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Event staffing · Dallas · FAN EXPO Dallas 2026

The crowd fills the convention center across a three-day weekend — put a team out front who can turn it into your line.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for FAN EXPO Dallas 2026 — locally sourced in Dallas, trained before the doors open, and managed on-site. (Almost) instant quotes.

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TSM Agency event staff at FAN EXPO Dallas
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FAN EXPO Dallas staffing

FAN EXPO Dallas staffing puts trained brand ambassadors, promotional models and lead-retrieval talent on your stand at FAN EXPO Dallas — billed as the largest sci-fi, horror, anime and gaming event in Texas, held September 11–13, 2026 at the Kay Bailey Hutchison Convention Center Dallas. The show draws sci-fi, horror, anime, comics, gaming and cosplay fans on the floor, plus the publishers, studios, game developers, toy and collectible brands, licensors, retail buyers and press who work it. That talent pulls the crowd to your activation, keeps energy up through long show days, and captures the contacts worth following. TSM Agency is a woman-owned national event staffing and talent agency, founded in 2005, that recruits, vets, briefs and manages FAN EXPO Dallas talent locally in Dallas — trained on your brand before the doors open and run through one dedicated account executive — so brands get a polished, high-energy booth without flying in or housing a crew in Dallas.

Event details

FAN EXPO Dallas 2026 at a glance

Dates
September 11–13, 2026
Days
Friday–Sunday
Venue
Kay Bailey Hutchison Convention Center Dallas
Address
650 S Griffin St, Dallas, TX, 75202
Event type
Pop-culture, sci-fi, horror, anime and gaming fan convention
Official site
www.fanexpodallas.com
Why it matters

What FAN EXPO Dallas asks of an exhibitor

FAN EXPO Dallas fills the Kay Bailey Hutchison Convention Center across a three-day weekend, with the floor running Friday afternoon through Sunday and built for spectacle: artist alley, celebrity and reunion programming, gaming, cosplay and full brand activations that turn every aisle into a photo op. The people moving past your booth are two audiences at once — fans who decide in seconds whether your space is worth stopping for, and the trade attendees (publishers, studios, licensors, retail buyers and press) you actually want meetings with. A thin or low-energy booth disappears in that noise. The four roles below each solve a different piece of standing out and capturing value on a floor this loud.

The scale of the floor

A FAN EXPO Dallas booth competes for the crowd on the floor.

FAN EXPO Dallas fills the Kay Bailey Hutchison Convention Center across a three-day weekend, with the floor running Friday afternoon through Sunday and built for spectacle: artist alley, celebrity and reunion programming, gaming, cosplay and full brand activations that turn every aisle into a photo op. The people moving past your booth are two audiences at once — fans who decide in seconds whether your space is worth stopping for, and the trade attendees (publishers, studios, licensors, retail buyers and press) you actually want meetings with

Front of the booth

Trade show models for FAN EXPO Dallas

FAN EXPO Dallas trade show models work the front of your booth so no fan or buyer walks past unengaged. On the largest sci-fi, horror, anime and gaming floor in Texas, our FAN EXPO Dallas trade show models draw and qualify the crowd — separating curious fans from the retail buyers, licensors and press you came to meet — open conversations, and keep the stand staffed and on-energy from open to close. Because they're sourced in Dallas, you skip the airfare, hotels and per-diems an out-of-town crew piles on during a downtown show week. The outcome: more of that crowd actually stops, and your own team stays on the high-value pop-culture and trade conversations that matter.

Traffic & attention

Promotional models for FAN EXPO Dallas

FAN EXPO Dallas promotional models pull attention to your space and turn passers-by into captured leads. Standing out here means competing with full-scale brand activations and hundreds of exhibitors for the same glance, so our FAN EXPO Dallas promotional models run demo and try stations, host giveaways, prize draws and photo moments, hand out materials, and hold energy through long days — drawing in the fans, collectors and trade attendees flowing past your aisle. Each is briefed on your brand and the one action you want every visitor to take, whether that's a wishlist scan, a demo, or a follow at your booth. The outcome: higher booth traffic and more of it scanned and tagged instead of drifting to the next activation.

