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Event staffing · Chicago · NeoCon 2027

At NeoCon, designers specify what they see and trust on the floor. Staff a showroom that earns the spec.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for NeoCon 2027 in Chicago. Plan the roles, product briefing and coverage your booking requires.

257 days until NeoCon 2027
20+
Years in business
2,000+
Events staffed
25+
Markets nationwide
5.0
Rating on Google
TSM Agency event staff at NeoCon 2027
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NeoCon 2027 staffing

NeoCon staffing puts trained showroom professionals, brand ambassadors and lead-retrieval talent on your floor at NeoCon - the commercial interior design trade show held June 13–16, 2027 across the multi-floor showrooms of theMART in Chicago. Since 1969 NeoCon has been the annual gathering place for the commercial design world: manufacturers, dealers, architects, designers, end-users and media sourcing contract furniture, fabrics, flooring, interior building products and finishes. TSM Agency is a woman-owned national event staffing and talent agency, founded in 2005, that recruits, vets, briefs and manages NeoCon talent locally in Chicago - trained on your collection before the doors open and run through one dedicated account executive - so brands get a professional, on-message showroom without flying in or housing a crew.

Event details

NeoCon 2027 at a glance

Dates
Jun 13–Jun 16, 2027
Days
Sunday–Wednesday
Show hours
2027-06-13: 12:00 PM–4:00 PM; 2027-06-14: 9:00 AM–5:00 PM; 2027-06-15: 9:00 AM–5:00 PM; 2027-06-16: 9:00 AM–3:00 PM
Venue
theMART
Address
222 Merchandise Mart Plaza, Chicago, IL, 60654
Event type
Commercial interior design trade show across multi-floor showrooms
Official site
neocon.com
Why it matters

Staffing priorities for NeoCon 2027

NeoCon fills theMART's vertical showrooms with contract-furnishings brands and the professional audience that decides what gets specified - architects, interior designers and firm principals, dealers and reps, facility managers and corporate end-users. The buying environment is presentation-led and relationship-driven: designers move floor to floor on tight schedules, judging materials, finishes and fit in person, and a specification can follow a single strong showroom conversation. The challenge is coverage across a multi-floor format - visitors arrive with limited time and many showrooms to see, and a floor that can't greet, qualify and present cleanly loses the designer to the next showroom. The four roles below each address a different piece of running a professional showroom that earns and converts those design conversations.

Staffing brief

NeoCon 2027 staffing brief

NeoCon 2027 staffing should start with the specifics of the event record, not a generic trade show staffing checklist. Event type: Commercial interior design trade show across multi-floor showrooms. Primary industry: Commercial interior design. Related categories: Commercial interior design, Contract furniture & furnishings, Architecture & facility management. Audience to qualify: Commercial design professionals - architects, interior designers and design firm principals, dealers and manufacturers' reps, facility and real-estate managers, end-user corporate buyers, and design media sourcing contract furniture, fabrics, flooring, interior building products and finishes. Local planning context: theMART | Chicago, IL | 222 Merchandise Mart Plaza. Event positioning: Since launching in 1969, NeoCon has served as the annual gathering place for the commercial design world's manufacturers, dealers, architects, designers, end-users and media, held each June at theMART in Chicago. Booth responsibilities: Greet and qualify visitors at showroom and booth entry, support product presentations and scheduled design-firm meetings, scan and tag leads, and represent the brand to the architects, interior designers, dealers, facility managers and corporate buyers who attend NeoCon. That mix determines whether TSM recommends trade show models, promotional models, brand ambassadors, lead capture staff, demo support, bilingual talent, a team lead, or a lighter front-of-booth crew.

The scale of the floor

Booths at NeoCon 2027 compete for the crowd on the floor.

NeoCon fills theMART's vertical showrooms with contract-furnishings brands and the professional audience that decides what gets specified - architects, interior designers and firm principals, dealers and reps, facility managers and corporate end-users. The buying environment is presentation-led and relationship-driven: designers move floor to floor on tight schedules, judging materials, finishes and fit in person, and a specification can follow a single strong showroom conversation

Front of the booth

Trade show models for NeoCon 2027

NeoCon trade show models work the front of your showroom so no architect or designer reaches your floor unattended in theMART's multi-floor format. With designers, dealers, facility managers and corporate buyers moving between showrooms on tight schedules, our NeoCon trade show models greet and qualify arrivals, manage showroom traffic, and open conversations so your reps stay with the specifiers ready to talk product and projects. Polished and on-brand for a presentation-led floor, they keep the showroom covered and route serious prospects to the right contact. Because they're sourced in Chicago, you skip the airfare, hotels and per-diems an out-of-town crew adds. The outcome: every qualified visitor is met and routed, and your reps' limited time goes to the firms that specify.

Traffic & attention

Promotional models for NeoCon 2027

NeoCon promotional models drive showroom traffic and keep your collection in front of a professional design audience. On a floor where dozens of contract-furnishings brands compete for the same architects and designers, our NeoCon promotional models present your products and finishes, hand out catalogs and materials, and keep the showroom active and approachable through long days - pulling in the designers, dealers and facility managers walking your floor. Each is briefed on your collection, key pieces and the one action you want - a product walk-through, a catalog scan, a follow-up. The outcome: more qualified showroom traffic, and more of it captured rather than passing to the next floor.

