Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for POWERGEN International 2027 - locally sourced in Salt Lake City, briefed before the doors open, and ready to support your team on site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
POWERGEN leads can represent long-cycle, high-value projects with many stakeholders. A utility engineer studying generation performance, an O&M leader addressing an outage problem, an EPC assembling a bid, and a procurement manager qualifying vendors should not enter the same follow-up queue. Our team uses an exhibitor-approved intake path to identify organization type, asset or project, technology interest, role, timeline, and required technical contact. Staff do not improvise engineering claims; they frame the approved value proposition, support the demonstration, and bring in the correct subject-matter expert. That makes booth coverage credible while preserving engineers for discussions where their expertise changes the sale.
POWERGEN leads can represent long-cycle, high-value projects with many stakeholders. A utility engineer studying generation performance, an O&M leader addressing an outage problem, an EPC assembling a bid, and a procurement manager qualifying vendors should not enter the same follow-up queue
POWERGEN International trade show models screen opportunities by asset and project rather than relying on a generic greeting. They identify whether the visitor represents a utility, independent power producer, municipal system, EPC, OEM, or service firm; then capture generation type, plant status, current constraint, buying role, and project horizon. An engineer investigating heat-rate improvement reaches the technical specialist, while a procurement lead with an active RFP reaches the commercial owner. This makes the booth useful to plant professionals and protects subject-matter experts from low-context introductions.
POWERGEN International promotional models build attendance for the moments that explain complex energy technology best: controls demonstrations, maintenance case studies, equipment cutaway talks, and customer presentations. They invite attendees by plant type and operating challenge, reserve seats for target accounts, distribute the correct technical brief, and record which session each person attended. Instead of chasing raw aisle volume, the team creates concentrated audiences around reliability, emissions, digitalization, flexible generation, or grid-support outcomes that matter to the exhibitor.
POWERGEN International brand ambassadors reinforce approved claims in a market where credibility depends on precision. Their briefing separates what can be said about availability, efficiency, emissions, fuel flexibility, cybersecurity, and service support from questions that require an engineer. They host utility delegations, escort media and key accounts, and document unanswered technical questions for same-day follow-up. The result is a consistent company story without casual performance promises that could undermine trust with operators and specifiers.
POWERGEN International event staffing can combine technical-session hosts, demonstration assistants, utility-account concierges, appointment desk coordinators, lead-capture specialists, and an on-site captain. Before the show, we map escalation paths for generation equipment, O&M services, controls, grid technology, and commercial questions so every inquiry has an owner. Lead records can include facility or project, capacity range, technology interest, operational problem, authority, timing, and requested follow-up. Your booth stays organized during peak sessions and leaves with actionable project intelligence.
92% of trade show attendees come specifically to see new products - primed to engage at your booth, if someone engages them first.
Source - CEIRA booth that's professionally staffed open-to-close at POWERGEN International - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed POWERGEN International booth.
POWERGEN International is one of many shows we staff in Salt Lake City. Browse our regional booking options page for the local coverage model, then compare nearby and related shows below.
