Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for SupplySide Global 2026 2026 — locally sourced in Las Vegas, trained before the doors open, and managed on-site. (Almost) instant quotes.
SupplySide Global fills the Mandalay Bay Convention Center with the ingredient supply chain — raw-material and ingredient suppliers, contract manufacturers, packaging and equipment, and the testing and regulatory services behind them. The people walking your aisle are technical buyers: formulators comparing ingredient specs, brand owners sourcing for new products, quality and regulatory professionals vetting partners, and manufacturers scoping capacity. That is the challenge the show hands an exhibitor — the traffic is highly qualified, the floor is large, the days run long, and an under-staffed booth quietly loses serious buyers to the company across the aisle. Talent here must be approachable yet credible enough to greet a formulator and route them to the right technical contact. The four roles below each cover a different part of that floor.
SupplySide Global fills the Mandalay Bay Convention Center with the ingredient supply chain — raw-material and ingredient suppliers, contract manufacturers, packaging and equipment, and the testing and regulatory services behind them. The people walking your aisle are technical buyers: formulators comparing ingredient specs, brand owners sourcing for new products, quality and regulatory professionals vetting partners, and manufacturers scoping capacity
SupplySide Global trade show models keep the front of your booth open to a steady, technical crowd of supplement brand owners, formulators, and contract-manufacturing buyers that a small in-house team cannot greet across the run of the show. Our talent draws and qualifies the brand owners, R&D scientists, and ingredient buyers moving down the aisles, opens conversations, hands hot prospects to your reps, and keeps the stand looking staffed and credible on a floor where buyers expect people who can hold a real conversation about ingredients and sourcing. Briefed on your ingredient line and positioning before doors open, they greet buyers with context rather than a generic script. The outcome: more of SupplySide's B2B crowd actually stops, and your specialists spend their time on buyers ready to spec a formulation or partner.
SupplySide Global promotional models pull buyers off the aisle when your booth competes with rows of ingredient suppliers and manufacturing partners for the same glance. Our talent drives traffic into your space and converts passers-by — the formulators, brand owners, and CDMO buyers scouting new ingredients — into scanned, tagged leads: running sampling and demo stations, staffing product reveals, handing out spec sheets and technical resources, and holding energy through long show days. Each rep is briefed on your ingredient line and the single action you want every visitor to take, whether that is a lead scan, a sample request, or a meeting booking. The outcome is higher qualified traffic pulled from the surrounding aisles and far more of it captured instead of walking past your stand.
SupplySide Global brand ambassadors represent your brand to an audience of supplement brand owners, formulators, contract manufacturers, and regulatory professionals who came specifically to evaluate ingredients and partners — and your presence runs beyond the booth, from technical sessions to press walk-throughs and industry receptions. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding key accounts and editors through your story, and pulling traffic from high-flow zones back to your stand. For a new ingredient launch or a manufacturing-capability reveal, they carry the story the way your own team would. The goal they serve is brand recall and accurate understanding across the B2B buyers SupplySide concentrates in one place.
SupplySide Global event staffing covers the roles that make a B2B ingredient booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to your ingredient specs and applications while running repeatable sampling and demos; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every brand owner and formulator is scanned and qualified correctly in real time; presenters for in-booth and stage moments; bilingual talent for SupplySide's international buyer base; and a team lead to run check-in, breaks, and performance across the show. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at SupplySide Global 2026 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed SupplySide Global 2026 booth.
We have SupplySide Global 2026 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for SupplySide Global 2026 →SupplySide Global is Informa Markets' B2B ingredient trade show for the dietary supplement, functional food and beverage, and personal care industries, held October 28–30, 2026 at the Mandalay Bay Convention Center in Las Vegas.
