Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for MWFPA Annual Convention & Expo 2026 — locally sourced in Wisconsin Dells, trained before the doors open, and managed on-site. (Almost) instant quotes.
The MWFPA expo puts food processors face-to-face with the suppliers of the equipment, packaging, ingredients, and services that run their plants, with the show floor concentrated into a single intensive day at the Kalahari Convention Center. The people walking the aisles are plant managers, quality and sanitation leaders, procurement decision-makers, and engineers who came to evaluate solutions, not to be entertained, and who can tell quickly whether your staff understand the work. When your own technical and sales experts are deep in a spec conversation, every unread badge is a processor or procurement lead you paid the booth fee to meet. The four roles below each solve a different part of staffing a credible processing-supplier booth.
The MWFPA expo puts food processors face-to-face with the suppliers of the equipment, packaging, ingredients, and services that run their plants, with the show floor concentrated into a single intensive day at the Kalahari Convention Center. The people walking the aisles are plant managers, quality and sanitation leaders, procurement decision-makers, and engineers who came to evaluate solutions, not to be entertained, and who can tell quickly whether your staff understand the work
MWFPA Annual Convention & Expo trade show models give your booth an approachable, credible front so no plant manager, procurement lead, or food-safety decision-maker walks past unacknowledged on a busy expo day. Our trade show models work the front of the booth on the Kalahari Convention Center floor — opening conversations, qualifying processing and procurement visitors, and handing genuinely interested buyers to your specialists rather than guessing at technical answers. They're briefed on your product category and the terminology a processing audience expects, and because they're sourced in the region you skip the airfare, hotels, and per-diems convention week piles on. The outcome: a credibly staffed booth that engages a technical audience the way a processing supplier needs. See our trade show models service.
MWFPA Annual Convention & Expo promotional models drive plant and procurement professionals to your equipment demonstrations and product displays — the way you stand out on a technical floor where gimmicks fall flat. Our promotional models pull the right operations managers, engineers, and buyers toward your demos, distribute spec sheets and literature, and keep traffic steady through the show-floor hours so your stand never goes quiet. Each is briefed on your messaging and on the single action you want every qualified visitor to take — schedule a demo, take a spec sheet, scan in. The outcome: more of the processing audience actually engaging with your equipment and captured as leads, instead of drifting to the next exhibitor. See our promotional models service.
MWFPA Annual Convention & Expo brand ambassadors represent your company on-message to a technical trade audience — the plant managers, quality leaders, and procurement decision-makers who choose the equipment, packaging, and ingredients their plants run on. Our brand ambassadors are trained on your positioning, product capabilities, and the spec details that matter to processors, so booth conversations stay credible and consistent while still sounding confident. For a launch in processing equipment, packaging, or ingredients, they carry your story consistently from the booth to the receptions and networking events around the convention. The outcome they serve: accurate brand representation and recall with the exact processing buyers MWFPA assembles. See our brand ambassadors service.
As your MWFPA Annual Convention & Expo event staffing partner, TSM Agency fields the full booth team for a processing-supplier floor: product demonstrators briefed to support equipment and product demos and speak credibly to spec; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every plant, procurement, and quality contact is scanned and qualified correctly in real time; presenters and hosts for in-booth demonstrations; registration support; bilingual talent where your audience needs it; and a team lead to run coverage and breaks across the convention. One account executive scopes the mix to your booth size and technical audience and manages the team on-site — talent works through show close, never an early walk-off. The outcome: a credibly staffed booth and a clean, complete lead list of processing decision-makers. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at MWFPA Annual Convention & Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed MWFPA Annual Convention & Expo booth.
We have MWFPA Annual Convention & Expo 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for MWFPA Annual Convention & Expo →The MWFPA Annual Convention & Expo is the Midwest food processing industry's flagship gathering, run by the Midwest Food Products Association at the Kalahari Convention Center in Wisconsin Dells (Dec 1–3, 2026).
