Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for IDDBA Show 2027 - locally sourced in Atlanta, briefed before the doors open, and ready to support your team on site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
IDDBA centers on refrigerated dairy, deli, cheese, bakery, and prepared-food categories inside grocery and wholesale channels. Sampling staff follow temperature, allergen, utensil, glove, replenishment, and waste instructions while buyer-intake staff capture banner, store count, category responsibility, distributor, current set, reset window, packaging format, and volume potential. A national-chain category manager is routed differently from an independent operator or broker. This combination keeps the tasting station compliant and turns product interest into a retail-placement conversation with the exact merchandising facts the account team needs.
IDDBA Show 2027 staffing should start with the specifics of the event record, not a generic trade show staffing checklist. Event type: Dairy, deli & bakery foodservice trade show. Primary industry: Dairy, deli & bakery foodservice. Related categories: Dairy & cheese, deli & prepared foods, bakery, supermarket foodservice. Audience to qualify: Supermarket and grocery executives, category and department managers, buyers and merchandisers from the top retail and wholesale chains, convenience-store and major-independent retailers, distributors, brokers, and food and packaging manufacturers - the dairy, deli, and bakery decision-makers that foodservice suppliers exhibit to reach. Local planning context: Georgia World Congress Center | Atlanta, GA | 285 Andrew Young International Blvd NW. Event positioning: IDDBA reports that 81% of its retail attendees are buyers and key decision-makers drawn from the top 200 retail chains, top 100 wholesale chains, and major independents (IDDBA 2025 highlights). Booth responsibilities: Welcome and qualify buyer traffic, keep deli, cheese, and bakery sampling and demo stations moving, present products and hand out samples and literature, scan and tag leads on the show's lead-retrieval system, and represent the food brand to supermarket buyers, category managers, and distributors at the IDDBA Show. That mix determines whether TSM recommends trade show models, promotional models, brand ambassadors, lead capture staff, demo support, bilingual talent, a team lead, or a lighter front-of-booth crew.
IDDBA centers on refrigerated dairy, deli, cheese, bakery, and prepared-food categories inside grocery and wholesale channels. Sampling staff follow temperature, allergen, utensil, glove, replenishment, and waste instructions while buyer-intake staff capture banner, store count, category responsibility, distributor, current set, reset window, packaging format, and volume potential
IDDBA Show trade show models keep your sampling booth warm and moving so no supermarket buyer, category manager, or distributor drifts past an unattended demo station. Our trade show models work the front of the booth on the Georgia World Congress Center floor - greeting buyers, handing over samples, keeping the tasting line flowing, and qualifying who's a serious chain account versus a browser before passing the real prospects to your team. They're briefed on your product, its category, and your ideal buyer, and because they're sourced in Atlanta you skip the airfare, hotels, and per-diems IDDBA week piles on. The outcome: a booth that feels hosted rather than chaotic, and more of those buyers actually tasting your line. See our exhibit-floor reception team.
IDDBA Show promotional models pull buyers in and turn a busy aisle into a full sampling station - the way you stand out when the whole hall is offering a taste. Our promotional models gather the right supermarket buyers, merchandisers, and distributors to your booth, run sample rounds and giveaways, hand out literature and category sheets, and hold the energy through long show days so the demo table never looks empty. Each is briefed on your product and the one action you want every buyer to take - book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic pulled from the surrounding aisles, captured as qualified dairy, deli, and bakery leads instead of walking to the next exhibitor. See our booth traffic support.
IDDBA Show brand ambassadors embody your dairy, deli, or bakery brand to the buyers, category managers, and brokers who decide whether it earns a case or a shelf. Our brand ambassadors are trained on your product story, ingredients, and talking points so they represent the brand consistently - telling the maker's story the way a founder would, guiding buyers through a tasting, and keeping the message on point across all three days. For a launch or a category push, they carry the brand from the booth to the demo stage and the networking events around the show. The outcome they serve: recall and warmth with the supermarket and wholesale buyers who can place an order. See our activation support team.
IDDBA Show event staffing is built around refrigerated-category execution. A sampling captain documents cold holding, allergens, utensils, portions, waste, replenishment, and cleaning; demo staff manage slicing or preparation only within the approved procedure; retail-intake specialists capture banner, stores, dairy-deli-bakery responsibility, distributor, current set, package and case format, reset date, and projected volume; and an account host protects scheduled chain-buyer meetings. Brokers and distributors are tagged separately from grocery category managers. Sales receives placement-ready context tied to the exact item tasted, not a generic food-event scan. See our event staffing service.
92% of trade show attendees come specifically to see new products - primed to engage at your booth, if someone engages them first.
Source - CEIRA booth that's professionally staffed open-to-close at IDDBA Show 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed IDDBA Show 2027 booth.
IDDBA Show 2027 is one of many shows we staff in Atlanta. Start with our Atlanta event crew options page for the local coverage model, then compare nearby and related shows below.
