Help retail buyers explore your pet-product range. Book Global Pet Expo hosts for product introductions, buyer appointments and sample follow-up in Orlando.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
A product range can include different sizes, formats and intended uses. The buyer needs a clear way to understand what they are looking at and which conversation to have next. We recommend organizing reception around the retail category rather than offering the same introduction to every visitor. Staff can identify interest in a particular line and keep sample or catalog requests attached to the buyer's record. That helps your account team follow up on the actual assortment discussion after the show.
Give talent a product guide with approved names, intended uses and clear references for variants. Identify the sales contact for independent retail, distribution or other channels relevant to your booth. Explain which samples may leave the display and how requests should be recorded. If live animals are part of your approved exhibit, identify the responsible handler and keep the engagement role separate. Product demonstrations should follow your instructions, with a specialist available for nutrition, safety or suitability questions.
Booth hosts can welcome retail buyers and help them find the products they came to review. They can check an appointment, introduce an account manager and record interest when the sales team is occupied. Ask staff to capture the buyer's business type and category focus. Those details make the handoff useful without turning reception into a lengthy sales interview. The account team remains responsible for discussing commercial terms and confirming how the range fits the buyer's needs.
Promotional talent can introduce an approved product demonstration, present take-away materials and help manage sample requests. Keep display products clearly identified so staff can distinguish variants and avoid handing out the wrong item. Where a demonstration involves an animal, the qualified handler controls that activity. Talent can welcome viewers and direct questions while following the exhibitor's instructions. The staffing brief should describe the product engagement tasks precisely rather than assuming general pet enthusiasm covers every duty.
Pet brands benefit from an introduction that explains the range in plain terms. Brief brand ambassadors on approved positioning and the product categories you want buyers to explore. They can tell the brand story, organize a conversation and note a retailer's request for further information. Nutrition, therapeutic benefits, safety and suitability require documented claims or an authorized expert. Staff should know how to bring that person into the discussion instead of improvising an answer about an animal's needs.
Match coverage to your product presentation and buyer meetings. A reception host may also capture catalog requests, while a larger range may need engagement staff at separate stations. If scheduled demos create a gathering, assign someone to welcome new arrivals without distracting the presenter. Discuss Orlando promotional staffing with TSM and include the South Concourse reporting point. The opening and closing times vary by day, so use the published schedule in the staffing plan and give the team a daily process for completing buyer notes.
A booth that's professionally staffed open-to-close at Global Pet Expo 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Global Pet Expo 2027 booth.
Planning another exhibit in Orlando? Compare the staffing pages below. For Orlando coverage, see our Orlando convention support page.
