Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for MAGIC New York 2026 - locally sourced in New York, briefed before the doors open, and ready to support your team on site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
MAGIC New York is a curated, neighborhood-organized buying floor at the Javits Center where retail buyers arrive with focused purchasing agendas and limited time. These are boutique owners, specialty and department-store buyers and e-commerce sellers sourcing women's contemporary, young contemporary and trend-driven lines, and they move quickly through the floor's neighborhoods, deciding in seconds whether a booth is worth a stop. That pace is the challenge: a buyer who can't quickly read your line, get price and minimums, and start an order moves to the next brand in the same neighborhood. The four roles below each address a different piece of catching that buyer and converting the visit into a written order.
MAGIC New York is a curated, neighborhood-organized buying floor at the Javits Center where retail buyers arrive with focused purchasing agendas and limited time. These are boutique owners, specialty and department-store buyers and e-commerce sellers sourcing women's contemporary, young contemporary and trend-driven lines, and they move quickly through the floor's neighborhoods, deciding in seconds whether a booth is worth a stop
MAGIC New York trade show models work the front of your booth so no buyer passes your neighborhood unengaged. With boutique and specialty-store buyers moving fast across the floor's curated neighborhoods, our MAGIC New York trade show models present your line on-brand, greet and qualify the retail buyers and e-commerce sellers walking past, and open the conversation while your sales team handles terms. Because they're sourced in New York, you skip the airfare, hotels and per-diems an out-of-town crew adds during a Javits show week. The outcome: more qualified buyers stop at your booth, and your team spends its time writing orders instead of flagging down traffic.
MAGIC New York promotional models pull buyers into your space and keep your line in front of them. On a floor where neighborhoods of brands compete for the same buyers, our MAGIC New York promotional models run line showcases and try-stations, hand out lookbooks and line sheets, host quick previews, and hold energy through long buying days - drawing the apparel, accessory and footwear buyers flowing past into your booth. Each is briefed on your products, price points and the one action you want - a line-sheet scan, an appointment, a written order. The outcome: higher booth traffic from the surrounding neighborhood, captured rather than walking on.
MAGIC New York brand ambassadors represent your label to a buyer audience that decides on presentation and confidence. Across a contemporary fashion floor of boutique and specialty-store buyers, our MAGIC New York brand ambassadors are trained on your line, positioning and price story so they embody the brand consistently - walking buyers through the collection, answering category and margin questions, and reinforcing why your line belongs on their racks. For exhibitors building repeat wholesale relationships, the same ambassadors returning season over season build familiarity with your line and your buyers. The goal they serve: a consistent, on-brand presence that turns first-time boutique buyers into reorder accounts.
MAGIC New York event staffing is structured for an East Coast fashion market calendar. Appointment hosts check in department-store, boutique, specialty, and e-commerce buyers; collection staff organize samples by season, category, delivery, price point, and size run; order assistants record doors, customer profile, current brands, open-to-buy timing, requested exclusivity, and immediate-versus-future delivery; and a sample captain tracks every garment pulled for review. A market lead coordinates buyer meetings around the wider New York appointment schedule. Follow-up separates written orders, showroom appointments, sample requests, and territory discussions, preserving the commercial intent of each fashion account.
92% of trade show attendees come specifically to see new products - primed to engage at your booth, if someone engages them first.
Source - CEIRA booth that's professionally staffed open-to-close at MAGIC New York - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed MAGIC New York booth.
MAGIC New York is one of many shows we staff in New York. Start with our New York show staffing coverage page for the local coverage model, then compare nearby and related shows below.
