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POWERGEN draws engineers who came to spec equipment — staff a booth that can hold a technical conversation.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for POWERGEN International — locally sourced in San Antonio, trained before the doors open, and managed on-site. (Almost) instant quotes.

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20+
Years in business
2,000+
Events staffed
25+
Markets nationwide
5.0
Rating on Google
TSM Agency event staff at POWERGEN International
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POWERGEN International staffing

POWERGEN International is a major power generation and energy industry trade show, bringing utility engineers, plant operators, and energy technology suppliers together to evaluate generation, grid, and equipment solutions. It draws power plant and utility engineers, operations and maintenance managers, energy procurement teams, EPC contractors, OEMs, and trade media who come to compare technology and source equipment for capital projects. POWERGEN International staffing keeps demonstrators, lead-capture staff, and on-message brand reps working the booth through each show day, so your engineers and technical sales reps stay focused on serious specifiers and buyers. TSM Agency is a woman-owned, MPI-member talent agency founded in 2005 that has staffed 2,000+ events, and we field briefed, technically credible teams for exhibitors at POWERGEN.

Event details

POWERGEN International at a glance

Event type
Power generation and energy industry trade show
Official site
www.powergen.com
Why it matters

What POWERGEN International asks of an exhibitor

POWERGEN International fills a large convention floor with generation equipment, grid technology, and energy service providers, and the crowd is technical, no-nonsense, and capital-project focused. The people in your aisle are utility and plant engineers comparing equipment, operations managers solving reliability problems, procurement teams scoping major purchases, and EPC contractors evaluating partners — all of whom expect staff who can hold a credible conversation and route them to the right expert. That is the challenge POWERGEN hands an exhibitor: the audience is highly technical, the days are long, and an under-staffed booth lets qualified buyers drift past while your engineers are mid-conversation. The four roles below each cover a different part of that floor.

The scale of the floor

A POWERGEN International booth competes for the crowd on the floor.

POWERGEN International fills a large convention floor with generation equipment, grid technology, and energy service providers, and the crowd is technical, no-nonsense, and capital-project focused. The people in your aisle are utility and plant engineers comparing equipment, operations managers solving reliability problems, procurement teams scoping major purchases, and EPC contractors evaluating partners — all of whom expect staff who can hold a credible conversation and route them to the right expert

Front of the booth

Trade show models for POWERGEN International

POWERGEN International trade show models keep the front of your booth open to a steady flow of utility engineers, plant operators, and procurement buyers that a small in-house team cannot greet across a multi-day floor. Our talent draws and qualifies the energy professionals moving down the aisles, opens conversations, hands off serious prospects to your engineers, and keeps the stand looking staffed and credible on a technical floor where attendees expect people who can speak to a generation or grid problem. Sourced in-market, your team skips much of the show-week airfare, hotels, and per-diems. The outcome: more of that engineering and buying crowd actually stops, and your specialists spend their time on the buyers ready to spec equipment.

Traffic & attention

Promotional models for POWERGEN International

POWERGEN International promotional models pull buyers off the aisle when your booth competes with rows of equipment suppliers and service providers for the same glance. Our talent drives traffic into your space and converts passers-by — the plant managers, contractors, and procurement specialists scouting solutions — into scanned, tagged leads: staffing demo stations, supporting technical demonstrations, handing out spec sheets and technical literature, and holding energy through long show days. Each rep is briefed on your product line and the one action you want every visitor to take, whether that is a lead scan, a spec-sheet grab, or a demo booking. The outcome is higher qualified traffic from the surrounding aisles and far more of it captured instead of walking past.

Brand & message

Brand ambassadors for POWERGEN International

POWERGEN International brand ambassadors represent your brand to an audience of utility engineers, plant operators, procurement teams, EPC contractors, and energy media who came specifically to evaluate technology — and your presence runs beyond the booth, from equipment demonstrations to key-account meetings and industry receptions. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding specifiers and key accounts through demos, and pulling traffic from high-flow zones back to your stand. For a new equipment launch or a technology reveal, they carry the story the way your own team would. The goal they serve is brand recall and accurate coverage across the power generation industry.

The operational team

Full booth staffing for POWERGEN International

POWERGEN International event staffing covers the roles that make a technical energy booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to performance and spec while supporting repeatable equipment demos; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every engineer and buyer is scanned and qualified correctly in real time; presenters for in-booth demonstrations; bilingual talent for POWERGEN's international contingent; and a team lead to run check-in, breaks, and performance across all show days. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
0%
come to see new products
Why TSM

Why exhibitors book TSM for POWERGEN International

Local talent. Crews sourced in San Antonio — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at POWERGEN International — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed POWERGEN International booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

POWERGEN International staffing FAQs

Yes. We place POWERGEN International trade show models, promotional models, brand ambassadors, demonstrators, and lead-retrieval specialists for exhibitors, sourced locally where possible and briefed on your product line before doors open. Tell us your booth size and goals and we scope the team.

Yes — we source your POWERGEN team in-market wherever the show is held, so you skip the airfare, hotel blocks, and per-diems that pile up during show week, and your talent already knows the convention center layout.

Yes. Our lead-retrieval specialists are trained on Cvent, Compusystems, Validar, Klik, and Bartizan, and our demonstrators are briefed on your specs and performance so they can support accurate equipment demos and qualify engineers and buyers, not just scan badges.

Yes. POWERGEN draws engineers and buyers from around the world, and we provide bilingual talent with verified fluency matched to the markets you most want to reach, confirmed during your pre-show briefing.

Talent typically runs $50–$85/hr depending on role, shift length, and team size. Quotes are fast — often within minutes once details are confirmed.

Yes. We are a woman-owned talent agency founded in 2005, an MPI member with a 5.0 Google rating, and we carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Every staff member is interviewed and briefed before the show, and our talent works through show close each day — never an early walk-off.

Smart Quote

Get a quote for POWERGEN International

We have POWERGEN International on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.

Get a quote for POWERGEN International →
Or call (888) 702-7986 · talent $50–$85/hr
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POWERGEN International is a major power generation and energy industry trade show, bringing utility engineers, plant operators, and energy technology suppliers together to evaluate generation, grid, and equipment solutions.

Get a fast quote → Call (888) 702-7986 Email us