Brand & message

Brand ambassadors for FAN EXPO Dallas

FAN EXPO Dallas brand ambassadors represent your brand on a floor where presence is everything and your story has to land in seconds. At FAN EXPO Dallas your brand is on display to a passionate fan base and to the publishers, studios, licensors and retail buyers scouting what's next, so our FAN EXPO Dallas brand ambassadors are trained on your products, positioning and talking points to carry the message consistently wherever you appear — embodying the brand on the floor, hosting character-friendly activations (built around your own IP, never licensed properties), and guiding VIPs and press through your space. For launches in entertainment, gaming, comics or collectibles, they carry the story the way your own team would. The goal they serve: brand recall and on-message buzz across one of Texas's biggest fan weekends.

The operational team

Full booth staffing for FAN EXPO Dallas

As your FAN EXPO Dallas event staffing partner we field the whole booth team behind the front line. That includes product demonstrators who deliver accurate, repeatable demos of your game, comic, collectible or product; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every fan, buyer and licensor contact is scanned and qualified correctly in real time; presenters and emcees for in-booth theater and signings; bilingual talent for FAN EXPO Dallas's diverse North Texas audience; and a team lead to run check-in, breaks and performance across all three days. Our talent works through show close each day — never an early walk-off — so your booth stays covered to the final hour, not abandoned when the crowd thins. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site, so your stand stays staffed and producing for the fans, retail buyers, licensors and press on the floor.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
0%
come to see new products
Why TSM

Why exhibitors book TSM for FAN EXPO Dallas

Local talent. Crews sourced in Dallas — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at FAN EXPO Dallas — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed FAN EXPO Dallas booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

FAN EXPO Dallas staffing FAQs

Yes. TSM Agency places trade show models for FAN EXPO Dallas who greet and qualify the crowd at the front of your booth, open conversations, and keep your stand staffed and on-energy across all three days at the Kay Bailey Hutchison Convention Center. They're briefed on your brand and the audience you want — fans, retail buyers, licensors and press — before doors open.

We staff FAN EXPO Dallas with a locally based Dallas roster. Local talent arrives for pre-show briefings, handles same-day schedule changes, and returns across the multi-day program without travel — and you avoid the airfare, hotels and per-diems an out-of-town crew adds during a downtown Dallas show week.

Yes. We place lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan who scan badges, ask qualifying questions, and route high-intent contacts to your team, plus product demonstrators who deliver accurate, repeatable demos of your game, comic or collectible. Both are briefed on your qualification criteria and messaging before the show floor opens.

Yes. FAN EXPO Dallas draws a diverse North Texas audience, and we provide verified-fluency bilingual talent — Spanish and other languages — who can greet, demo and capture leads in a visitor's own language. Request bilingual staffing when you submit your quote so we can confirm availability for the September dates.

Talent generally runs $50–$85 per hour depending on role, program length and the Dallas market, and every booking includes staff selection, a pre-event brand briefing and a dedicated account manager. Quotes are fast — often within minutes once details are confirmed.

TSM Agency is a woman-owned national event staffing and talent agency founded in 2005, with 2,000+ events staffed, a 2,000+ talent network, a 5.0 Google rating and MPI membership. We carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Our talent are vetted 1099 professionals briefed on your brand before the show, and every FAN EXPO Dallas program runs through one dedicated account executive reachable on show days.

Smart Quote

Get a quote for FAN EXPO Dallas

We have FAN EXPO Dallas 2026 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.

Get a quote for FAN EXPO Dallas →
Or call (888) 702-7986 · talent $50–$85/hr
Keep exploring

Related shows we staff

FAN EXPO Dallas staffing puts trained brand ambassadors, promotional models and lead-retrieval talent on your stand at FAN EXPO Dallas — billed as the largest sci-fi, horror, anime and gaming event in Texas, held September 11–13, 2026 at the Kay Bailey Hutchison Convention Center Dallas.

Get a fast quote → Call (888) 702-7986 Email us