Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Gen Con 2026 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
Gen Con fills the Indiana Convention Center — and spills into Lucas Oil Stadium — across four days billed as the best four days in gaming, with an exhibit hall, hundreds of companies and thousands of ticketed events. The people moving past your booth are two audiences at once — fans who decide in seconds whether your demo table is worth sitting down at, and the trade attendees (publishers, developers, hobby distributors, retailers and press) you actually want meetings with. A thin or low-energy booth disappears in that noise. The four roles below each solve a different piece of standing out and capturing value on a floor this dense.
Gen Con fills the Indiana Convention Center — and spills into Lucas Oil Stadium — across four days billed as the best four days in gaming, with an exhibit hall, hundreds of companies and thousands of ticketed events. The people moving past your booth are two audiences at once — fans who decide in seconds whether your demo table is worth sitting down at, and the trade attendees (publishers, developers, hobby distributors, retailers and press) you actually want meetings with
Gen Con trade show models work the front of your booth so no gamer or buyer walks past unengaged. On the largest tabletop floor in North America across four days, our Gen Con trade show models draw and qualify the crowd — separating curious fans from the hobby retailers, distributors and publishers you came to meet — open conversations, and keep the stand staffed and on-energy from open to close. Because they're sourced in Indianapolis, you skip the airfare, hotels and per-diems an out-of-town crew piles on during a packed downtown show week. The outcome: more of that crowd actually stops, and your own team stays on the high-value gaming and trade conversations that matter.
Gen Con promotional models pull attention to your space and turn passers-by into captured leads. Standing out at Gen Con means competing with hundreds of exhibitors and demo tables for the same glance, so our Gen Con promotional models run demo and try stations, host giveaways, prize draws and photo moments, hand out materials, and hold energy through long days — drawing in the gamers, collectors and trade attendees flowing past your aisle. Each is briefed on your brand and the one action you want every visitor to take, whether that's a wishlist scan, a game demo, or a follow at your booth. The outcome: higher booth traffic and more of it scanned and tagged instead of drifting to the next table.
Gen Con brand ambassadors represent your brand on a floor where presence is everything and your story has to land in seconds. At Gen Con your brand is on display to a passionate gaming community and to the publishers, developers, distributors and retailers scouting what's next, so our Gen Con brand ambassadors are trained on your products, positioning and talking points to carry the message consistently wherever you appear — embodying the brand on the floor, hosting character-friendly activations (built around your own IP, never licensed properties), and guiding VIPs and press through your space. For launches in board, card or roleplaying games and hobby products, they carry the story the way your own team would. The goal they serve: brand recall and on-message buzz across the biggest weekend in tabletop.
As your Gen Con event staffing partner we field the whole booth team behind the front line. That includes product demonstrators who teach and run accurate, repeatable demos of your board, card or roleplaying game; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every fan, retailer and distributor contact is scanned and qualified correctly in real time; presenters and emcees for in-booth theater, tournaments and signings; bilingual talent for Gen Con's international visitors; and a team lead to run check-in, breaks and performance across all four days. Our talent works through show close each day — never an early walk-off — so your booth stays covered to the final hour, not abandoned when the crowd thins. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site, so your stand stays staffed and producing for the gamers, retailers, publishers and press on the floor.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Gen Con — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Gen Con booth.
We have Gen Con 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Gen Con →Gen Con staffing puts trained brand ambassadors, promotional models and lead-retrieval talent on your stand at Gen Con — the largest tabletop gaming convention in North America, held July 30 – August 2, 2026 at the Indiana Convention Center in Indianapolis.
