NY NOW Trade Show & Booth Staffing

Yes. TSM Agency places trade show models for NY NOW who present your collection on-brand, greet and qualify gift, home and lifestyle buyers in your aisle, and open conversations so your closers can write orders. They're briefed on your products, price points and the buyer types you want - boutiques, specialty and museum shops, chain merchandisers, designers, e-commerce sellers - before the market floor opens.

We staff NY NOW with a locally based New York roster. Local talent knows the Javits Center layout, arrives for pre-show briefings, and adjusts to schedule changes without travel - and you skip the airfare, hotels and per-diems an out-of-town crew adds during a Manhattan market week.

Yes. We place lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan who scan buyer badges, capture order and follow-up intent, and route high-intent accounts to your team, plus product demonstrators who show your collection clearly. On a presentation-led wholesale floor, structured capture is what protects your post-show follow-up.

Yes. NY NOW draws international buyers, and we provide verified-fluency bilingual talent - Spanish, Mandarin and other languages - who present your line, answer category questions and capture leads in a buyer's own language. Request bilingual staffing when you submit your quote so we can confirm availability for the August dates.

Talent generally runs $50–$60, $60–$75 or $75+ per hour across TSM's published tiers, depending on role, program length and the New York market, and every booking includes staff selection, a pre-event brand briefing and a dedicated account manager. Confirm quote response timing with your account executive.

TSM Agency is a woman-owned national event staffing and talent agency founded in 2005, with 2,000+ events staffed, a 2,000+ talent network, a 5.0 Google rating and MPI membership. We carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Our talent are vetted 1099 professionals briefed on your line before the show, and every NY NOW program runs through one dedicated account executive reachable on show days.

No - TSM Agency is a trade-show and event-marketing staffing agency, not a catering, hospitality or exhibit-labor company. For NY NOW we provide the booth talent that draws traffic and captures leads at Javits Center in New York - trade show models, brand ambassadors, promotional models, product demonstrators, lead-retrieval specialists and registration staff. We don't supply catering, bartenders, wait staff, ushers or booth installation and labor; for those, a hospitality or exhibitor-services company is the right fit.