Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for IDDBA Show 2027 — locally sourced in Atlanta, trained before the doors open, and managed on-site. (Almost) instant quotes.
The IDDBA Show packs the exhibit halls with dairy, deli, cheese, and bakery suppliers running live sampling, slicing, and demo stations across three intensive days. The people moving through those aisles are buyers, category managers, and merchandisers from the largest grocery and wholesale chains, plus distributors and brokers with limited time and hundreds of booths to taste. A great product still loses if the sample tray empties, the line stalls, or the buyer walks off without being scanned. When your own sales leads are deep with one key account, every other buyer drifting past with an empty hand is a placement you paid the booth fee to win. The four roles below each solve a different part of running a high-touch sampling booth at scale.
The IDDBA Show packs the exhibit halls with dairy, deli, cheese, and bakery suppliers running live sampling, slicing, and demo stations across three intensive days. The people moving through those aisles are buyers, category managers, and merchandisers from the largest grocery and wholesale chains, plus distributors and brokers with limited time and hundreds of booths to taste IDDBA Show draws 10.
Source — organizer figuresIDDBA Show trade show models keep your sampling booth warm and moving so no supermarket buyer, category manager, or distributor drifts past an unattended demo station. Our trade show models work the front of the booth on the Georgia World Congress Center floor — greeting buyers, handing over samples, keeping the tasting line flowing, and qualifying who's a serious chain account versus a browser before passing the real prospects to your team. They're briefed on your product, its category, and your ideal buyer, and because they're sourced in Atlanta you skip the airfare, hotels, and per-diems IDDBA week piles on. The outcome: a booth that feels hosted rather than chaotic, and more of those buyers actually tasting your line. See our trade show models service.
IDDBA Show promotional models pull buyers in and turn a busy aisle into a full sampling station — the way you stand out when the whole hall is offering a taste. Our promotional models gather the right supermarket buyers, merchandisers, and distributors to your booth, run sample rounds and giveaways, hand out literature and category sheets, and hold the energy through long show days so the demo table never looks empty. Each is briefed on your product and the one action you want every buyer to take — book a follow-up, take a sell sheet, scan in. The outcome: higher booth traffic pulled from the surrounding aisles, captured as qualified dairy, deli, and bakery leads instead of walking to the next exhibitor. See our promotional models service.
IDDBA Show brand ambassadors embody your dairy, deli, or bakery brand to the buyers, category managers, and brokers who decide whether it earns a case or a shelf. Our brand ambassadors are trained on your product story, ingredients, and talking points so they represent the brand consistently — telling the maker's story the way a founder would, guiding buyers through a tasting, and keeping the message on point across all three days. For a launch or a category push, they carry the brand from the booth to the demo stage and the networking events around the show. The outcome they serve: recall and warmth with the supermarket and wholesale buyers who can place an order. See our brand ambassadors service.
As your IDDBA Show event staffing partner, TSM Agency fields the full booth team for a sampling floor: product demonstrators who run in-booth slicing, sampling, and demos cleanly and food-safely; hosts and crowd gatherers who keep tasting lines moving; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer, distributor, and broker is scanned and tagged correctly in real time; presenters for in-booth pitches; bilingual talent for the international buyers IDDBA draws from 40-plus countries; and a team lead to run sampling flow, breaks, and restocking across all three days. One account executive scopes the mix to your booth size and goals and manages the team on-site — talent works through show close each day, never an early walk-off. The outcome: a booth that's professionally hosted open-to-close and a clean, complete buyer lead list. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at IDDBA Show — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed IDDBA Show booth.
We have IDDBA Show 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for IDDBA Show →The IDDBA Show is the dairy, deli, and bakery industry's flagship trade event, run by the International Dairy Deli Bakery Association and moving to the Georgia World Congress Center in Atlanta for its next edition (Jun 6–8, 2027).
