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Event staffing · Orlando · PGA Show 2027 2027

At the PGA Show, the aisle is full of PGA Pros and buyers stocking next season — staff a booth that actually stops them.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for PGA Show 2027 2027 — locally sourced in Orlando, trained before the doors open, and managed on-site. (Almost) instant quotes.

Get a fast quote Call (888) 702-7986
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TSM Agency event staff at PGA Show 2027
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PGA Show 2027 staffing

The PGA Show is the golf industry's premier annual trade event, held January 26–29, 2027 at the Orange County Convention Center in Orlando and known as the place where the year's equipment, apparel, and technology reach the people who sell and teach the game. It draws PGA Professionals, golf retailers and pro-shop buyers, course owners and operators, club fitters, and golf-industry media who walk the floor to evaluate product and write orders for the coming season. PGA Show staffing keeps demonstrators, lead-capture staff, and on-message brand reps working your booth from open to close, so your sales team stays locked on serious buyers. TSM Agency is a woman-owned, MPI-member talent agency founded in 2005 that has staffed 2,000+ events; we field that team locally in Orlando, trained on your products before doors open.

Event details

PGA Show 2027 2027 at a glance

Dates
January 26–29, 2027
Days
Tuesday–Friday
Venue
Orange County Convention Center
Address
9800 International Dr, Orlando, FL, 32819
Event type
Trade-only golf industry trade show
Official site
www.pgashow.com
Why it matters

What PGA Show 2027 asks of an exhibitor

The PGA Show fills the Orange County Convention Center with equipment, apparel, and technology exhibitors, and the people moving past your booth are golf retailers, PGA Professionals, and buyers with the authority to stock a pro shop or a course's inventory. That is the challenge a golf exhibitor faces: the audience is highly qualified, the four days run long, and a booth staffed only by a few sales reps quietly loses pro-shop buyers and club fitters to the company across the aisle. Retailers are comparing club and apparel lines, PGA Pros are evaluating teaching technology, and course operators are sourcing what their members will buy. Each one needs to be greeted, qualified, and captured before they move on. The four roles below each cover a different part of that floor.

The scale of the floor

A PGA Show 2027 booth competes for the crowd on the floor.

The PGA Show fills the Orange County Convention Center with equipment, apparel, and technology exhibitors, and the people moving past your booth are golf retailers, PGA Professionals, and buyers with the authority to stock a pro shop or a course's inventory. That is the challenge a golf exhibitor faces: the audience is highly qualified, the four days run long, and a booth staffed only by a few sales reps quietly loses pro-shop buyers and club fitters to the company across the aisle

Front of the booth

Trade show models for PGA Show 2027

PGA Show trade show models keep the front of your booth open to a steady flow of PGA Professionals, retail buyers, and course operators that no in-house team of three can greet across four full days. Our talent draws and qualifies the buyers and club fitters moving down the aisles, opens conversations, hands hot prospects to your reps, and keeps the stand looking staffed and credible on a floor where attendees expect people who can hold a real conversation about equipment and apparel. Because they are sourced locally in Orlando, you skip the show-week airfare, hotels, and per-diems. The outcome: more of the golf-trade crowd actually stops, and your specialists spend their time on the pro-shop buyers and operators ready to place an order.

Traffic & attention

Promotional models for PGA Show 2027

PGA Show promotional models pull buyers off the aisle when your booth is competing with hundreds of equipment, apparel, and technology displays for the same glance. Our talent drives traffic into your space and converts passers-by — the golf retailers, PGA Pros, and course operators scouting new lines — into scanned, tagged leads: running fitting and demo stations, staffing launch moments, handing out catalogs and spec sheets, and holding energy across long show days. Each rep is briefed on your product line and the one action you want every visitor to take, whether that is a lead scan, a fitting booking, or a catalog grab. The outcome is higher qualified traffic pulled from the surrounding aisles and far more of it captured instead of walking past your stand.

Brand & message

Brand ambassadors for PGA Show 2027

PGA Show brand ambassadors represent your brand to an audience of PGA Professionals, retail buyers, course operators, and club fitters who came specifically to evaluate product and decide what they will stock and teach. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding key accounts and media through demos, and pulling traffic from high-flow zones back to your stand. For a new club launch or an apparel-collection reveal, they carry the story the way your own team would. The goal they serve is brand recall and accurate impressions across the golf industry's most-watched week.

The operational team

Full booth staffing for PGA Show 2027

PGA Show event staffing covers the roles that make a golf booth work at full tilt. As your staffing partner we field the whole team: product demonstrators who can speak to specs and fitting while running repeatable demos of your clubs, apparel, or technology; lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik, and Bartizan so every buyer is scanned and qualified correctly in real time; presenters for in-booth launches and stage moments; bilingual talent for the show's international buyers; and a team lead to run check-in, breaks, and performance across all four days. One dedicated account executive scopes the mix to your booth size and goals and manages the team on-site. The outcome: a booth staffed open-to-close and a clean, complete lead list when the show closes.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
0%
come to see new products
Why TSM

Why exhibitors book TSM for PGA Show 2027

Local talent. Crews sourced in Orlando — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at PGA Show 2027 — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

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Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

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Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

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Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

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City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed PGA Show 2027 booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

PGA Show 2027 staffing FAQs

Yes. We place PGA Show trade show models, promotional models, brand ambassadors, demonstrators, and lead-retrieval specialists for exhibitors at the Orange County Convention Center, sourced locally and briefed on your product line before doors open. Tell us your booth size and goals and we scope the team.

Yes — we source your PGA Show team in-market in Orlando. You skip the airfare, hotel blocks, and per-diems that pile up during show week, and your talent already knows the Orange County Convention Center layout.

Yes. Our lead-retrieval specialists are trained on Cvent, Compusystems, Validar, Klik, and Bartizan, and our demonstrators are briefed on your equipment, apparel, and key messaging so they can run accurate demos and qualify PGA Professionals and retail buyers, not just scan badges.

Yes. The PGA Show draws buyers and distributors from around the world, and we provide bilingual talent with verified fluency matched to the markets you most want to reach, confirmed during your pre-show briefing.

Talent typically runs $50–$85/hr depending on role, shift length, and team size. Quotes are fast — often within minutes once details are confirmed.

Yes. We are a woman-owned talent agency founded in 2005, an MPI member with a 5.0 Google rating, and we carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Every staff member is interviewed and briefed before the show, and our talent works through show close each day — never an early walk-off.

Smart Quote

Get a quote for PGA Show 2027

We have PGA Show 2027 2027 on file — venue, dates and roles are pre-filled, so you just pick your team and send. Your account executive replies fast with pricing and hand-picked talent.

Get a quote for PGA Show 2027 →
Or call (888) 702-7986 · talent $50–$85/hr
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The PGA Show is the golf industry's premier annual trade event, held January 26–29, 2027 at the Orange County Convention Center in Orlando and known as the place where the year's equipment, apparel, and technology reach the people who sell and teach the game.

Get a fast quote → Call (888) 702-7986 Email us