Welcome clinicians and practice teams with organized product introductions. Book Yankee Dental Congress hosts and lead capture support in Boston.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
A practice's purchase decision can include clinical, operational and administrative questions. Treating every visitor as the same buyer can miss useful context. We recommend asking about the person's role and the reason for the visit before choosing a demonstration or sales handoff. A host can also help a group stay connected when members split between product stations. The follow-up record should show which questions were answered and who requested a further discussion, without collecting patient information during routine booth engagement.
Map your product categories to the representatives available at the booth. Identify who handles clinical use, equipment specifications, ordering, service and implementation. Show staff how to record several contacts from the same practice without losing each person's request. Include your demonstration calendar and a process for visitors who need to return later. Yankee publishes separate schedules for registration and the exhibit floor, so brief your team on the assigned work window and arrange any earlier arrival time explicitly.
Trade show models can greet practice teams and keep your exhibit approachable while specialists are occupied. A host can establish the product interest, find the relevant representative and help a visitor join a demonstration. For a group appointment, staff can notify the team when the participants have arrived. Avoid making the opening an extended questionnaire. A few relevant details should be enough to choose the next conversation and help the specialist begin with context.
Use promotional models for an approved product introduction, a demonstration invitation or the distribution of clearly labeled materials. The role should fit the product station and the audience you want to reach. Staff can keep a sample display organized and record requests for information that is not available at the booth. Clinical claims and recommendations need your qualified representative's answer. Give talent a clear explanation of what they can introduce and when to bring in the product expert.
Brand ambassadors can explain your approved practice-facing message consistently across the exhibit. Brief them on how your products are organized and the questions that help identify interest. A host should be able to connect an administrator with the service contact and a clinician with the product specialist without implying that the same answer applies to everyone. Questions about clinical evidence, compatibility or purchasing terms should be documented and routed to the authorized person.
For a practice-focused exhibit, combine reception with organized follow-up capture. Add demonstration coordination when your specialists need uninterrupted presentation time. If the booth has separate product areas, decide who tracks visitors moving between them. TSM can assess Boston event staffing for your daily coverage and briefing needs. Include the current venue name and reporting entrance in the assignment. On the final day, the exhibit opens earlier than on the preceding days, so the schedule should reflect that difference rather than repeat the same shift automatically.
A booth that's professionally staffed open-to-close at Yankee Dental Congress 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Yankee Dental Congress 2027 booth.
Planning another exhibit in Boston? Compare the staffing pages below. For Boston coverage, see our national coverage map page.
