Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Toy Fair New York 2027 — locally sourced in New York, trained before the doors open, and managed on-site. (Almost) instant quotes.
Toy Fair New York fills the expanded Javits Center with hundreds of toy and play exhibitors and the trade-only audience that decides what reaches shelves — mass-market and specialty buyers, distributors, licensors, inventors and media, moving through tightly scheduled meeting days. The buying environment is focused and professional: credentialed entry keeps the floor to qualified professionals, and conversations move fast and tie directly to holiday and next-year retail planning. The challenge is coverage and credibility — buyers arrive with packed schedules and short windows, and a booth that can't greet, qualify and present cleanly loses meetings to the next exhibitor. The four roles below each address a different piece of running a professional booth that earns and converts those buyer meetings.
Toy Fair New York fills the expanded Javits Center with hundreds of toy and play exhibitors and the trade-only audience that decides what reaches shelves — mass-market and specialty buyers, distributors, licensors, inventors and media, moving through tightly scheduled meeting days. The buying environment is focused and professional: credentialed entry keeps the floor to qualified professionals, and conversations move fast and tie directly to holiday and next-year retail planning
Toy Fair New York trade show models work the front of your booth so no buyer reaches your stand unattended on a tightly scheduled floor. With mass-market and specialty buyers, distributors and licensors moving through packed meeting days, our Toy Fair trade show models greet and qualify arrivals, manage walk-up traffic around scheduled appointments, and open conversations so your sales team stays with the buyers ready to talk terms. Because they're sourced in New York, you skip the airfare, hotels and per-diems an out-of-town crew adds during a Manhattan show week. The outcome: every qualified buyer is met and routed, and your reps' limited meeting windows go to the accounts that matter.
Toy Fair New York promotional models drive booth traffic and keep your product in front of a professional buyer audience. On a floor of hundreds of toy brands competing for the same buyers' attention, our Toy Fair promotional models present and demonstrate your toys and play products, hand out line sheets and materials, and keep the booth active and approachable through long meeting days — pulling in the retail buyers, distributors and trade media walking your aisle. Each is briefed on your line, key items and the one action you want — a demo, a line-sheet scan, a follow-up meeting. The outcome: more qualified booth traffic, and more of it captured rather than passing to the next stand.
Toy Fair New York brand ambassadors represent your brand to a credentialed buyer audience where professionalism and product knowledge decide the conversation. Across a trade-only floor of retail buyers, licensors and media, our Toy Fair brand ambassadors are trained on your line, positioning and talking points so they embody the brand consistently — walking buyers through the assortment, fielding safety, licensing and retail-calendar questions, and reinforcing why your products earn shelf space. For brands building repeat retail relationships, the same ambassadors returning year over year build familiarity with your line and your buyers. The goal they serve: a polished, on-message presence that turns buyer meetings into placement and reorders.
As your Toy Fair New York event staffing partner we field the whole booth team behind the front line. That includes product demonstrators who deliver accurate, repeatable demos of your toys and play products; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every buyer, distributor and licensor contact is scanned and qualified correctly in real time; presenters and hosts for in-booth presentations and meeting support; registration and check-in staff for appointment flow; bilingual talent for the international buyers Toy Fair draws; and a team lead to run check-in, breaks and performance across all four days. Our talent works through show close each day — never an early walk-off — so your booth is covered to the final hour, not abandoned when the floor quiets. One dedicated account executive scopes the mix to your booth size and meeting schedule and manages the team on-site, so your stand stays professional and producing for the retail buyers, licensors and trade media on the floor.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Toy Fair New York — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Toy Fair New York booth.
We have Toy Fair New York 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.
Get a quote for Toy Fair New York →Toy Fair New York staffing puts trained booth professionals, brand ambassadors and lead-retrieval talent on your stand at Toy Fair New York — the Western Hemisphere's largest toy, play and youth-entertainment marketplace, held February 20–23, 2027 at the Javits Center and produced by The Toy Association.
