Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for SupplySide Global 2026 - locally sourced in Las Vegas, briefed before the doors open, and ready to support your team on site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
SupplySide Global fills the Mandalay Bay Convention Center with the ingredient supply chain - raw-material and ingredient suppliers, contract manufacturers, packaging and equipment, and the testing and regulatory services behind them. The people walking your aisle are technical buyers: formulators comparing ingredient specs, brand owners sourcing for new products, quality and regulatory professionals vetting partners, and manufacturers scoping capacity. That is the challenge the show hands an exhibitor - the traffic is highly qualified, the floor is large, the days run long, and an under-staffed booth quietly loses serious buyers to the company across the aisle. Talent here must be approachable yet credible enough to greet a formulator and route them to the right technical contact. The four roles below each cover a different part of that floor.
SupplySide Global fills the Mandalay Bay Convention Center with the ingredient supply chain - raw-material and ingredient suppliers, contract manufacturers, packaging and equipment, and the testing and regulatory services behind them. The people walking your aisle are technical buyers: formulators comparing ingredient specs, brand owners sourcing for new products, quality and regulatory professionals vetting partners, and manufacturers scoping capacity
SupplySide Global trade show models qualify ingredient opportunities around the formulation brief. They identify product category, desired benefit, dosage form, development stage, target launch, required certifications, volume range, and whether the visitor needs an ingredient, finished formulation, or manufacturing partner. A scientist seeking stability data reaches technical support, while a brand founder with forecast volume and a launch date reaches sales. This structured intake lets formulators get to evidence and application questions quickly and gives commercial teams a usable development opportunity.
SupplySide Global promotional models operate sampling as a documented product experience. They confirm allergy and serving guidance, present the approved flavor or benefit message, keep the station sanitary and stocked, and record which prototype or ingredient application each visitor tried. Sample requests, technical-data requests, and formulation meetings are captured as separate outcomes. The exhibitor can then follow up with the correct specification, evidence package, or development contact instead of sending the same brochure to every badge.
SupplySide Global brand ambassadors work inside strict claims boundaries. Their briefing covers permitted structure-function language, substantiation points, sourcing and traceability, certifications, minimums, and the questions that must go to regulatory or R&D. They can host editors, guide key accounts through a prototype tasting, and explain the difference between ingredient formats without inventing efficacy or compliance claims. That consistency protects credibility with scientists and quality teams while keeping the brand story accessible to emerging product companies.
SupplySide Global event staffing may include sampling specialists, formulation-demo hosts, meeting-desk coordinators, lead qualifiers, bilingual account escorts, and a Las Vegas captain responsible for food-safe station routines and break coverage. We align each position with your sample schedule, technical staff availability, key-account calendar, and claims guide. Lead records can capture application, development phase, certification needs, forecast volume, sample selected, and next technical action. The booth closes with development briefs your ingredient and CDMO teams can prioritize immediately.
92% of trade show attendees come specifically to see new products - primed to engage at your booth, if someone engages them first.
Source - CEIRA booth that's professionally staffed open-to-close at SupplySide Global 2026 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed SupplySide Global 2026 booth.
SupplySide Global 2026 is one of many shows we staff in Las Vegas. Start with our Las Vegas convention support page for the local coverage model, then compare nearby and related shows below.
