TSM Agency offers local New Orleans talent for World of Coffee 2027, including brand ambassadors, promotional models, and event staff. Plan the roles, product briefing and coverage your booking requires.
World of Coffee fills the Ernest N. Morial Convention Center with equipment exhibits, green-coffee sourcing tables, and competition stages, and the people moving past your booth are roasters, café operators, and green-coffee buyers deciding which suppliers and machines to commit to. That is the challenge a coffee exhibitor faces: the audience is highly specialized, sampling is constant, and a booth staffed only by a few people quietly loses buyers to the table across the aisle while the team is busy pulling shots. Roasters are tasting beans, operators are comparing equipment, and importers are sizing up supply partners. Each one needs to be greeted, walked through a tasting or demo, and captured before they move on. The four roles below each cover a different part of that floor.
World of Coffee 2027 staffing starts with your assignment. Define the greeting, approved demonstration, visitor questions and handoff to your representatives. Confirm the organizer’s access requirements, location, paid shifts and lead-capture process before booking.
World of Coffee trade show models keep the front of your booth open to a steady flow of roasters, café operators, and green-coffee buyers that no in-house team of two or three can greet while they are also running the espresso bar. Our talent draws and qualifies the buyers and baristas moving down the aisles, opens conversations, hands hot prospects to your reps, and keeps the stand looking staffed and credible on a floor where attendees expect people who can speak to your product and sampling flow. Because they are sourced locally in New Orleans, you skip the show-week airfare, hotels, and per-diems. The outcome: more of the specialty coffee crowd actually stops, and your team spends its time on the roasters and operators ready to source.
World of Coffee promotional models pull buyers off the aisle when your booth is competing with rows of roasters, machines, and green-coffee tables for the same attention. Our talent drives traffic into your space and converts passers-by - the café operators, roasters, and importers scouting suppliers - into scanned, tagged leads: running sampling and tasting stations, staffing demo moments, handing out spec sheets and brew guides, and keeping the line moving across a busy three-day show. Each rep is briefed on your product and the one action you want every visitor to take, whether that is a lead scan, a tasting, or a sample-bag handoff. The outcome is higher qualified traffic pulled from the surrounding aisles and far more of it captured instead of walking past your stand.
World of Coffee brand ambassadors represent your brand to an audience of specialty coffee roasters, café operators, green-coffee buyers, and trade media who came specifically to evaluate beans, equipment, and supply partners. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding key accounts and media through tastings and demos, and pulling traffic from competition stages and high-flow aisles back to your stand. For a new roast, a machine launch, or a sourcing story, they carry the narrative the way your own team would. The goal they serve is brand recall and accurate impressions across the specialty coffee trade.
World of Coffee event staffing covers the roles that make a specialty coffee booth work at full tilt. As your staffing partner we field the whole team: demonstrators who can speak to your beans or equipment while running repeatable tastings and demos; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer is scanned and qualified correctly in real time; presenters for in-booth and stage moments; bilingual talent for the show's international roasters and importers; and a team lead to run check-in, breaks, and performance across all three days. One dedicated account executive scopes the mix to your booth size and goals and coordinates the booking. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.
Agree the coverage, duties and lead-capture requirements for your World of Coffee 2027 booking.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local recruitment across 25+ U.S. city markets. Confirm talent availability, relevant venue experience and any travel charges for your booking.
Three steps to plan staffing for World of Coffee 2027.
World of Coffee 2027 is one of many shows we staff in New Orleans. For exhibit booths and convention floors, start with our New Orleans trade show models page. For broader staffing coverage, compare the New Orleans convention support hub and related shows below.
