Introduce packaging and processing buyers to the right specialist. Book Atlanta booth hosts, demo coordinators and lead capture staff for PACK EXPO Southeast.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Packaging exhibits often need to explain how equipment, materials or services fit into a wider operation. The useful opening question is about the application: what is being packaged, what process the visitor is reviewing and which part of your offering is relevant. An engagement host can collect that context without attempting an engineering assessment. This makes the introduction more productive and helps your team choose whether to begin with a demonstration, a sample or a scheduled consultation. The lead record should carry the application forward after the show.
Give talent a map of the products and specialists in your booth. Define approved opening questions, demonstration times and where visitors can wait without obstructing equipment. Provide a short explanation of each display and its intended audience. Establish how the team should record a project inquiry, a material request or an existing-customer question. If your demonstration depends on a technician, agree on a visible signal that tells hosts when to invite the next group and when to pause.
Trade show models can serve as the first point of contact for your packaging exhibit. They can ask about the visitor's product category or process, identify the relevant station and introduce the appropriate salesperson. A prepared host also notices people who arrive during an active demonstration and helps them find a place to begin. Give staff a clear escalation route for technical questions. Machine selection, material compatibility and production performance require the answer of your own specialist.
Use promotional models to support an experience your booth is equipped to deliver. That might be a material comparison, an approved product presentation or a scheduled look at a packaging process. Staff can gather an interested audience, distribute the correct guide and capture requests for follow-up. Keep the engagement position outside the operating area. Installation, machine operation and equipment safety remain with your qualified personnel; the staffing plan should support their demonstration without adding distractions.
Brief brand ambassadors on the customer problem behind each display. They can introduce your approved message in practical terms and help visitors understand which conversation to have next. A packaging buyer should not have to repeat the same application details to every person in the booth. Ask talent to relay a concise summary when bringing in a specialist. Claims about throughput, shelf life, sustainability or regulatory suitability must come from approved materials or an authorized product expert.
For a machinery exhibit, consider a reception host, a demo coordinator and dedicated lead capture during presentations. For a materials supplier, a host may combine sample introductions with meeting check-in. The right mix depends on your actual booth activities and the availability of your sales and engineering team. Request Atlanta booth staffing to check coverage for your plan. Arrange the arrival briefing around your hall access instructions, and keep final-day follow-up organized before the exhibit closes. Staff should know which contacts need an immediate introduction and which can receive a scheduled response afterward.
A booth that's professionally staffed open-to-close at PACK EXPO Southeast 2027 - and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed PACK EXPO Southeast 2027 booth.
Planning another exhibit in Atlanta? Compare the staffing pages below. For Atlanta coverage, see our Atlanta show staffing coverage page.
