At NY NOW, buyers cross the Javits floor with full order pads and limited time. Give them a reason to stop, look, and write at your booth.

NY NOW trade show models work the front of your booth so no gift, home or lifestyle buyer passes your space unengaged. With buyers moving briskly through curated neighborhoods, our NY NOW trade show models present your collection on-brand, greet and qualify the boutique owners, specialty-shop buyers, chain merchandisers and designers walking past, and open the conversation while your closers handle terms. Because they're sourced in New York, you skip the airfare, hotels and per-diems an out-of-town crew adds during a Manhattan market week. The outcome: more qualified buyers stop at your booth, and your sales team spends its time writing orders instead of flagging down traffic.

NY NOW promotional models pull buyers into your space and keep your product in front of them. On a market floor where hundreds of makers and brands compete for the same buyers, our NY NOW promotional models run product showcases, hand out catalogs and line sheets, host quick demonstrations, and hold energy through long buying days - drawing the gift, home, handmade and lifestyle buyers flowing past into your booth. Each is briefed on your products, price points and the one action you want - a line-sheet scan, a sample, a written order. The outcome: higher booth traffic from the surrounding neighborhood, and more of it captured rather than walking on.

NY NOW brand ambassadors represent your label to a buyer audience that decides on presentation, story and confidence. Across a curated wholesale floor, our NY NOW brand ambassadors are trained on your line, positioning and price story so they embody the brand consistently - walking buyers through the collection, telling the maker or design story, and answering category and margin questions. For exhibitors building repeat wholesale relationships, the same ambassadors returning market over market build familiarity with your line and your buyers. The goal they serve: a consistent, on-brand presence that turns first-time boutique and specialty buyers into reorder accounts.

As your NY NOW event staffing partner we field the whole booth team behind the front line. That includes product demonstrators who show your collection clearly and consistently; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan so every buyer is scanned, qualified and captured with order or follow-up intent in real time; presenters and hosts to keep busy aisles moving; bilingual talent for international buyers; and a team lead to run check-in, breaks and performance across all three days. Our talent works through show close each day - never an early walk-off - so your booth keeps writing orders to the final hour, not winding down early. One dedicated account executive scopes the mix to your booth size and product category and coordinates the booking, so your stand keeps producing for the boutique, specialty, chain and design buyers sourcing at NY NOW.