and distributors flowing down the aisles, opens conversations, hands hot prospects to your engineers and reps, and keeps the stand looking staffed and professional on a technical floor where attendees expect people who can speak to your product. Because they are sourced locally in Indianapolis, you skip the show-week airfare, hotels, and per-diems. The outcome: more of the motorsports trade crowd actually stops, and your specialists spend their time on the buyers ready to spec or order.
PRI Show, Performance Racing Industry promotional models drive trials and spec-sheet pickups when your booth is competing with rows of engine, drivetrain, and component displays for the same glance. Our talent pulls traffic into your space and converts passers-by — the race teams, builders, and speed-shop owners scouting parts — into scanned, tagged leads: running product and component demo stations, handing out spec sheets and catalogs, and holding energy across long show days. Each rep is briefed on your product line and the one action you want every visitor to take, whether that is a lead scan, a demo booking, or a catalog grab. The outcome is higher qualified traffic pulled from the surrounding aisles and far more of it captured instead of walking past your stand.
PRI Show, Performance Racing Industry brand ambassadors represent your brand to an audience of race teams, engine and chassis builders, performance-parts manufacturers, distributors, and motorsports buyers who came specifically to evaluate components and decide what they will run and stock. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: representing the brand to the racing trade on the floor, guiding key accounts and media through demos, and pulling traffic from high-flow aisles back to your stand. For a new component or technology launch, they carry the story the way your own team would. The goal they serve is brand recall and accurate impressions across the racing industry's biggest week.
PRI Show, Performance Racing Industry event staffing covers the roles that make a motorsports booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to spec and fitment while running repeatable demos of your components or technology; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer is scanned and qualified correctly in real time; presenters for in-booth product moments; bilingual talent for the show's international racing teams and distributors; and a team lead to run check-in, breaks, and performance across all three days. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at PRI Show, Performance Racing Industry — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed PRI Show, Performance Racing Industry booth.
We have PRI Show, Performance Racing Industry 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for PRI Show, Performance Racing Industry →The PRI Show, Performance Racing Industry is the world's largest trade show dedicated exclusively to the racing industry, held December 10–12, 2026 at the Indiana Convention Center in downtown Indianapolis and known as the annual gathering for the global motorsports trade.
