Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for International Restaurant & Foodservice Show of New York 2027 — locally sourced in New York, trained before the doors open, and managed on-site. (Almost) instant quotes.
The New York Restaurant Show packs the Javits Center with hundreds of food, beverage, equipment, and technology vendors, and the people moving through it are restaurant owners, chefs, caterers, bakers, and commercial foodservice buyers from across the Northeast with limited time and a full floor to taste. A great product still loses if the line stalls, samples run out, or the operator leaves without being captured. When your founders and sales leads are deep with one important account, every other buyer drifting past with an empty hand is a placement you came to win. The four roles below each solve a different part of running a high-touch tasting booth at scale.
The New York Restaurant Show packs the Javits Center with hundreds of food, beverage, equipment, and technology vendors, and the people moving through it are restaurant owners, chefs, caterers, bakers, and commercial foodservice buyers from across the Northeast with limited time and a full floor to taste. A great product still loses if the line stalls, samples run out, or the operator leaves without being captured
New York Restaurant Show trade show models keep your tasting booth warm and moving so no restaurant owner, chef, or foodservice operator drifts past an unattended sample table. Our trade show models work the front of the booth on the Javits floor — greeting buyers, handing over samples, keeping the tasting line flowing, and qualifying who's a serious account versus a browser before passing real prospects to your team. They're briefed on your product, its story, and your ideal buyer, and because they're sourced in New York you skip the airfare, hotels, and per-diems show week piles on. The outcome: a booth that feels hosted, not chaotic, and more Northeast operators actually tasting your line. See our trade show models service.
New York Restaurant Show promotional models pull buyers in and turn a busy aisle into a full sampling station — the way you stand out when the whole floor is offering a taste. Our promotional models gather the right restaurant and foodservice buyers to your booth, run sample rounds and giveaways, hand out literature and sell sheets, and hold the energy through long show days so the table never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic from the surrounding aisles, captured as qualified foodservice leads instead of walking to the next exhibitor. See our promotional models service.
New York Restaurant Show brand ambassadors embody your food, beverage, or equipment brand to the owners, chefs, caterers, and operators who decide whether it earns a place on their menu or in their kitchen. Our brand ambassadors are trained on your origin story, ingredients or spec, and talking points so they represent the brand consistently — telling the maker's story the way a founder would, guiding buyers through a tasting or demo, and keeping the message on point across all three days. For a launch or a category push, they carry the brand from the booth to the show's culinary demonstrations and networking events. The outcome they serve: recall and warmth with the Northeast operators who can place an order. See our brand ambassadors service.
As your New York Restaurant Show event staffing partner, TSM Agency fields the full booth team for a tasting floor: product demonstrators who run clean, food-safe in-booth sampling and demos; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every owner, chef, and operator is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the show's diverse Northeast audience; and a team lead to run sampling flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete operator lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at International Restaurant & Foodservice Show of New York — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed International Restaurant & Foodservice Show of New York booth.
We have International Restaurant & Foodservice Show of New York 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for International Restaurant & Foodservice Show of New York →The International Restaurant & Foodservice Show of New York — now branded the New York Restaurant Show — is the Northeast's largest food and beverage trade show, produced with the New York State Restaurant Association at the Jacob K.