Brand & message

Brand ambassadors for NeoCon 2027

NeoCon brand ambassadors represent your brand to a credentialed design audience where polish and product knowledge decide whether you get specified. Across theMART's showroom floors of architects, designers, dealers and corporate buyers, our NeoCon brand ambassadors are trained on your collection, positioning and talking points so they embody the brand consistently - walking specifiers through materials, finishes and applications, fielding questions on lead times, customization and sustainability, and reinforcing why your products earn the spec. For brands building repeat relationships with design firms, the same ambassadors returning year over year build familiarity with your line and your specifiers. The goal they serve: a polished, on-message presence that turns showroom visits into specifications.

The operational team

Full booth staffing for NeoCon 2027

As your NeoCon event staffing partner we field the whole showroom team behind the front line. That includes product demonstrators who present your furniture, finishes and materials accurately and repeatably; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every architect, designer, dealer and corporate-buyer contact is scanned and qualified correctly in real time; presenters and hosts for in-showroom presentations and meeting support; registration and check-in staff for appointment flow; bilingual talent for the international designers and buyers NeoCon draws; and a team lead to run check-in, breaks and performance across all three days. Our talent works through show close each day - never an early walk-off - so your showroom is covered to the final hour, not abandoned when the floors quiet. One dedicated account executive scopes the mix to your showroom size and meeting schedule and coordinates the booking, so your floor stays professional and producing for the architects, designers, dealers, facility managers and corporate buyers at NeoCon. For additional Illinois event assignments, compare The Inspired Home Show staffing and Pinball Expo staffing. Each guide covers a separate event and staffing brief. Browse the events directory or request a staffing quote for your company’s dates and roles.

Why TSM

Why exhibitors book TSM for NeoCon 2027

Local talent. Recruitment in Chicago. Confirm talent availability and any travel charges for the assignment.
Prepare the briefing. Define the product message, approved activities and next step for each visitor before the assignment.
One account executive. A single point of contact scopes the team, coordinates the booking, and keeps the talent prepared to support your floor team.
Review the fit. Review proposed talent, relevant experience and the responsibilities agreed for your booking.

Agree the coverage, duties and lead-capture requirements for your NeoCon 2027 booking.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

2,000+

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

2,000+

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

5.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

25+

City Markets

Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.

How it works

How it works

Three steps to plan staffing for NeoCon 2027.

01
Step 01

Send your show & booth

Tell us your booth size, dates and roles. Identify any details that still need confirmation.

02
Step 02

Choose your team

Select your talent from our curated recommendations - we recommend, you choose - and we brief them on your brand.

03
Step 03

Your team leads on site

Confirm the reporting point, paid shift hours, responsibilities and on-site contact for the booking.

FAQ

NeoCon 2027 staffing FAQs

Yes. TSM Agency places trade show models for NeoCon who greet and qualify visitors at your showroom, manage showroom traffic, and open conversations so your reps stay with ready specifiers. They're briefed on your collection and the trade audience you want - architects, designers, dealers and corporate buyers - before the floors open at theMART.

We staff NeoCon with a locally based Chicago roster. Local talent arrives for pre-show briefings, handles same-day schedule changes, and returns across the multi-day program without travel - and you avoid the airfare, hotels and per-diems an out-of-town crew adds during a Chicago show week.

Yes. We place lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan who scan badges, qualify contacts, and route high-intent specifiers to your team, plus product demonstrators who present your furniture, finishes and materials accurately. Both are briefed on your qualification criteria and messaging before the floors open - important in a multi-floor format where visitor time is scheduled tight.

Yes. NeoCon draws international designers and buyers, and we provide verified-fluency bilingual talent - Spanish, Mandarin and other languages - who can greet, present and capture leads in a visitor's own language. Request bilingual staffing when you submit your quote so we can confirm availability for the June dates.

Talent generally runs $50–$60, $60–$75 or $75+ per hour across TSM's published tiers, depending on role, program length and the Chicago market, and every booking includes staff selection, a pre-event brand briefing and a dedicated account manager. Confirm quote response timing with your account executive.

TSM Agency is a woman-owned national event staffing and talent agency founded in 2005, with 2,000+ events staffed, a 2,000+ talent network, a 5.0 Google rating and MPI membership. We carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Our talent are vetted 1099 professionals briefed on your collection before the show, and every NeoCon program runs through one dedicated account executive reachable on show days.

No - TSM Agency is a trade-show and event-marketing staffing agency, not a catering, hospitality or exhibit-labor company. For NeoCon we provide the booth talent that draws traffic and captures leads at theMART in Chicago - trade show models, brand ambassadors, promotional models, product demonstrators, lead-retrieval specialists and registration staff. We don't supply catering, bartenders, wait staff, ushers or booth installation and labor; for those, a hospitality or exhibitor-services company is the right fit.

Smart Quote

Get a quote for NeoCon 2027

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Talent are independent contractors who set their own rates. Subject to availability, we can sometimes book a higher tier at the next tier's price - Elite at Tier One rates, or Tier One at Tier Two rates. Ask your account executive.

No obligation. Share the details you know and flag anything still being planned.
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