Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Be+Well Las Vegas (IBS/IECSC Las Vegas) 2026 in Las Vegas. Plan the roles, product briefing and coverage your booking requires.
The people walking the floor are not casual consumers - they are licensed professionals deciding which products they'll use on clients and sell at the chair every day. Salon owners evaluate entire product lines; colorists judge tone and performance on the spot; spa directors compare skincare protocols and equipment; distributors scope their next purchasing cycle. Buying decisions happen fast on this floor, and a booth without confident, product-fluent talent loses the demonstration moment to a competitor down the aisle. The four roles below each solve a different piece of that problem.
Be+Well Las Vegas (IBS/IECSC Las Vegas) 2026 staffing should start with the specifics of the event record, not a generic trade show staffing checklist. Event type: Professional beauty, hair, spa & wellness trade show. Primary industry: Professional beauty & wellness. Related categories: Professional salon & hair care, Esthetics, spa & wellness. Audience to qualify: Licensed cosmetologists, hairstylists and colorists, salon owners and managers, barbers, nail technicians, estheticians, spa owners and directors, beauty school students and future professionals, and professional beauty product distributors and buyers evaluating the latest tools, color, skincare, and salon technology. Local planning context: Las Vegas Convention Center | Las Vegas, NV | 3150 Paradise Rd. Event positioning: The International Beauty Show (IBS) and IECSC - two long-standing professional beauty events - have merged into a single brand, Be+Well, combining professional hair and salon education with spa, skincare, and wellness innovation under one roof at the Las Vegas Convention Center for the first time. Booth responsibilities: Greet and qualify salon owners, licensed cosmetologists, estheticians, and beauty buyers moving through the Las Vegas Convention Center, run product and tool demonstrations at the booth, scan and tag leads, and represent the brand to hair professionals, spa owners, and beauty distributors. That mix determines whether TSM recommends trade show models, promotional models, brand ambassadors, lead capture staff, demo support, bilingual talent, a team lead, or a lighter front-of-booth crew.
The people walking the floor are not casual consumers - they are licensed professionals deciding which products they'll use on clients and sell at the chair every day. Salon owners evaluate entire product lines; colorists judge tone and performance on the spot; spa directors compare skincare protocols and equipment; distributors scope their next purchasing cycle
Our IBS IECSC Las Vegas trade show models work the front of your stand - drawing and qualifying the salon owners, hairstylists, estheticians, nail technicians, and product buyers moving past your space, opening conversations, and keeping the booth covered through every expo hour. Sourced locally in Las Vegas, they spare you the airfare, hotels, and per-diems a relocated crew would cost, and they're briefed on your product category before the show opens. The outcome: more licensed professionals stop at your booth, and your brand reps spend their time on the salon owners and distributors who are ready to place an order.
In a show built on products you can see, smell, and touch, drawing people in is half the sale. Our IBS IECSC Las Vegas promotional models pull attention to your space and turn passers-by - the cosmetologists, colorists, spa owners, and beauty distributors evaluating new brands - into captured leads: running live product demos and try-it stations, hosting giveaways and prize draws, distributing samples and materials, and holding energy across three show days. Each is briefed on your product and the action you want every visitor to take, whether that's a hands-on demo, a samples pack, or a scanned badge. The outcome: higher booth traffic from the surrounding aisles and more licensed professionals qualified and tagged rather than moving on.
At Be+Well Las Vegas your brand is on display to licensed professionals who trust what they can verify in person - performance, finish, feel, and the confidence of the person representing the product. Our IBS IECSC Las Vegas brand ambassadors are trained on your products, positioning, and talking points so they represent you accurately and enthusiastically to that expert audience - embodying the brand on the floor, guiding salon owners and estheticians through product demonstrations, and driving traffic from high-traffic concourses back to your stand. For launches in color technology, skincare innovation, salon tools, or spa equipment, they carry the story in language a working beauty professional respects. The goal they serve: brand trust and on-message coverage with the exact licensed buyers who decide what gets stocked and recommended behind the chair.
Beyond the front of the booth, a Be+Well Las Vegas stand runs on the roles that deliver results with a professional beauty audience. As your IBS IECSC Las Vegas event staffing partner we field the whole team: product demonstrators who deliver accurate, hands-on demos of your hair tools, color systems, skincare, or salon technology; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every licensed professional or distributor is scanned and qualified correctly in real time; presenters for in-booth education and product theater; bilingual talent for Las Vegas's diverse professional beauty community; and a booked team lead to support check-in, breaks, and coverage across all three days. One dedicated account executive scopes the mix to your booth size and goals - we recommend, you choose - and coordinates the booking. The outcome: a booth staffed open-to-close, and a clean, complete lead list when the show ends.
Agree the coverage, duties and lead-capture requirements for your Be+Well Las Vegas (IBS/IECSC Las Vegas) 2026 booking.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Three steps to plan staffing for Be+Well Las Vegas (IBS/IECSC Las Vegas) 2026.
Be+Well Las Vegas (IBS/IECSC Las Vegas) 2026 is one of many shows we staff in Las Vegas. For exhibit booths and convention floors, start with our Las Vegas trade show models page. For broader staffing coverage, compare the Las Vegas event staffing hub and related shows below.
